Apple Reports Q2 2018 Results: $13.8B Profit on $61.1B Revenue, 52.2M iPhones

Discussion in ' News Discussion' started by MacRumors, May 1, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today announced financial results for the second fiscal quarter of 2018, which corresponds to the first calendar quarter of the year.

    For the quarter, Apple posted revenue of $61.1 billion and net quarterly profit of $13.8 billion, or $2.73 per diluted share, compared to revenue of $52.9 billion and net quarterly profit of $11.0 billion, or $2.10 per diluted share, in the year-ago quarter. The revenue, profit, and earnings per share numbers were records for any second fiscal quarter in the company's history.

    Gross margin for the quarter was 38.3 percent, compared to 38.9 percent in the year-ago quarter, with international sales accounting for 65 percent of revenue. Apple also declared an increased quarterly dividend payment of $0.73 per share, up from $0.63. The dividend is payable on May 17 to shareholders of record as of May 14.

    In addition to the increase in the dividend payment, Apple says it will start a new share repurchase authorization of $100 billion and the company says it expects to wrap up its previous $210 billion repurchase authorization by the end of the current quarter.


    For the quarter, Apple sold 52.2 million iPhones, compared to 50.8 million in the year-ago quarter. iPad sales were up slightly to 9.1 million, up from 8.9 million a year ago, while Mac sales slipped to 4.1 million from 4.2 million.
    Apple's guidance for the third quarter of fiscal 2018 includes expected revenue of $51.5-53.5 billion and gross margin between 38 and 38.5 percent.


    Apple will provide live streaming of its fiscal Q2 2018 financial results conference call at 2:00 PM Pacific, and MacRumors will update this story with coverage of the conference call highlights.

    Apple's conference call has concluded. A rough transcript is ahead...

    Click here to read rest of article...

    Article Link: Apple Reports Q2 2018 Results: $13.8B Profit on $61.1B Revenue, 52.2M iPhones
  2. predation macrumors 65816

    Apr 3, 2013
  3. cmaier macrumors G4

    Jul 25, 2007
    It was the best selling iPhone
  4. PotatoLeekSoup macrumors regular

    May 10, 2015
  5. Sasparilla macrumors 65816

    Jul 6, 2012
    All those predictions of doom for Apple this quarter were wrong again....
  6. weup togo macrumors 6502

    May 6, 2016
    Never forget that EPS will continue to be artificially inflated by the share repurchase program.
  7. JimmyBanks6 macrumors member


    Oct 4, 2017
    Remember when the X was announced at $999 and all the defenders said that the margins are worst.

    El oh freaking el.

    Sell less and make more money.

    Btw I’m an owner of the X but let’s be honest, bean counter CEO raised the price to make more profits, not because the margins were less.
  8. OldSchoolMacGuy Suspended


    Jul 10, 2008
    I thought no one wanted to buy Apple products? The iPhone X is a failure and too expensive for anyone to buy it. The HomePod is too expensive. The laptops and desktops all need to be updated before anyone will buy them and more.
    --- Post Merged, May 1, 2018 ---
    I'm glad I bought shares in the '90s.
  9. L-Viz macrumors 6502


    Apr 28, 2017
    How Sad, Macs, the backbone of this company, with less revenue than "Services", nobody wants to buy the outdated hardware...
  10. Baymowe335 Suspended

    Oct 6, 2017
    "Customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter."
    --- Post Merged, May 1, 2018 ---
    Nothing artificial about real value.

    They made $13.8B in profit, the most ever in Q2 for AAPL. Not good enough for you?
  11. ThatGuyInLa macrumors 6502


    Oct 26, 2012
    Glendale, Ca.
    Should've colored the iPhone sales in the pie chat yellow. The Apple Pacman is gobbling up all of Apple's other divisions.

    Yet another report that shows clearly why innovation and offerings in their desktop line-up is LOW priority and continuously frustrating for the few desktop end-users left.
  12. johnnygee macrumors regular


    Nov 14, 2013
    I hain't a-buyin' me no red iPhone, if'n that's their idea of innovation. An' that there iPhone ex is too dadgum expensive. Hain't nobody buyin' it. They're doomed, I say, DOOMED!!;);)
  13. Baymowe335, May 1, 2018
    Last edited: May 1, 2018

    Baymowe335 Suspended

    Oct 6, 2017
    They have 240M paid subscribers. Services is the future behemoth of this company and what investors are still missing.

    Edit: Cook just confirmed they have over 270M paid subscribers. WOW! Up 30M in 90 days and 100M in 1 year. WOW, WOW, WOW.
  14. cuencap macrumors regular

    Dec 12, 2011
    MacRumors, can you create a line chart of Revenue Percentage by Category over time? Would be interesting to see how the different categories have contributed to the overall revenue over the quarters. Meaning, has AAPL become more/less dependent on a certain category over the quarters.
  15. Nozuka macrumors 68020

    Jul 3, 2012

    But it's going to be harder than usual to get me to invest this much money again. What could they possibly bring in the next few iPhones, that would get me to upgrade for that price again?

    Seems like a short "victory".
  16. NoNothing macrumors 6502

    Aug 9, 2003
    Does this mean the S9 series is a total flop and that is the real reason Samsung scaled back OLED production?
  17. MrBat macrumors regular


    May 11, 2017
    Apple has become a Phone and Services company.

    Macs and even iPads are just side projects. Makes me sad, but this is what it is.
  18. Mebsat macrumors regular

    May 19, 2003
    Thank you to MacRumors for moving the iPhone net sales to the top of the graph.
    It is so much more readable this way since now the other trends don't disappear.
  19. BootsWalking macrumors 6502a

    Feb 1, 2014
    Nobody predicted doom and gloom - just flat iPhone sales, which is exactly what happened. What they're worried about is the future - you can't keep growing earnings when your sales are flat and people are showing resistance to further price increases.
  20. apolloa macrumors G4

    Oct 21, 2008
    Time, because it rules EVERYTHING!
    “We’re thrilled to report our best March quarter ever, with strong revenue growth in iPhone, Services and Wearables,” said Tim Cook, Apple’s CEO. “Customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter. We also grew revenue in all of our geographic segments, with over 20% growth in Greater China and Japan.”

    So a complete total and utterly different view to every supplier and analyst out there, that remark in China means nothing considering it’s market share is almost worthless now that analysts there put it in the “other” category.
    I also SERIOUSLY doubt people have been chosing the iPhone X. And considering shares have fallen in the suppliers like TSMC and Foxcon based in iPhone X orders being slashed, I smell BS clever manipulation of the text around the figures. I have still not seen ONE X out in the wild, not one.

    All this is doing is preparing for the price to be kept at the same level of the X for the 11, your a fool to think otherwise.
  21. L-Viz macrumors 6502


    Apr 28, 2017
    1. Vision and idealism don't count anymore. Only money. Apple dedicates all of its brain power to the iPhone ... and comes up with animated piles of crap...
  22. psingh01 macrumors 65816

    Apr 19, 2004
    That graph shows why apple doesn't seem to focus on Macs as much as others.
  23. otternonsense, May 1, 2018
    Last edited: May 1, 2018

    otternonsense macrumors 6502a


    Jul 25, 2016
    Well, the above are no less true, but clearly Cook having turned Apple overly miserly, greedy, self-serving and derivative has not put a dent on their brand popularity and profits.

    Good products? Sure. Great products? I'm not expecting any such thing to come out of Cupertino again. Without competition, peer pressure or wallet-voting, they got their cake and get to eat it too. Why bother innovating or keeping all of their products up to date if people buy them for top dollar anyway?
  24. MacFather macrumors 6502a


    Mar 16, 2012
    In other words, Apple sold 4.1 million outdated computers last quarter.
  25. WBRacing macrumors 6502a


    Nov 19, 2012
    The move to services shows how they recognised the profits were far too dependent on a single revenue stream (iPhone sales) and as well as mitigating risk, I'm sure the focus on services will help keep people within the Apple ecosystem.

    The days of the Mac however are now firmly in the rear view mirror.

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