I guess we should ask why the most valuable company on the planet --- that has ever existed in fact -- is operating this portion of their business in Colombia at all.
Simple reason.
Spanish in Latin America varies from country to country with a lot of indigenous words and words from other languages mixed in. So while basic communication is possible like food choices, billing and technical support requires language that is standard and that can be understood across the board.
A good example is when I lived in Colombia I was offered hired to consult on tech jobs by US companies because some piece of equipment would be shipped down and the US company would send someone of Mexican,Puerto Rican, Cuban descent and they could understand the Colombians but their command of technical, abstract, terms was non existent.
Spanish is my second language but I have lived on and off in Colombia for the last 30 years and when I first learned it there when I was 18 my family was super strict about if there was a word for it in Spanish, use the Spanish word, do not speak Spanglish. So you will never hear me see email in Spanish, but you will hear me say correo electronico, or just correo.
Colombia, especially in Bogota, is known for the purest Spanish outside of Spain, and is well known for it. Colombians and their accents(outside of the coast) are very easily understood in all Latin American countries.
Now the issue is there are not enough native speaking Colombians in the US to fill the Apple Latin American call center needs. If you are a Colombian native Spanish speaker in the US you generally have a different type of job than a tech job.
I got a job with a international web marketing company years ago that was Colombian owned with a giant office in Miami, a huge one in Bogota, and offices in 12 other countries.
I had to interview in Spanish on a Skype call with reps from all 12. Including Spain. Because technically in their eyes I am half Colombian, but really a gringo. The last interview was to see if I could make myself understood in each country as I would be working with teams in each. I got the job because the final review said "While he is a native born American, his command of the language will allow him to excel at his job." Which was high praise because I do not call myself fluent(that is high bar, my father is fluent in both because he lived six months out of the year in each country since he was 5) but I spent years at a time in Colombia where it was all I spoke.
To condense all that word salad above. Colombians speak a Spanish that is understood internationally.
I am not a fan of Teleperformance, because in another post I shared how I consulted with them 20 years ago and left because I did not like something they did but on the flip side they pay double of what the average Colombian earns.
