What field? What new field has Apple successfully entered in the last five years?
Apple should be a leader in cloud. But they use Google and Amazon?
Where are they in social media?
In services?
In entertainment?
In electric vehicles?
I hope you're not investing on a big bang in three years.
The only thing on the roadmap is the iPhone 7.
This is the troubling spot and something I've been harping on for a long time. Apple doesn't understand ads. Or Maps. Or office (see pages or whatever they call their version). Photos..especially libraries, mgmt, cloud. There's nothing essential from Apple. I like the hardware and OS but that's a hard sale when you have to use primarily 3rd party services (thankfully you can).
Hey let's put 4k video on iphones but provide no real way for users to actually view it on a 4k screen. That's the Apple we have today... It's hard to sell premium hardware with crap software and services.
Yet, I recently bought an ipad. An expensive imac. I'm deep in the apple ecosystem. I like the integration of devices. But it could be better, much better. At least the screens are quality. The one I'm most disappointed in would be the iphone plus as Apple seemed to screw that one up over a year ago with a cheaper standard 1080p screen that constantly has to downscale native resolution.
Where's a 4k or better monitor? Why can't you buy an i7 mac with a desktop graphics card? icloud. Maps. Itunes. Photos. Siri. All this stuff needs a lot of work. Files.app apple. You need it.