Can I ask a simply question without anyone flaming me?
Why is this a good thing? They are just grossly overcharging their customers (in my opinion). All this talk in the media about companies making tons of money while workers get pennies. And most of their money sits in the bank (or in other countries because they do not want to pay the tax on it) where it really does not help anyone.
Yes other companies overcharge too but I'm not saying that they are doing the right thing either.
Don't you as customers feel that it would be better if you payed 10% less and apple made only 20% profit and not 30%? This is an honest question, I am not trolling.
I'm just looking for an answer, not flaming.
I don't know that their workers are getting pennies. Obviously, they are making less than someone in the US or Europe would make at the same job. That is why manufacturing has relocated there for every industry. And, as a couple of recent articles noted, Asian workforces are more flexible and available for last minute changes.
But by all accounts, Apple is one of the most progressive companies when it comes to their workforces, and they have been putting all kinds of policies in place.
So, that aside, there is still a question of overall profit margin. Personally, I don't begrudge the margin -- not just because I am a fan, and not just because I think the products are "worth it"...
It's because margins get added all along the way anyway, and I think Apple's strategy is at least as valid as anyone else's; it's certainly smarter. Other hardware companies like Dell might be taking less margin themselves to survive and compete, but this only leads to crappy products and little differentiation -- the margin there goes to MS and retailers. As another poster pointed out, MS gets obscene margins for little more than printing old, second-hand software on 10-cent plastic disks (or merely generating batches of serial numbers most of the time). Retailers continue to get 30 - 40 percent of most product sales. In Apple's case, Apple lets the retailer make very little I believe.
So, Apple is going to be paying assembly workers as well or better than other companies. It's like buying FairTrade coffee -- you can feel better that the worker is fairly compensated rather than exploited, but is the coffee brand or the store getting any less? No, you are just paying a bit more.
I just think Apple makes valid, and arguably better, decisions about where to place emphasis along the different parts of value chain and development process. And by remaining debt-free and profitable, they can spend money when and where necessary -- for example to create new assembly lines and invest in news skills in foreign factories.
As far as the money sitting in the bank "not helping anyone"... well, we don't know what the plan is, do we? They may have plans to revolutionize another industry or two that may well "help" us all.
Anyway, read my longer post about profit margin, just above your post. It's about how the large margins are due in large part to the success and long product cycle of Apple's products where it sells fewer products/models for longer than all its competitors. It's a carefully managed strategy including supply chain and retail. With the evident demand, Apple would be foolish to drop the iPhone from 650 bucks to 400, just because it "doesn't need" the extra cash.