Advertisements are not a bad thing, in theory. In practice, its often a highly manipulative act that invades our lives with mostly meaningless junk. That said, I understand some otherwise decent organizations rely on the advertising model, and I accept advertisements in free apps, publications, etc. as a "minor evil".
But when it comes to collecting information about me, without any way for me to opt-out other than simply not viewing the content, I'm not okay with that. Having targeted meaningless junk is no better, and in fact, is quite worse than general advertisements. It's more manipulative and invasive to privacy.
So if this is what Apple is getting into, with no real opt-out (and collecting information on me and THEN asking what I want done with it is not truly an opt-out), I am greatly disappointed and saddened with Apple. This long-time customer is already getting tired of some of the other recent Apple trends. This would definitely be one of the "last straws" for me as a loyal customer.