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This is really good news. Even if Apple isn't the greenest company on earth, every little effort helps. Hopefully, companies will be as competitive in the environmental aspect of their products as their functionality aspect. That would be cool.
 
It makes good political/business sense.

When living in a soft tyranny under an increasingly powerful political class it makes good business sense to go along with the current political landscape.
 
When living in a soft tyranny under an increasingly powerful political class it makes good business sense to go along with the current political landscape.

Exactly. Apple recognizes that it will profit or be less likely to be financially harmed by the government if it appears to be "taking action".
 
Even though I don't agree with Apple's political stance on this issue, that won't stop me from buying their iPhone (and jailbreaking/unlocking it). :)
 
All I take from this is that Apple is again taking a stance on a political issue that has virtually nothing to do about making great consumer devices. This topic is actually more pertinent to a manufacturer, but if they cared so much, they wouldn't be making products in China. My only point is, I hope Apple learned from it's miss steps on the Homosexual Marriage opinion.
 
Oh, I can most safely assure you that Apple's only doing this to profit off of it. I still say though, whenever a company starts trotting down the yellow brick road of eco-friendly, they always seem to be trying to sell an extremely overpriced, under-specced product - proudly touting the eco-friendly aspect to sell it to customers.

However, if Apple can spark a "WE NEED TO MAKE ECO FRIENDLY COMPUTERS THE LAW!" movement, that'd help their case even more if they have a head start against the competition.

I can see it now, placing a high tax on "inefficient" computers.

*shudder* it reminds me of the hippies wanting to "punish" people for driving cars that aren't hybrids.

If Apple so much as hints at doing marketing like that, I will never buy another computer from them. Windows 7 is pretty darn tolerable these days!
 
If this move by Apple was only due to the Chamber's Climate Change/AGW Stance in relation to the EPA's involvement
then I find it Hilarious (and possibly ill timed)
as the USCOC accepts the AGW theory
(which data wise gets shakier every day)

this is a PR/ Block smaller competitors with More Govt red tape move by Apple

disappointing IMO but not surprising
(and also very clever they get to make one move while it looks like they are making another)
 
Oh, I can most safely assure you that Apple's only doing this to profit off of it. I still say though, whenever a company starts trotting down the yellow brick road of eco-friendly, they always seem to be trying to sell an extremely overpriced, under-specced product - proudly touting the eco-friendly aspect to sell it to customers.

However, if Apple can spark a "WE NEED TO MAKE ECO FRIENDLY COMPUTERS THE LAW!" movement, that'd help their case even more if they have a head start against the competition.

I can see it now, placing a high tax on "inefficient" computers.

*shudder* it reminds me of the hippies wanting to "punish" people for driving cars that aren't hybrids.

If Apple so much as hints at doing marketing like that, I will never buy another computer from them. Windows 7 is pretty darn tolerable these days!

Paranoid enough?

As for the last statement, thats incredibly sad.

Anyway, of course there is money to be made in taking a green stance and actually getting your company green. Apple probably already has some sort of decade long plan schemed up to make there products completely carbon neutral. There are several other companies that have plans as well and it will pay of hugely in the coming years, but way too few companies look that long ahead.
 
Ridiculous. Clearly a stunt, PR, political, or otherwise, but I wouldn't expect anything less considering who's on Apple's BOD. Actually, knowing Apple they didn't want to pay the membership fee anymore and used the enviro as an excuse.

If Apple truly believed in doing something healthy for the environment it would put true lossless CD quality music on iTunes, not lame-o lossy 256 AAC. Think of all the resources wasted to produce and distribute a CD, and all that could be saved if you could just <legally> d/l it instead. Same goes for s/w too. Bandwidth isn't an barrier for most people anymore. It's all about the buck which takes us back to Apple's decision to leave the Chamber. Environment my backside.
 
Good for Apple, chamber of commerce is near worthless when it comes to our environment and Apple knows it.

It’s called the US Chamber of Commerce - not the Globalist Chamber of Commerce. Let the globalists go! They have enough influence and power. We need an organization representing US businesses.
 
Oh, I can most safely assure you that Apple's only doing this to profit off of it. I still say though, whenever a company starts trotting down the yellow brick road of eco-friendly, they always seem to be trying to sell an extremely overpriced, under-specced product - proudly touting the eco-friendly aspect to sell it to customers.

However, if Apple can spark a "WE NEED TO MAKE ECO FRIENDLY COMPUTERS THE LAW!" movement, that'd help their case even more if they have a head start against the competition.

I can see it now, placing a high tax on "inefficient" computers.

*shudder* it reminds me of the hippies wanting to "punish" people for driving cars that aren't hybrids.

If Apple so much as hints at doing marketing like that, I will never buy another computer from them. Windows 7 is pretty darn tolerable these days!

We get it. You and the Chamber of Commerce are on the same page. However, the COC has taken a political stand. A lot of people are opposed to the COC's position. If a company continues to fund the COC, they are funding the COC's lobbying efforts against the EPA action. Do you think Apple should continue to fund the COC's political agenda, even if Apple management disagrees? Do you believe it is wrong that there are people who feel differently from you on this issue, and refuse to pay money to support your position? By all means, send some of your own hard-earned money to the COC, or to any other organization that agrees with you-- that is your right.
 
Glad to see Apple making a stand for a better environment. It would be nice if they could follow this up with inventing a new renewable energy source :)

It’s also easy to appear clean when all your ipods and iphones are made in China. Somehow I doubt the environment around their plants there is so pristine.
 
It might be a PR move or some other motive but I'm still proud of Apple in this case.
 
It’s called the US Chamber of Commerce - not the Globalist Chamber of Commerce. Let the globalists go! They have enough influence and power. We need an organization representing US businesses.

It's called the United States Congress. Corporatists in both parties look out for US business interests.

Apple, Inc. is a leading business enterprise. They're being good corporate citizens with this initiative. Sure, it's controversial to some, just like when Apple stood up for marriage equality in California. But I find corporate responsibility refreshing. Pick a line and stand on it; very refreshing.
 
to me, at the end of the day, unless there is zero environmental impact, the rest is just marketing fodder. I think this is where all companies should be moving to reduce/remove their waste foot print, but we shouldn't applaud folks for being less destructive than the others.
 
It's called the United States Congress. Corporatists in both parties look out for US business interests.

Apple, Inc. is a leading business enterprise. They're being good corporate citizens with this initiative. Sure, it's controversial to some, just like when Apple stood up for marriage equality in California. But I find corporate responsibility refreshing. Pick a line and stand on it; very refreshing.

And "business" would suggest that if other computer companies went to the lengths that Apple does to make their products meet/exceed all the dumb environmental regulations that those other company's products would be more expensive . Meaning, business advantage = Apple. ;-)
Perhaps their support of these regulations (that they already meet and exceed) is purely for their own PROFIT motives. ;-) Either way, I don't support these stupid regulations and my only concern when dealing with a computer company is if they can provide me with the best computer, for me.
 
It's called the United States Congress. Corporatists in both parties look out for US business interests.

Apple, Inc. is a leading business enterprise. They're being good corporate citizens with this initiative. Sure, it's controversial to some, just like when Apple stood up for marriage equality in California. But I find corporate responsibility refreshing. Pick a line and stand on it; very refreshing.

A public corporation is responsible to its shareholders. Its shareholders' interests should be represented -- not its board's political views. Green party litigation is not in the best interest of the shareholders (or any American business).

It's not "refreshing" to see a corporation polarize its customers. That's BAD for the shareholders. If Apple's liberal agenda continues they're going to lose their conservative customers. Social politics have NO BUSINESS in a public corporation.
 
A public corporation is responsible to its shareholders. Its shareholders' interests should be represented -- not its board's political views. Green party litigation is not in the best interest of the shareholders (or any American business).

It's not "refreshing" to see a corporation polarize its customers. That's BAD for the shareholders. If Apple's liberal agenda continues they're going to lose their conservative costumers. Social politics have NO BUSINESS in a public corporation.

I am now re-thinking my plan to purchase two Macs , and I know others who are doing likewise .

Not that I am a Bill Gates / MS lover - far from it or I wouldn't be thinking of making the change , however , this polarizing of its customers with its green stance and the marriage deal in CA ( which I was happily unaware of until a few moments ago - I'm in Japan and hadn't read about it ) , etc., is unacceptable to me and I'm sure many , many others .

As was said earlier - " Social politics have NO BUSINESS in a public corporation . Well said ! Bravo .
 
Not that I am a Bill Gates / MS lover - far from it or I wouldn't be thinking of making the change...
I wouldn't blame anyone for taking their business to a shop that's more closely aligned with their views on these topics. You just might want to be aware before you pull the trigger on those Windows-box purchases that MS also has a history of weighing in on social issues, including gay rights.

Although I'm not sure climate change qualifies as a social issue.
 
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