Apple Reveals Fifth Avenue Cube Plans: Larger, Seamless Glass Panes

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Aug 9, 2011.

  1. MacRumors macrumors bot

    MacRumors

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    [​IMG]


    Back in June, Apple began work on a $6.6 million upgrade of the plaza and glass cube at its iconic flagship retail store on Fifth Avenue in Manhattan. Barriers surrounding the plaza and the glass cube itself quickly went up, with customers continuing to access the store through a covered passageway leading to the main entrance. At the time the work began, planning documents revealed that Apple would be removing the glass cube and working on drainage, pavers, and bollards on the plaza, but it was unclear just what changes Apple would be making to the cube itself.

    [​IMG]


    Apple has now revealed its plans for the cube with a new informational sign posted on the barrier surrounding the plaza, showing that the company is completely replacing the cube's glass panels with new, larger panels that will also be "seamless" for a cleaner appearance.
    According to the diagram of the new cube, Apple will be using three glass panes per side of the cube (plus the top), with each side pane stretching the entire height of the cube.

    Apple last year filed for a trademark on the original design of the Fifth Avenue store's cube, seeking to protect what was recently ranked as one of the most-photographed sites in Manhattan based on a study of geotagged photos posted to Flickr and Picasa.

    Thanks, Vincent!

    Article Link: Apple Reveals Fifth Avenue Cube Plans: Larger, Seamless Glass Panes
     
  2. xUKHCx Administrator emeritus

    xUKHCx

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    I wonder how long it will be until it is made of only 5 :eek:
     
  3. jonnysods macrumors 603

    jonnysods

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    Apple buildings are easily the prettiest and most amazing retail structures going.
     
  4. LimeiBook86 macrumors 604

    LimeiBook86

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    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

    Very interesting. I was there on opening day. I wonder what useful improvements will be made over the cosmetic ones... :)
     
  5. Andy-V macrumors 6502

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    Like how they treat the cube like it's just another Apple product. When can I buy mine?
     
  6. applefan289 macrumors 68000

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    I was hoping that it would be one glass panel per side, but three will look really nice still I guess.
     
  7. 840quadra Moderator

    840quadra

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    It is nice to see something from Apple before it is officially unveiled. I wish they did this with some of their products too ;) .


    It will be much snappier™.
     
  8. addicted44 macrumors 6502a

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    They were probably legally required to. Most constructions sites in NYC have these panes explaining what the purpose of the work is.
     
  9. Navdakilla macrumors 65816

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  10. Grimace macrumors 68040

    Grimace

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    I wonder how long before some idiot throws a rock through 1/15 of the entrance.
     
  11. 840quadra Moderator

    840quadra

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    True,

    Though that requirement most likely stipulates that they provide blueprints and documentation in some kind of legal form, not a mural sized 3d graphic. :) .
     
  12. winston1236 macrumors 68000

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    with apples current trend eventually the glass will be removed entirely
     
  13. bad03xtreme macrumors 6502a

    bad03xtreme

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    I'll take that old glass off your hands Apple... :D
     
  14. WestonHarvey1 macrumors 68020

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    They sure did it with characteristic Apple style, though.
     
  15. applefan289 macrumors 68000

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    You'll just have to pay $7,000,000.
     
  16. markcres macrumors 6502

    markcres

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    #16
    FFS, who really cares?
    There is Mac rumors..and there is Apple obsessive..it is just the fabric of a high street retail outlet for God's sake !!
     
  17. Consultant macrumors G5

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    When they make trucks that are wide enough? Perhaps they can move it like a giant house. Or just use balloons.
     
  18. Sixtafoua macrumors 6502

    Sixtafoua

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    #18
    They're spending $6 million to put in bigger panes?!?
    I don't get it.
     
  19. RafaelT macrumors 65816

    RafaelT

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    #19
    I'd hate to be the guy responsible for dropping a piece of that glass...
     
  20. JimmyDreams macrumors 6502

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    I read somewhere that Apple needed those 90 glass panels for their glossy monitors.....

    :rolleyes:
     
  21. Geckotek macrumors G3

    Geckotek

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    Or 1!!! :D
     
  22. mkjj macrumors 6502a

    mkjj

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    :apple: Just because then can!
     
  23. mkjj macrumors 6502a

    mkjj

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    There are stores, and then there are Apple Stores....

    (To quote M&S!)
     
  24. LucasLand macrumors 6502a

    LucasLand

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    Someone has money to burn. i guess this is what happens when you make tons of money off chinese workers
     
  25. randomrazr macrumors 65816

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    i thought it looked fine the first time around LOL
     

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