That is way to reasonable and normal of a corporate type of operation. Apple did not become the most valued company in the world by doing what everyone else is doing.
My take is the Apple Car will rock the transportation world just like the iPhone did. Look at the archives of this site and you'll see hundreds of posts with "Apple has no idea about the cell phone business, Nokia, etc. will beat the **** out of them." from reasonable voices.
With Apple stock down a bit, it is a good buy. I'm putting my money where my mouth is and buying another South Bay house with the Apple Car comes out and the stock skyrockets.
The problem is you can see why its a bad idea, Apple putting all its research dollars into the Car, and its existing product line is suffering as a result. The Car is a drain on Apple resources because it is so far outside their traditional realm of expertise.
Now what happens if the car fails? The Mac lineup, the phone lineup and the tablet lineup will be years behind the competition and Apple will start to look and behave like the company it was in the 1990s.
Take a look for yourself how much trouble the project is causing Apple:
https://nextleveltech.news/2016/01/...dly-stalls-as-apple-implements-hiring-freeze/