Have to say that's an obscene amount of money, and nothing given back to the customer. Also shows how much of a one trick pony they still are.
Would be nice if they reduced the iPhone and iPad costs in the UK, considering the pounds gone back up but noooo.
I don't think Apple is a one trick pony. Take a good look at the pie chart.
iPad, Services, and Mac sales are close to 2/3rds the revenue iPhones make.
Solution to boost these?
Services:
iTunes Radio marketing
- bonus download material from artist track and releases
(make videos of tracks free for download or watching, i highly doubt anyone is paying for this)
- involve more artists in GarageBand lessons, and even an 'Unplugged' collaborative and impromptu jam session that Mac, iOS,

TV users can tune into to stream?
- TV shows (Apple is working on their own exclusive content)
^ would be nice for them to collaborate with creative users like they do with developers!
- STORAGE increases with more affordable pricing:
1, 5, and 10 TB options on the higher priced tiers, while 20/50/100GB options on the low end, bumping free to 10GB our devices do a LOT more and more of your users have many of them.
^^ TimeMachine iCloud backup!! MAKE THIS HAPPEN!
iPad:
continue hardware innovation and seriously better the marketing - much like the iPad Pro 9.7"!
- push how it's used in corporate, student life, and professional/creative user environments.
Mac:
- update the iMac,
- bring us backlit wireless keyboard that is ergonomic as well
- release new firmware/drivers that properly support eGPU use PLEASE!!
- update the Mac Mini ... LOTS of profits in that lil'beast - it's a fighter and I love mine that I bought second hand!
- Mac Pro ... GET ON WITH THIS ... The King is being treated like a streetrat of the product lineup! Apple internal developers and creatives are you NOT using your own products any longer?!