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Apple Retail Stores Around the World Now Featuring Red Logos for World AIDS Day

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In honor of World AIDS Day, which takes place on December 1, Apple has started turning the Apple Store logos at many of its retail locations around the world red.

Apple CEO Tim Cook shared some photos of the red logos on Twitter this afternoon.

Apple stores around the world are turning red to honor #WorldAIDSDay. Together, we can achieve an AIDS-free generation. pic.twitter.com/rdySNTAWdn - Tim Cook (@tim_cook) November 30, 2018

Apple marketing chief Greg Joswiak earlier this week said that Apple plans to turn the logos at 125 stores red, with another 400 stores set to feature red decals over their Apple logos. The red coloring is meant to raise awareness for the global fight against AIDS.

Apple plans to promote World AIDS Day in its retail locations over the course of the next week. From Saturday, December 1 to Friday, December 7, $1 of every Apple Pay purchase made at an Apple Store, through the Apple Store app, or on the Apple website will be donated to (RED), the charity Apple has worked with for years.


(RED) focuses on putting an end to AIDS in Africa through money given to The Global Fund. Yesterday, Apple said it has raised $200 million for (RED) through the exclusive (PRODUCT)RED merchandise that it sells.

When Apple customers purchase a (PRODUCT)RED device or accessory, a portion of the proceeds is donated to (RED).

Article Link: Apple Retail Stores Around the World Now Featuring Red Logos for World AIDS Day
 

alphaod

Contributor
Feb 9, 2008
22,179
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I think this Product Red thing is great and all, but I want to know how much they are putting into this "Red" change to all their stores? We know Apple only donates like a 3% or something right? So let's say they spend $10,000 per store to do this change, wouldn't it be better if they donated all this money to the fund?
 
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julesme

macrumors 6502
Oct 14, 2016
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I think this Product Red thing is great and all, but I want to know how much they are putting into this "Red" change to all their stores? We know Apple only donates like a 3% or something right? So let's say they spend $10,000 per store to do this change, wouldn't it be better if they donated all this money to the fund?

The Red store design is a marketing investment. It helps promote the Red program, and it's part of Apple's investment in its overall brand.
 
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japanime

macrumors 68020
Feb 27, 2006
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I think this Product Red thing is great and all, but I want to know how much they are putting into this "Red" change to all their stores? We know Apple only donates like a 3% or something right? So let's say they spend $10,000 per store to do this change, wouldn't it be better if they donated all this money to the fund?
The amount of exposure RED gets from this promotion is probably worth much than the actual cost of turning each Apple Store red for a day.

Kudos to
 
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alphaod

Contributor
Feb 9, 2008
22,179
1,234
NYC
The amount of exposure RED gets from this promotion is probably worth much than the actual cost of turning each Apple Store red for a day.

Kudos to

My cynical concern is that the bigger exposure is for Apple rather than Product Red. On this forum yes it seems we are more passionate, but in the general public they will notice Apple more than the Red program.
 
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JosephAW

macrumors 68040
May 14, 2012
3,567
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Too bad Apple didn't write code in Majave to make my mid 2012 MBP non retina Apple logo light up red. Guess I'll have to use some red cellophane.
Let's see you do that on a 2018 model. I guess a red sticker would suffice.
 
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Ankou_Sabat

macrumors regular
Nov 17, 2015
101
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The Red iPhone 8 had to be the shortest lived red version like ever. I was going to pull the trigger on it and it was like a couple of months or so before the expected announcement of the, what would become, iPhone XS, XS Max, and XR. So I figured I'd wait to see what was being announced first. That very day the red iPhone 8 was gone even though you can still buy the iPhone 8 in every other color. What the heck :/
 
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japanime

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Feb 27, 2006
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My cynical concern is that the bigger exposure is for Apple rather than Product Red. On this forum yes it seems we are more passionate, but in the general public they will notice Apple more than the Red program.
Valid point. Ultimately, though, it's a positive for both Apple and Product RED.
 
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ipponrg

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Oct 15, 2008
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Great Marketing for Apple....look good while profiting off peoples hearts. Why give a straight donation when you can profit from it.

There are always ulterior motives to these press releases. Kudos though to them for this although I rather see them strive for cancer awareness over AIDS.
 
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DJTaurus

macrumors 65816
Jan 31, 2012
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Do i see rainbow flags in those 2 front trees of the Apple store ?


Nice anti-gay insinuation there. Consider yourself reported.

Just report him. Why to waste our reading time by informing us too ??
 
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Rojaaemon

macrumors 6502
Aug 27, 2016
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The Red store design is a marketing investment. It helps promote the Red program, and it's part of Apple's investment in its overall brand.
And nothing says "AIDS" like the image of RED apples. If not for this annual trivial gesture by Tim and his Team, I would completely forget about the global AIDS crisis.
 
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