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Fallen for Apple’s narrative there. Computer component prices always, always reduced over time (until Tim Cook took charge of Apple and changed the industry).

Pricing is usually more an indicator of what the market will bear, and less a formulaic “sum up the price of components and add a 30% margin”. Else, there would be no market for luxury goods like Hermes.

In short, what this means is that the price of something like the MBA represents its value to the consumer, and that the price has remained constant works because after more than a year, we still don’t really have a noteworthy contender to the M1 chip in terms of the benefits that it brings.

What this goes to show is that despite Apple’s pricing, sufficient people find enough value in their products to buy them over supposed cheaper alternatives. Which I feel goes back to my oft-mentioned mantra about how Apple products tend to cost more upfront, but they quickly pay for themselves in the form of greater productivity and fewer problems overall.

Fight it, deny it, rant again it. Apple will continue to prosper all the same.
 
They should expand their revenue with different markets such as server. Their revenue is high but they rely too much on iPhone.
 
Amazing. Who knew the key to this was just repeatedly raising prices?
Inflation has forced every company to raise their prices just to break even at profits. Apple’s strength is their ability to raise prices enough to improve profits due to customer loyalty that accepts these price raises.
 
Fallen for Apple’s narrative there. Computer component prices always, always reduced over time (until Tim Cook took charge of Apple and changed the industry).

How does inflation explain the original cost of the Apple III ffs?
Market sets pricing and results are in! People are good with the prices!

Is the M1 Mac better than prior Macs?
 


Apple today announced financial results for the first fiscal quarter of 2022, which corresponds to the fourth calendar quarter of 2021.

aapl-1q22-line.jpg

For the quarter, Apple posted revenue of $123.9 billion and net quarterly profit of $34.6 billion, or $2.10 per diluted share, compared to revenue of $111.4 billion and net quarterly profit of $28.8 billion, or $1.68 per diluted share, in the year-ago quarter.

Despite headwinds from chip shortages and other supply chain issues that Apple had previously said would hamper its ability to meet customer demand during the quarter, Apple's revenue and earnings for the quarter were all-time records. Apple's iPhone, Mac, Wearables, and Services segments also recorded all-time highs for revenue.

Gross margin for the quarter was 43.8 percent, compared to 39.8 percent in the year-ago quarter. Apple also declared a quarterly dividend payment of $0.22 per share, payable on February 10 to shareholders of record as of February 7.As has been the case for well over a year now, Apple is once again not issuing guidance for the current quarter ending in March.

aapl-1q22-pie.jpg

Apple will provide live streaming of its fiscal Q1 2022 financial results conference call at 2:00 pm Pacific, and MacRumors will update this story with coverage of the conference call highlights.

Conference call starts at 2:00 p.m. Pacific - No need to refresh


Visit article to see live updates



Article Link: Apple Reports Record 1Q 2022 Results: $34.6B Profit on $123.9B Revenue [Live Coverage]


Such awesome chart and pie graph - I always look forward to this quarterly take from MacRumors and it's Superb!
 
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I bought a lot of Apple stock in my IRA a few years ago and continue buying more on the dips

I’m definitely planning to keep adding more shares and am holding it as a long-term investment
Just to play devil's advocate (or somebody who makes their living via the financial markets), it could be a good idea to think about diversifying your holdings. I have no idea, obviously, what your investment time frame is but say, for discussion purposes, you plan to retire in 30 years.

Now look at the components of the Dow Jones Industrial Average in 1991 vs. 2020:

So, as the cliché goes, you should keep riding your winner trade (AAPL). But having a highly concentrated portfolio or retirement account can lead to lots of volatility, or worse.
:)
 
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90 days in a quarter, boss.

Oh yeah - that part is an honest mistake! haha. (for real actually - but call me a fool - I am a rich fool!)

It was the "120" part that blew my mind! How did they beat last Christmas Quarter - just wow.

That makes it truly WAY more than $1 BILLION dollars in the cash register - but how can they fit the money in there? It's impossible. I guess everyone uses Visa cards these days or something?
 
I can prove you wrong:

2017 MacBook Air old design: $999
2018 MacBook Air Retina redesign: $1,199
2019 MacBook Air: $1,099
2020 MacBook Air: $999


but but prices gone up......
Those prices need to be adjusted for inflation to be comparable to the current prices:

2017 $999 => 2021 $1,089
2018 $1,199 => 2021 $1,276
2019 $1,099 => 2021 $1,149
2020 $999 => 2021 $1,031
(calculated at https://mint.intuit.com/blog/planning/inflation-calculator/)
 
iPad sales stopped to improve, again. That is not a good sign!
Yeah this is an important takeaway for me as well. On a personal note, I bought an iPad Pro a few years ago and barely touch it. I've had a few friends say the same. I really wonder about the future of that device category in general.
 
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