It's just a shame that the aims of investors and consumers seems to have diverged so much over the past few years. It used to seem that the goals of the two groups were the same - better Apple products!
I'm not sure the aims have diverged at all - but the measurement of success for your so-called "consumers" is far more subjective and individual than for investors. Not that those two groups are mutually exclusive anyway, as others have already pointed out. To wit, I'm both, and happy with both aspects.
As an investor, I have "some" AAPL stock, and it's up 500% from when I bought it. That pleases me very much. But I had iPods and iPhones before I had the stock.
As a consumer, currently, there are 5 Macs, 4 iPhones, 2 Apple TVs, a few iPads, AirPods (as of today, AirPods Pro), and a Time Capsule in my house:
* The dreaded butterfly keyboard on my 2017 MBP is just fine.
* USB-C is the future, and I've bought a couple of $6 dongles on Amazon. Meh, not a lot of drama or expense there in my case.
* The notch (and the BEZELS! OH MY!) on my Xs Max don't bother me one bit.
* The hard drive on my Time Capsule is going strong.
* My AirPods have sound quality that surpasses what I really even need, and I listen to a WIDE range of music.
In general, Apple makes cool, functional stuff. Sometimes the product lines are imperfect. Usually they improve. They pretty much always make money. I have little to complain about, and can't really get on board with the incessant "the Macs are garbage, they've lost their way, they can't innovate, they only care about profit, they forgot about the Pros" complaining. To each their own. My glass is beyond half-full.