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Most consumers do not follow Intel's updates. They just want a mac.

And I will add in...

They work for 95% of the people out there and what they are doing with them. Not everyone watches the tech sites and has to have the latest all the time (yes I know some of the components are several years old, but they are still good enough for most people).
 
Apple missed a big opportunity for iPad Pro 9.7. The price is just too high. I have had one and loved it, but many friends of mine just get turned off by the high price.

I just bought one yesterday for $200 off at Best Buy. Great device at a great price. If your friends are still in the market, get them to buy one. 32GB for $399 and 128GB for $549. I got the 128GB. Use the student discount at Best Buy (you don't need proof). They are already $100 off and students get another $100 off.
 
Apple missed a big opportunity for iPad Pro 9.7. The price is just too high. I have had one and loved it, but many friends of mine just get turned off by the high price.
But they wound up selling nearly 1 million more iPads than expected, despite the higher price. So they seem to be positioning it as a margin product now, knowing that the days of 20+ million per quarter are behind them.
 
Most consumers do not follow Intel's updates. They just want a mac.
Most people don't really look into specs beyond the Screen, the size and how it feels. they will think an intel 17 is better than a i5 even if you got a top of the range i5 and basic last year i7
 
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Apple today announced financial results for the third fiscal quarter (second calendar quarter) of 2016. For the quarter, Apple posted revenue of $42.4 billion and net quarterly profit of $7.8 billion, or $1.42 per diluted share, compared to revenue of $49.6 billion and net quarterly profit of $10.7 billion, or $1.85 per diluted share, in the year-ago quarter. As expected, the results represent the second consecutive year-over-year declines in quarterly revenue and iPhone sales.

Gross margin for the quarter was 38 percent compared to 39.7 percent in the year-ago quarter, with international sales accounting for 63 percent of revenue. Apple also declared a quarterly dividend payment of $0.57 per share, payable on August 11 to shareholders of record as of August 8. The company currently holds $231.5 billion in cash and marketable securities, partially offset by $68.9 billion in long-term debt.

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Apple sold 40.4 million iPhones during the quarter, down from 47.5 million a year earlier, while Mac sales were 4.25 million units, down from from 4.8 million units in the year-ago quarter. iPad sales were also down once again, falling to 9.95 million from 10.9 million.Apple's guidance for the fourth quarter of fiscal 2016 includes expected revenue of $45.5-47.5 billion and gross margin between 37.5 and 38 percent.

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Apple will provide live streaming of its fiscal Q3 2016 financial results conference call at 2:00 PM Pacific, and MacRumors will update this story with coverage of the conference call highlights.

Conference call starts at 2:00 PM Pacific - No need to refresh
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Article Link: Apple Reports Q3 2016 Earnings of $7.8B on $42.4B in Revenue


So it's a rumor that Apple ***** money?
 
I assume that the Apple Watch is included in the 5% Other category?
Also are sales of Beats headphones included in this data, or are they a separate company for reporting purposes?
 
Apple missed a big opportunity for iPad Pro 9.7. The price is just too high. I have had one and loved it, but many friends of mine just get turned off by the high price.

I really really want one. But I'm at the point in life where my air first gen does everything I need and more still. And does it well,with outstanding battery life. I see a trend where more and more are upgrading less, and holding onto a device for a few years.
 
I assume that the Apple Watch is included in the 5% Other category?
Also are sales of Beats headphones included in this data, or are they a separate company for reporting purposes?
They are both in Other. The comparison is apples-to-oranges since last year included the launch and initial demand for the Apple Watch.
 
And I will add in...

They work for 95% of the people out there and what they are doing with them. Not everyone watches the tech sites and has to have the latest all the time (yes I know some of the components are several years old, but they are still good enough for most people).
When you pay 2000 bucks for a laptop, you are not really after "good enough", you clearly want the best.
 
I can't believe they are managing to still sell these macs.. the people that are buying them are buying them purely for image or their mac recently broke and needed a replacement. No-one is buying these for the tech. It's old.

GPUs, yes. Xeon CPUs in the Mac Pro, yes.

Mobile CPUs in the MacBook Pros, no. Intel haven't released a chip worth upgrading to.
 
Just to reiterate, they have 232,000,000,000 in cash. That is ridiculous. Didn't we all expect a decline?

Many people have two-year contracts so they all missed out on the 6s/6s Plus. When the iPhone 7 is out, those people will be eligible for that phone as an upgrade. The jump from the 6 to the 7 will feel huge.

I agree... I know a lot of people using the 5/5s (myself included), who are primed for the 7. I normally am on the "s" cycle, for the simple fact that I think the "s" is where the rough edges are sorted out. I never understood the consumers demand to have the first iteration of a new design. In actuality, the proper way to design things is to change the form factor only when it is necessary to improve the function. I skipped the 6s and he fact that the 7 is really a 6ss thrills me.
 
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