Apple Reports Q2 2018 Results: $13.8B Profit on $61.1B Revenue, 52.2M iPhones

[L-Viz]

How so? People simply just are not buying Mac’s as the same rate as other devices.

Even if the product line was vastly different it would be the same. This is the future

If they come out with a new phone every year, people buy new phones every year.

If they come out with a new Mac every 5 years, well, then, what choice do we have? buy the same computer 5 times?

And btw, due to lack of innovation, more and more people use their phone for 3,4 5 years until the battery dies...

 

[saintstryfe]

That he's an expedient cardboard talking head who doesn't know innovation or integrity even if it bit him in the rear.

And you're problem is...?

Seriously, you gotta clarify this. He's CEO, not a religious prophet. His innovations are fine, iPad Pro and Apple Pencil is a great upgrade, iCloud works great when you're not hiding, Apple Music is flexible. The only real miss has been Homepod and that's a release 1 product, it will be refined and fixed over time.

And integrity? He's not committed any scandals, hurt the company in any way. There's no accusations of any wrongdoing (unless you count using Tax Law to your benefit as wrongdoing, which I think you have to be reaching to do that.)

 

[Rogifan]

But but but everyone said X sales were soft...

Tim Cook: "Customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter."

 

[Mescagnus]

With the usual Apple doomologists certainly rushing in to make the great financial results somehow a bad thing, this is going to be entertaining...

 

[apolloa]

But but but everyone said X sales were soft...

So go and show us the factual proof of his statement then.... and combined profits of every single iPhone they sell doesn’t count.

 

[BaltimoreMediaBlog]

I'm waiting for Tim Cook to answer a question with, "It depends on what the meaning of "is" is."

Timmy wins the parsing bad news away award for this week. iPhone X did not meet sales expectations!

Simple math tells me if the average iPhone sold price went down while the average iPhone price available went up, that means the most expensive model was a BUST! You don't have to be Einstein to deduce that.

 

[BuddyTronic]

Wearables revenue is the size of a fortune 300 company!

 

[Carnegie]

You will never know. They never tale anyone and that’s a fact. Don’t believe a word Cook says about it either as ALL th evidence points to the contrary of what he claims.

Apple doesn't, of course, report per-model iPhone unit sales.

That said, do you think Apple is actually lying in its earnings reports? Because, while we don't have per-model unit numbers, the numbers we do have point to Apple selling a lot of iPhone Xs. I don't know what all the evidence which you refer to, which supposedly points to the contrary of what he claims, is made up of. But, whatever it is, do you think he's actually lying in conference calls?

 

[WiseAJ]

“We’re thrilled to report our best March quarter ever, with strong revenue growth in iPhone, Services and Wearables,” said Tim Cook, Apple’s CEO. “Customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter. We also grew revenue in all of our geographic segments, with over 20% growth in Greater China and Japan.”

So a complete total and utterly different view to every supplier and analyst out there, that remark in China means nothing considering it’s market share is almost worthless now that analysts there put it in the “other” category.
I also SERIOUSLY doubt people have been chosing the iPhone X. And considering shares have fallen in the suppliers like TSMC and Foxcon based in iPhone X orders being slashed, I smell BS clever manipulation of the text around the figures. I have still not seen ONE X out in the wild, not one.

All this is doing is preparing for the price to be kept at the same level of the X for the 11, your a fool to think otherwise.

Do you live in a small town? I see people with X’s everyday. From teens to grandparents.

 

[The Game 161]

Sold 52 million iPhones in March..damn

 

[NoNothing]

In other words, Apple sold 4.1 million outdated computers last quarter.

More armchair quarterbacking from tech wanna-bees. My 8 core Xeon iMac Pro does not feel outdated in any way and far outstrips my "Windows" boxes for what I need it to do.

 

[saintstryfe]

I do love these geeks trying to twist these numbers to say something is wrong. These guys must be really bored. Must be tired of trying to figure out new ways to whine about MacOS versions and complaining about the Mac mini they're not buying.

 

[Abazigal]

All those predictions of doom for Apple this quarter were wrong again....

When have they ever been right?

I said it before, and I will say it again. The haters don’t understand business in general, and they don’t understand Apple. And it’s clear they are not interested in putting on the effort in better understanding how Apple works. Just in flaming and trolling. Clearly requires less effort, but also adds zero value to the discussion at hand.

 

[Applelad]

“We’re thrilled to report our best March quarter ever, with strong revenue growth in iPhone, Services and Wearables,” said Tim Cook, Apple’s CEO. “Customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter. We also grew revenue in all of our geographic segments, with over 20% growth in Greater China and Japan.”

So a complete total and utterly different view to every supplier and analyst out there, that remark in China means nothing considering it’s market share is almost worthless now that analysts there put it in the “other” category.
I also SERIOUSLY doubt people have been chosing the iPhone X. And considering shares have fallen in the suppliers like TSMC and Foxcon based in iPhone X orders being slashed, I smell BS clever manipulation of the text around the figures. I have still not seen ONE X out in the wild, not one.

All this is doing is preparing for the price to be kept at the same level of the X for the 11, your a fool to think otherwise.

I'm with you, it does seem fishy given I've only ever seen exactly one x in the wild (and I live in London and work all over).

 

[L-Viz]

Sounds like smart business, if you ask me. You over simplify this drastically, of course, but they're not stupid. The PC market for them is not the best use of their time and energy anymore, and they've made a good pivot.

Image, Apple would come out with a revolutionary e-cigarette. 10 times more flavourful and only half as dangerous as the competition. Everybody would start smoking and Apple would make a trillion, iPhones would only contribute to 10% of all income. That would be a super smart company.

Would You like that ?!?!?!?

I would not. I don't care about their numbers. I really liked Apple for a very long time, when every Keynote was exciting. Jobs had a mission, he wanted to change the world, he wanted to give us tools to improve our productivity and to ignite our creativity.

Cook only wants us to subscribe to music, iCloud and buy tons of tons of stupid software on the app store and even more stupid in-app-purchases.


This whole celebration of profit and this pie chart are an insult to the decades old sophisticated Apple customer.

 

[otternonsense]

And you're problem is...?

Seriously, you gotta clarify this. He's CEO, not a religious prophet. His innovations are fine, iPad Pro and Apple Pencil is a great upgrade, iCloud works great when you're not hiding, Apple Music is flexible. The only real miss has been Homepod and that's a release 1 product, it will be refined and fixed over time.

And integrity? He's not committed any scandals, hurt the company in any way. There's no accusations of any wrongdoing (unless you count using Tax Law to your benefit as wrongdoing, which I think you have to be reaching to do that.)

What "innovations" are those? Gotta clarify this too. He hasn't innovated anything meaningful other than iterating ad nauseam the last good products Steve had a hand in (quite miserably as of late, like with the new MacBook "Pro").

How's secretly throttling our phones and tax dodging count for integrity?

 

[Carnegie]

I'm waiting for Tim Cook to answer a question with, "It depends on what the meaning of "is" is."

Timmy wins the parsing bad news away award for this week. iPhone X did not meet sales expectations!

Simple math tells me if the average iPhone sold price went down while the average iPhone price available went up, that means the most expensive model was a BUST! You don't have to be Einstein to deduce that.

iPhone ASP went up substantially YoY. It went down QoQ, of course, in part because the iPhone X was no longer brand new and in part (along, possibly, with other reasons) because there wouldn't have been an initial channel fill for iPhone X in this last quarter as there was in Q1 FY2018. Those paying attention should have been expecting that, and Apple was clear in its last conference call that that would happen. Having all of the initial iPhone X channel fill in Q1, while having a lot of the initial iPhone 8 and 8 Plus channel fill in the previous quarter, elevated the Q1 iPhone ASP above what it otherwise would have been.

 

[Alphazoid]

That doesn't matter. Apple still remains king in the business...

It kinda does unless they plan to sell iPhone 6s, 7, 8 forever.

 

[Yvan256]

They dropped "computer" from their name, they stopped upgrading their Macs regularly, they're showing "What's a computer" ads on TV and the revenue from all Macs is going to be surpased by iPads in a year or two.

All this tells me is that if things continue like that, Macs could probably cease to exist within a decade. I don't care about how much profit Apple can make if the end result is the death of macOS.

If you think that will never happen, remember that the iPod made a lot of profits but Apple stopped making them when profits slowed down and people started using their iPhones as music players. The same could happen with Macs being replaced by iPads, which is fine for users but not for programmers, designers, etc.

Windows, Linux and BSD will be the only possible choices in the near future, unless macOS goes open-source or something.

 

[CarpalMac]

It is very amusing seeing the number of snarky "but everyone said xxx would fail / no one wants to buy / doomed" posts, clearly missing the irony that they themselves are being equally as tired and cliche as the posts they are attempting to belittle.

 

[ThisIsNotMe]

[DELETE]

 

[NoNothing]

“We’re thrilled to report our best March quarter ever, with strong revenue growth in iPhone, Services and Wearables,” said Tim Cook, Apple’s CEO. “Customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter. We also grew revenue in all of our geographic segments, with over 20% growth in Greater China and Japan.”

So a complete total and utterly different view to every supplier and analyst out there, that remark in China means nothing considering it’s market share is almost worthless now that analysts there put it in the “other” category.
I also SERIOUSLY doubt people have been chosing the iPhone X. And considering shares have fallen in the suppliers like TSMC and Foxcon based in iPhone X orders being slashed, I smell BS clever manipulation of the text around the figures. I have still not seen ONE X out in the wild, not one.

All this is doing is preparing for the price to be kept at the same level of the X for the 11, your a fool to think otherwise.

I am guessing you work for one of these analyst trying to wipe 2 dozen eggs off your face? I see the iPhone X in the wild multiple times every day. So you're an analyst living i a small village in Wakanda where they don't need cell phones?

What I am smelling is Apple did exceptionally well and all these analysts missed the mark. For some reason, they assumed TSMC or Foxconn revising downward means Apple did poorly even though both of these companies do most of their work for OTHER companies. The thought Android handset makers did not fare well simply did not cross their narrow minded worldview.

 

[Rogifan]

I have to laugh at the talking heads on CNBC right now. They can’t complain about the quarter so now they’re complaining about the future. What if is no longer cool in the future. And also bagging on HomePod. Good grief. Revenue up 16% YOY (Greater China revenue is up 21%), EPS up 30%, accessories revenue up 40%, Services revenue up 31% and CNBC says but what about that disaster, HomePod.

 

[IJ Reilly]

A little light on the EPS based on consensus forecasts, but certainly not the catastrophe that some were expecting (and in some cases, praying for).

 

[JediZenMaster]

If they come out with a new phone every year, people buy new phones every year.

If they come out with a new Mac every 5 years, well, then, what choice do we have? buy the same computer 5 times?

And btw, due to lack of innovation, more and more people use their phone for 3,4 5 years until the battery dies...

I don’t buy into if they released new macs each year then they would sell more.

The reality is that the Mac is never going to be the star of the lineup again. Same thing will happen to iPhone and all products.

As an Apple user I welcome change but I see so many others don’t and still think it’s the 1980s or something.