Sweet. This ought to give me an extra decade to save up for an Apple Car.
In all seriousness though, is this surprising? Apple has completely given up their massive lead in AI circa 2011 to chase iPhone profits that are now on the decline. Show of hands: Who in the forums would let Siri drive them somewhere? That’s what I thought. The look of horror on all of your faces right now speaks volumes. It’s going to be a very long time.
I think the only way they will catch up is with killer hardware—aka a sweet ride—that has a lot of creature comforts and tech packed in. Apple should just buy Tesla and a few smaller self driving startups and give this project a kick in the rear. Google was smart to form Alphabet so that they can have all these different companies that can share technology and operate somewhat independently.
I doubt they’ll even sell cars. Probably just compete with Uber or something.