Apple Retires (PRODUCT)RED iPhone 7 and iPhone 7 Plus Models

Discussion in ' News Discussion' started by MacRumors, Sep 12, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    With the introduction of the iPhone 8, iPhone 8 Plus, and iPhone X, Apple has quietly discontinued its (PRODUCT)RED iPhone 7 and iPhone 7 Plus models. Apple's (PRODUCT)RED iPhone 7 and 7 Plus were first introduced in March of 2017, six months after the debut of the iPhone 7.

    The two devices were released in celebration of more than 10 years of partnership between Apple and (RED), with proceeds provided to the Global Fund to prevent the spread of HIV/AIDS in Africa.


    Though the (PRODUCT)RED iPhone 7 and iPhone 7 Plus have been discontinued, Apple is still selling the devices in Silver, Gold, Rose Gold, Matte Black, and Jet Black. Pricing on the iPhone 7 now starts at $549 for the 32GB model, while pricing starts at $669 for the 32GB iPhone 7 Plus.

    Apple is offering the two devices in 32 and 128GB configurations, with the 256GB models having been discontinued alongside all (PRODUCT)RED devices.

    While Apple is no longer offering a (PRODUCT)RED iPhone, the company continues to sell many (PRODUCT)RED accessories, including several that were introduced today. There are new 38mm and 42mm Ruby (PRODUCT)RED Apple Watch Classic Buckle bands for $149, and Apple has also introduced a new (PRODUCT)RED Leather Sleeve for the iPad Pro priced at $129, and a new (PRODUCT)RED Apple Pencil Case priced at $29.


    A portion of the sales from Apple's entire (PRODUCT)RED accessory lineup is donated to the Global Fund, a charity that funds AIDS-related programs in Africa.

    Article Link: Apple Retires (PRODUCT)RED iPhone 7 and iPhone 7 Plus Models
  2. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    Well, that was fast retiring the Product Red iPhone. That's unfortunate, I liked that color.
  3. ThisBougieLife macrumors 68000


    Jan 21, 2016
    SF Bay Area, California
    I thought the color was pretty cool, but I guess I'm getting "blush gold" for the iPhone 8. If between that and red, I'd rather have the red.
  4. Rob_2811 macrumors 68000

    Mar 18, 2016
    United Kingdom
  5. AngerDanger, Sep 12, 2017
    Last edited: Sep 12, 2017

    AngerDanger macrumors 68040


    Dec 9, 2008
    Months ago…

    Ive: "What are we going to do with all this left over red aluminium after we retire the red iPhone 7?"

    Tim: (glances at digital crown of Apple Watch) "I think I've got an idea."

  6. mabhatter macrumors 6502a

    Jan 3, 2009
    The "Red" on these isn't very good. After seeing them in person the anodize is really weak and thin and not very vibrant. The Product [RED] case is a better Red in my opinion.

    If they had an iPhone 8 with solid Red glass it would be cool. But clearly they're not using a process where the glass is solid colored or they would have a Black iPhone and not Space Grey.
  7. pat500000 macrumors G3


    Jun 3, 2015
    It's okay, Tim. The design wasn't all that great.
  8. ErikGrim macrumors 68040


    Jun 20, 2003
    Brisbane, Australia
    RIP Jet Black. You were too precious for this world.
  9. jahall05 macrumors regular

    Jul 30, 2013
    I have had a Product (Red) iPhone 7 Plus for a couple of months now and it looks great. The anodization is holding up fine.
  10. ErikGrim macrumors 68040


    Jun 20, 2003
    Brisbane, Australia
    Have to disagree, these are very vibrant in person. The colour is excellent in person.
  11. Caliber26 macrumors 68000


    Sep 25, 2009
    Orlando, FL
    I like the red but it looks horrible with the white front. It looks more like a Christmas version of the iPhone.

    Would've been a much nicer looking phone with the black front.
  12. kwikdeth macrumors 6502a

    Feb 25, 2003
    Tempe, AZ
    It'll be back. To my knowledge the "Red" editions have almost always come after the initial product releases.
  13. ZMacintosh macrumors 65816


    Nov 13, 2008


    The product red phones are amazing in person, no issues with the coating.

    The 8 reminds of the iPhone 4 with the glass and black, so its not that can't make a black...thats just their color scheme; Space Grey
    --- Post Merged, Sep 12, 2017 ---
    precious, or fragile ;) its a really awesome looking phone. I like mine and can't believe its almost been a year with it and its held up well case and no case.
  14. dampfnudel macrumors 68030

    Aug 14, 2010
    Brooklyn, NY
    Tim is probably already holding the Product Red X in his hand.
  15. leftbanke7 macrumors 6502a


    Feb 4, 2004
    West Valley City, Utah
    Damn. They got rid of the two options I wanted on the 7: red and 256 GBs. And since they aren't likely going to have a red offering for the 8 when I pull the trigger on upgrading from my 5s soon, I will have to settle for boring Space Gray again. Such is life, I guess.
  16. Appleaker macrumors 68020

    Jun 13, 2016
    Strange but maybe we’ll see a reintroduction in mid cycle with the 8. But the simplification of the color options could make that unlikely. I think it would look good but I like the direction of simplifying the lineup.
  17. macTW Suspended

    Oct 17, 2016
    You don't own one. You have no grounds on which to speak about the quality of the make or durability nor the color in everyday use.

    I have one and it is vibrant, durable and clean. And I use it caseless. Only three small specks of chips, from using a case and sand getting caught underneath.
  18. JPack macrumors 68040


    Mar 27, 2017
    RED editions were always intended to drive demand.

    When the RED iPhone 7 was released, sales were flat because of iPhone 8 rumors.

    Now that the 8 is out, there's no need to complicate the supply by keeping the RED.
  19. mi7chy macrumors 603


    Oct 24, 2014
    Is this country specific or world wide? Red is actually nationalistic in some countries.
  20. macduke macrumors G3


    Jun 27, 2007
    Central U.S.
    It was introduced as a means to spur sales. They might do it again, but I’ll probably never get to own one since I buy at launch.
  21. B4U macrumors 68000


    Oct 11, 2012
    Undisclosed location
  22. JPack macrumors 68040


    Mar 27, 2017
    Flying the flag is probably more nationalistic. Red is used in too many flags of the world. It could be Vietnam, Turkey, Canada or the Soviet Union.
  23. mward333 macrumors 6502a


    Jan 24, 2004
    I'm glad that I bought the (PRODUCT)RED iPhone 7 Plus when it was released (on the release day, no less).
  24. now i see it macrumors 68030

    Jan 2, 2002
    The 7 was the fastest EOL iPhone in history. One year & it's gone. Usually the prior years's model sticks around for another year at $100 discount.
  25. macbookguy macrumors regular


    Dec 28, 2006
    Columbus, Ohio
    I love my (PRODUCT) RED iPhone 7+. No problems with casing. Sad it isn't coming back for 8 at least...

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