They spend more money on lawyers and PR! Have not seen anything coming from them in years.
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Apple Retains Top Spot as World's Most Valuable Brand in Latest Interbrand Rankings
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Most people IN Business world wide HAVE heard of GE. Seriously!! It is rated the fifth largest company in the world by Forbes and they are one of the oldest large company in existence. They've had 100+ year of marketing behind their name
.They didn't call it a consumer brand survey, did it. It is the value of the brand.
GE is a very large conglomerate
These are its main divisions
GE Capital Finance (provides commercial lending and leasing, as well as a range of financial services for health care, media, communications, entertainment, consumers, real estate, and aviation) Present in 55 countries. 44B in revenue, 8B in profit.
GE Home & Business Solutions (Consumer goods)
- GE Appliances Just got sold to Electrolux for 3.3B (but still pending)
- GE Lighting 3B in revenue (being transfered to another division after GE appliance sales)
GE Technology Infrastructure
- GE Healthcare (medical technologies and services helping to deliver patient care to people around the world, include MRI machines) 19B revenue
- GE Aviation (One of the top aircraft engine supplier) 18B revenue
- GE Transportation (equipment for the railroad, marine, mining, drilling and energy generation industries) 6B, mostly in north america
GE Energy, operate world wide, 37B in revenue
- GE Energy Management
- GE Oil & Gas
- GE Power & Water.
So, it seems GE will soon be mostly out of the consumer sector, except for a small part of their lighting revenues.
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Haha
I only was surprised because the perception of Samsung is quite strong. A ton of my friends have got Samsung phones, and it seems to be a key player in the Android space.Just thought I'd Google 'How has Samsung' to see if the suggested search backs up my point that perception of the company is strong and got this:
http://bit.ly/1ne3fTi
Pretty neat list, and i can see each one being there, except for IBM... I don't think the average person in American even knows what they do anymore.
Brands are not just for consumers. Many of us work in large to medium size companies were IBM is very present. Seeing how much publicity they do lately, I'm pretty sure people have heard of them
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It's a Paul Rand logo and thus has some additional iconic and classical value. I actually don't like it either, but that might the reason why they hesitate to refresh it.
Apple was with IBM 20 years ago when they did the PowerPC chip (Motorola too, right?).
Gary
Point has been made here already, But the brands here are not just ranked by consumer recognition. GE in particular is best known for their alumni of leaders who have gone on to be CEOs of Fortune 100 companies, talent development, Jack Welch, popularizing Six Sigma, etc.
And number 6 in that list I dont even know what is...?
You might not know them, but I guarantee you have some of their stuff.
I was surprised to see Samsung in the top 10, what with their recent problems in the mobile space, until I remembered that they sell TVs, dishwashers, and missile guidance systems as well.
Theyre probably still doing quite well in at least two of those areas.
Theyre probably still doing quite well in at least two of those areas.
Heard of GE, recognise that logo but didn't know it belonged to GE. Don't doubt that their parts are used in aeroplanes amongst plenty of other things over here (UK).
IBM above microsoft?!? I can only imagine IBM have any brand value in the corporate section, consumers dont care about that name anymore, I would think.
And number 6 in that list I dont even know what is...?
You don't know what GE (General Electric) is? Seriously?
You are aware that GE is a MAJOR brand and that Samsung makes more than just smartphones... right?
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GE hasn't made a smartphone that competes with Apple, so I'm not surprised that people here don't know who they are...
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