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Just to play devil's advocate (or somebody who makes their living via the financial markets), it could be a good idea to think about diversifying your holdings. I have no idea, obviously, what your investment time frame is but say, for discussion purposes, you plan to retire in 30 years.

Now look at the components of the Dow Jones Industrial Average in 1991 vs. 2020:

So, as the cliché goes, you should keep riding your winner trade (AAPL). But having a highly concentrated portfolio or retirement account can lead to lots of volatility, or worse.
:)
True, but most companies don't generate more money in an hour than can be counted by monkeys only the planet... quarter after quarter.
 
Big number. Impressive considering the roadblocks they had to plow through to get there.

Yah - remember the news about no microchips for Apple and Goldman being cautious. Bwahaha. They must be baffled or they were manipulating or trying to manipulate as per usual, so they can buy the shares cheap again.

Roadblocks galore - roadblocks forever for Apple for some reason - but yah, the truth of the matter prevails in the long term it seems like - and that is Righteous! Booya Apple!

There could be a flood of AAPL buy orders coming. I mean $182.8 per share peak last month and once again Apple confirms they are a well managed, best managed company with mega revenue and profit margins. It's up after hours to $166? People will be piling in.

What happened to TSM stock today - I still haven't checked, but guess who has locked in most of TSM production in coming years? (Hint - it ain't INTC).
 
Anyone from MR at the event? Ask Tim Cook if they were surprised by the success of Apple Polishing Cloth Pro
 
Brought AAPL in beginning of January at 177-178ish and has fallen in 160s. Have to wait till I can breakeven now!:(

Hang in there. Buy More and dollar cost average in. Sell the farm. Buy AAPL. Good things are happening and the story has only gotten better for Apple. Really strong growth of the largest moneymaker on the planet. It's the place to put your money - forget "diversification"- stick with the best run company ever. AAPL.

PE ratio is like 28 and it was thought that it deserves 33 or who knows what PE considering the goodness of the Apple business.
 
You should have perhaps sold your shares at Christmas. Despite the great sales figures, the stock market (including Apple) has been dropping like a stone recently :(. Rocky times ahead.
Depends on your time horizon. I am retirement age and still buying AAPL. Done well with since the 90s. Even better with MSFT. Using this depressed market as a good time to add shares of good companies.
 
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Yeah this is an important takeaway for me as well. On a personal note, I bought an iPad Pro a few years ago and barely touch it. I've had a few friends say the same. I really wonder about the future of that device category in general.

iPad sales were constrained by supply - this is one area where they had issues it sounds like. Plus the year over year comparison for iPad is tough because they sold a ton last year. PLUS the dang things last forever. iPads are awesome, but it doesn't bother me that this category didn't share the big growth.

25% growth of Mac sales though this quarter - that's largely likely due to the M1 MacBook Pro. It's that kind of up and down stuff with iPad as well.
 
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Will the customers who have worked hard and made these shattering record revenues possible for Apple get one of those cool Apple Celebration T-Shirts?
 
You should have perhaps sold your shares at Christmas. Despite the great sales figures, the stock market (including Apple) has been dropping like a stone recently :(. Rocky times ahead.
I'm still long term and haven't really had to sell yet, so just hanging. Really hoping the dividend increase is above 10% this year. Will have to wait another few months to find out. Fingers crossed.
 
Booya! Biggest revenue ever!

120 days in a quarter and $124 BILLION revenue.

That’s like almost more than one billion dollars in the cash register daily! And a Billion is a lot more than a million!

Way more.
So, I ran the numbers…

and, your story checks out. A billion IS more than a million.
 
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So, ok, <whatever profits were> was good, but you have to admit, if Apple just <did some random thing that I want> they could easily have made <random number times whatever profits were>. This is ONLY impressive as long as you don’t compare it to <random numbers larger than what the profits were>.
 
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I'm still long term and haven't really had to sell yet, so just hanging. Really hoping the dividend increase is above 10% this year. Will have to wait another few months to find out. Fingers crossed.
I’m in the same boat as you, in it for the long term with hundreds of thousands tied up in shares. The bounce back from Covid was good, but 2022 won’t be nearly so good. 10% would be a good result in this climate.
 
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