Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Retires (PRODUCT)RED iPhone 7 and iPhone 7 Plus Models

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
67,504
37,793



With the introduction of the iPhone 8, iPhone 8 Plus, and iPhone X, Apple has quietly discontinued its (PRODUCT)RED iPhone 7 and iPhone 7 Plus models. Apple's (PRODUCT)RED iPhone 7 and 7 Plus were first introduced in March of 2017, six months after the debut of the iPhone 7.

The two devices were released in celebration of more than 10 years of partnership between Apple and (RED), with proceeds provided to the Global Fund to prevent the spread of HIV/AIDS in Africa.

Screen-Shot-10-e1490106355345-800x538.jpg

Though the (PRODUCT)RED iPhone 7 and iPhone 7 Plus have been discontinued, Apple is still selling the devices in Silver, Gold, Rose Gold, Matte Black, and Jet Black. Pricing on the iPhone 7 now starts at $549 for the 32GB model, while pricing starts at $669 for the 32GB iPhone 7 Plus.

Apple is offering the two devices in 32 and 128GB configurations, with the 256GB models having been discontinued alongside all (PRODUCT)RED devices.

While Apple is no longer offering a (PRODUCT)RED iPhone, the company continues to sell many (PRODUCT)RED accessories, including several that were introduced today. There are new 38mm and 42mm Ruby (PRODUCT)RED Apple Watch Classic Buckle bands for $149, and Apple has also introduced a new (PRODUCT)RED Leather Sleeve for the iPad Pro priced at $129, and a new (PRODUCT)RED Apple Pencil Case priced at $29.

productrubyred-800x427.jpg

A portion of the sales from Apple's entire (PRODUCT)RED accessory lineup is donated to the Global Fund, a charity that funds AIDS-related programs in Africa.

Article Link: Apple Retires (PRODUCT)RED iPhone 7 and iPhone 7 Plus Models
 
Article Link
https://www.macrumors.com/2017/09/12/apple-retires-product-red-iphone-7/
The "Red" on these isn't very good. After seeing them in person the anodize is really weak and thin and not very vibrant. The Product [RED] case is a better Red in my opinion.

If they had an iPhone 8 with solid Red glass it would be cool. But clearly they're not using a process where the glass is solid colored or they would have a Black iPhone and not Space Grey.
 
  • Like
Reactions: kazmac and LotusLord
mabhatter said:
The "Red" on these isn't very good. After seeing them in person the anodize is really weak and thin and not very vibrant. The Product [RED] case is a better Red in my opinion.

If they had an iPhone 8 with solid Red glass it would be cool. But clearly they're not using a process where the glass is solid colored or they would have a Black iPhone and not Space Grey.
Click to expand...

I have had a Product (Red) iPhone 7 Plus for a couple of months now and it looks great. The anodization is holding up fine.
 
  • Like
Reactions: cjgrif
mabhatter said:
The "Red" on these isn't very good. After seeing them in person the anodize is really weak and thin and not very vibrant. The Product [RED] case is a better Red in my opinion.

If they had an iPhone 8 with solid Red glass it would be cool. But clearly they're not using a process where the glass is solid colored or they would have a Black iPhone and not Space Grey.
Click to expand...


??

The product red phones are amazing in person, no issues with the coating.

The 8 reminds of the iPhone 4 with the glass and black, so its not that can't make a black...thats just their color scheme; Space Grey
[doublepost=1505256928][/doublepost]
ErikGrim said:
RIP Jet Black. You were too precious for this world.
Click to expand...

precious, or fragile ;) its a really awesome looking phone. I like mine and can't believe its almost been a year with it and its held up well case and no case.
 
  • Like
Reactions: ErikGrim
Damn. They got rid of the two options I wanted on the 7: red and 256 GBs. And since they aren't likely going to have a red offering for the 8 when I pull the trigger on upgrading from my 5s soon, I will have to settle for boring Space Gray again. Such is life, I guess.
 
  • Like
Reactions: rtms77
Strange but maybe we’ll see a reintroduction in mid cycle with the 8. But the simplification of the color options could make that unlikely. I think it would look good but I like the direction of simplifying the lineup.
 
mabhatter said:
The "Red" on these isn't very good. After seeing them in person the anodize is really weak and thin and not very vibrant. The Product [RED] case is a better Red in my opinion.

If they had an iPhone 8 with solid Red glass it would be cool. But clearly they're not using a process where the glass is solid colored or they would have a Black iPhone and not Space Grey.
Click to expand...
You don't own one. You have no grounds on which to speak about the quality of the make or durability nor the color in everyday use.

I have one and it is vibrant, durable and clean. And I use it caseless. Only three small specks of chips, from using a case and sand getting caught underneath.
 
RED editions were always intended to drive demand.

When the RED iPhone 7 was released, sales were flat because of iPhone 8 rumors.

Now that the 8 is out, there's no need to complicate the supply by keeping the RED.
 
Is this country specific or world wide? Red is actually nationalistic in some countries.
 
It was introduced as a means to spur sales. They might do it again, but I’ll probably never get to own one since I buy at launch.
 
mi7chy said:
Is this country specific or world wide? Red is actually nationalistic in some countries.
Click to expand...

Flying the flag is probably more nationalistic. Red is used in too many flags of the world. It could be Vietnam, Turkey, Canada or the Soviet Union.
 
I'm glad that I bought the (PRODUCT)RED iPhone 7 Plus when it was released (on the release day, no less).
 
The 7 was the fastest EOL iPhone in history. One year & it's gone. Usually the prior years's model sticks around for another year at $100 discount.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back