Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Rumored to Be Considering Launching an Ad Exchange

This suits Apple's business needs. Lol at the people who actually think they will be exempt from this.
 
I would rather see Apple focus its resources on things that benefit its customers.

This is a rumor, so I frankly hope it's not true. It would represent a defocusing from the job of making great products.
 
jh344 said:
I don't really see why people think this is dumb.

I work for a digital media agency myself (and yes it is a ********* industry, but it pays the bills). Users are going to be served ads no matter what platform we use, be that Android or iOS. None of us like it, but that's something we can't change.

I'd rather be served an ad that's relevant to my interests though than something completely random and unrelated to me...
Click to expand...

Because in the minds of the great flock of sheep that is a large portion of the human race, ads are bad. Why? Because that's what everyone says. Why do they say that? Because historically ads have been nothing but a nuisance. Targeted ads solve that problem, but it'll take a few entrepreneuring individuals to lead the flock to this new way of thinking about advertising. Come to think of it, most issues tend to be like this. Independent thought is not too common.
 
rmwebs said:
Given that iAd hasn't exactly been drawing in the Advertisers I'm with the other two. It'd need be something special, not just iOS limited. It'd have to be web-based, and we all know how poorly Apple runs web services.
Click to expand...


Right. And then Apple goes and hires someone from Adobe (of all places) to lead this change. The bozo explosion continues.

:apple:
 
There are already iAds, and nobody ever sees an iAd unless they choose to install an iAd-supported app. An iOS device out of the box has no iAds.

And user data usage/collection of any kind is optional on iOS anyway. Follow the money: Apple doesn't make their money collecting user data the way Google does.

If this rumor is even true, it is a fairly mundane and unsurprising evolution of iAds, having to do with how they are sold, and is a change ad-dependent free-app developers would probably be happy with. I don't see why users would need to even care. If anything, for the sake of privacy, they should be happy for anything that encourages ad-supported apps to use iAds instead of less reputable alternatives like Google.

But let's make it some big tempest all the same :) Be sure to throw in "copying" and "the new Microsoft" and "Tim Cook's fault" a few times :)
 
so are the people on here that bash Google for mining their personal info now gonna stop using Apple products as well?
 
This would be a disastrous decision by Apple. I'd have to strongly reconsider future iOS purchases if this happens.
 
Sounds like this could be more profitable for devs so I am all for it =). The way I see it is if an app is going to have ads anyways it might as well be targeted at their users. If a person is playing a rpg dungeon game they might not be interested in a stock market app but they would be interested in other dungeon type games.
 
jh344 said:
I don't really see why people think this is dumb.

I work for a digital media agency myself (and yes it is a ********* industry, but it pays the bills). Users are going to be served ads no matter what platform we use, be that Android or iOS. None of us like it, but that's something we can't change.

I'd rather be served an ad that's relevant to my interests though than something completely random and unrelated to me...
Click to expand...

Lots of (most?) people don't like adverts, and so are going to react negatively to any new advert-related rumours; almost regardless of what it is.

Personally, these targeted adverts have the potential to be more annoying and privacy invading. In the past, I've googled medical issues on my Mac; and later on medically-related Google adverts appeared on pages I was viewing while colleagues were viewing my screen, so it was obvious what I'd been searching for. I'm not TOO secretive about these things, but I'd still like to be the one making decisions of what I divulge, not Google, Apple or anyone else.
 
Switchback666 said:
:rolleyes: so the major player is the less reputable ?
Click to expand...

Correct. The fact that they are the largest Internet ad business is not automatically a good thing.

Google makes almost all their money by collecting user data and selling ads with it. Not disreputable in the sense of illegal, but in the sense of pushing privacy boundaries as far as they can, and of having a (justified) reputation that makes their ad system more intrusive than Apple's, and their business less focussed on our best interests.

If you're OK with that, then no problem :)

I prefer Apple's method of making money: the customer is ME, not advertisers, and it is ME they need to keep happy!
 
AppleMark said:
Tim cook said at D11 - “I don’t want copying. It’s a values thing. This is about values at the end of the day.”

I know it was in relation to Samsung, but you cannot have it both ways..., unless your Apple it seems.
Click to expand...

All companies attempt to have it both ways including Apple. Why would you believe what any of them say including Apple.

----------
sjinsjca said:
I would rather see Apple focus its resources on things that benefit its customers.
Click to expand...

Apple is just another company and will focus it's resources on whatever benefits it's shareholders.
 
Ben and Jerry's

get everybody on a cheap contract and then squeeze. wanna know why it is a jobless recovery? Apple, microsoft. Tim Cook is just another business school graduate working to get a lot of money into a few pockets, including his own. I think apple should have hired a ceo the way ben and jerry's did, a write in essay. Tim Cook is just another money sucking dick.
 
MacRumors said:
Earlier this week, Apple CEO Tim Cook said at D11 that advertising was not a central business for the company, but Apple wanted to help iOS developers make as much money as possible.
Click to expand...

Best way to do that? Stop taking so much (30%) right off the top. For a lot of the world's products, 30% is the entire profit margin or even a profitability goal. Apple takes theirs first and then all of the costs to the developer must come out of the 70% that's left.

Ad ideas are lovely but turning that 30% into 10% would be an immediate way to help the developers make a LOT more money, Apple would still make lots of money and it would seem more fitting (except for those who would argue Apple should get 99% if Apple were to spin a message that they deserved 99%- you know, the guys who would witness some hypothetical new Apple product kill a bunch of people and then argue that the world is too crowded anyway).
 
Plutonius said:
All companies attempt to have it both ways including Apple. Why would you believe what any of them say including Apple.
Click to expand...

It has nothing to do with what I believe...:rolleyes:

It is more what they expect us to believe (they believe), whilst doing something different to what they say they will do.

Tim Cook also talked about how he holds Apple to high standards. This type of practice is not representative of this ethos in my opinion and not in line with the premium business model Apple continues to promote.

Spamming me with Ads is not the way forwards, if Apple really think they are different from the others.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back