Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Just a quick update. They already have "new" up for both 14" and 16" when customizing the order. I thought it was just the 14" originally. So it for sure is happening.
That's incorrect. I don't see the "new" tag on my end:
1673939957410.png


EDIT: nevermind, you have to actually go into the BTO page to see the "new" tag:

1673940015798.png
 
Wow...that is a bold claim.

I don't think so - there are so many legacy uses for Windows that enterprise are stuck with, that this may never happen. Especially because now, with the Apple-silicon era upon us, you can't run Windows on Macs anymore.

I agree, especially within the FSI vertical.

However, Apple already has a 25-30 % market share in Enterprise in the US. Have a look at their recent quarterly shipments versus the PC industry as a whole, it’s a bold claim but not impossible.
 
I agree, especially within the FSI vertical.

However, Apple already has a 25-30 % market share in Enterprise in the US. Have a look at their recent quarterly shipments versus the PC industry as a whole, it’s a bold claim but not impossible.
it is easy to go from a small % to a bigger %. Going from a bigger % to an even bigger % is much, much, much harder. It's almost similar to the logarithmic scale when you are in the higher % to grow your market share to be even bigger. Case in point: self driving technology - Waymo and its associates were confident that they would easily be able to solve the self driving problem by the 2030s. Now, as we all know, that dream is basically dead. Self driving technology is now advancing at a glacial pace because getting that level 4 benchmark is proving much more difficult than it was originally estimated.

Apple will be stuck with a similar issue with their Macs and market share. I don't think Apple's shareholders or even Apple's leadership want to grow Apple's Mac userbase and compete against Microsoft and their Windows counterparts. They are perfectly happy playing second fiddle and taking all of that profit at the same time.
 
I'm putting my bets on that. Makes sense since they did the M2 iPad Pro with a press release as well. It would not make sense to do an event as they've already gone over the M2 chip and no redesigns are incoming it seems. They would do the M2 Pro/Max in an event since that would be the first mention of it. (eg the M2 Air, with the unveiling of the M2)

I doubt they would release a new colour option for the iPhone now since they've done it in March/April for the last few years. Could be Watch bands.

Well, it's said that the performance improvements of M2 Pro/Max are modest compared to M1's, so it will be a bit weak for a Keynote. In the past they were not doing keynotes for basic specs upgrades, they normally arrive as a press releases. Also M2 Air was a total redesign, this is why it deserved a Keynote , not the fact of moving from M1 to M2.
 
  • Like
Reactions: manofthematch
Well, you can argue the same over the M2 MBA vs. the M1 14-inch MBP.

...but, as I said, 13-14" laptops probably outsell minis & studios several times over, so there's room for a bit more product overlap in that market.

The same can be said of the 13" M2 MacBook Air versus the 14" & 16" M1 Pro/Max MacBook Pro; yet both are for sale on Apple's website...

Apart from the sales volume issue, that's regular M2 vs. M1 Pro, and while, yes, the M2 may beat the M1 Pro on some single-core tasks, it has the same limitations as the old M1 when it comes to things like number of ports and multiple display support, plus the extra cores on the M1 Pro will likely still prevail on multi-threaded tasks (like video and graphics). I don't think a (regular) M2 Mac Mini would be an issue.

My point was about the suggestion of a M2 Pro Mini which could easily be all-round more powerful than the M1 Max Studio with faster cores plus more of them, the same number of ports and support for at least 3 displays.

However, I think the cannibalization argument is overblown. That $2000 Studio has 512 GiB storage and 32 GiB memory. The hypothetical $1499 M2 Pro Mac mini presumably has just 16 GiB memory; 24 is $1699, and 32, if they bother offering that at all, is $1899. At that point, you're already hat Studio-level prices anyway.
I think cannibalisation is more about base prices - I don't think it's that unusual for the fully BTO'd version of a model to be a poor deal vs. the next model up, and even with your math it's still cheaper. I'm speaking as someone who bought a M1 Max Studio but would probably have bought a M1 Pro Mini/Studio had one been available.
 
Highly doubtful the introduction of the very first Apple silicon Mac Pro is going to be reduced to a press release...
I'd have thought that any interesting by way of an ASi Mac Pro would have enough developer implications to warrant a WWDC pre-announcement, like (at least) the last two Mac Pros and iMac Pro. Unless, of course, it's a bit of an embarrassment - like "well, basically we're updating the Studio Ultra to M2 Ultra and calling it the Mac Pro". Lots of previous threads chewing over why making an Apple Silicon equivalent of the 2019 MP isn't so simple.

Honestly, I wouldn't rule out anything (including "total false alarm" or "iPhone Socks") at this point, although some of the most recent postings do have a feel of "we know it's the MBP and Mini but cant say so" about them.
 
...but, as I said, 13-14" laptops probably outsell minis & studios several times over, so there's room for a bit more product overlap in that market.

Yes, which is why I still don’t understand why Apple has two laptops and four desktops.


I think cannibalisation is more about base prices - I don't think it's that unusual for the fully BTO'd version of a model to be a poor deal vs. the next model up, and even with your math it's still cheaper. I'm speaking as someone who bought a M1 Max Studio but would probably have bought a M1 Pro Mini/Studio had one been available.

You’d have bought a machine with an M1 Pro but just 16 Gigs of RAM?

I find that surprising. The (hypothetical) base model seems silly to me, much like that of the 13- and 14-inch MBPs. If you actually have pro needs, surely the base config is too limiting.
 
Also, an M2 Pro Mini would have faster single-core CPU and GPU performance than the M1 Max Studio, which could be awkward until the Studio line gets a M2 bump.
The same can be said of the 13" M2 MacBook Air versus the 14" & 16" M1 Pro/Max MacBook Pro; yet both are for sale on Apple's website...
Apart from the sales volume issue, that's regular M2 vs. M1 Pro, and while, yes, the M2 may beat the M1 Pro on some single-core tasks, it has the same limitations as the old M1 when it comes to things like number of ports and multiple display support, plus the extra cores on the M1 Pro will likely still prevail on multi-threaded tasks (like video and graphics). I don't think a (regular) M2 Mac Mini would be an issue.

My point was about the suggestion of a M2 Pro Mini which could easily be all-round more powerful than the M1 Max Studio with faster cores plus more of them, the same number of ports and support for at least 3 displays.

Yet what I quoted was your comment about M2 Pro single-core performance versus M1 Max single-core performance; but sure, move the goal posts...

Yes, which is why I still don’t understand why Apple has two laptops and four desktops.

Apple laptops:
  • 13" MacBook Air - M1 & M2 variants
  • 13" MacBook Pro - M2
  • 14" MacBook Pro - M1 Pro & M1 Max variants
  • 16" MacBook Pro - M1 Pro & M1 Max variants
Four laptops, seven if you count the SoC variants...


Apple desktops:
  • Mac mini - Intel i5, Intel i7, & M1 variants
  • 24" iMac - M1
  • Mac Studio - M1 Max & M1 Ultra variants
  • Mac Pro - Intel Xeon
Four desktops, seven if you count the CPU & SoC variants...
 
  • Like
Reactions: anshuvorty
the B2B store is effectively closed for renewal ;-)

(Europe : ecommerce2.apple.com)
 

Attachments

  • Capture d’écran 2023-01-17 à 12.40.42.png
    Capture d’écran 2023-01-17 à 12.40.42.png
    232.8 KB · Views: 97
  • Like
Reactions: manofthematch
The Apple Store for Enterprise website is showing "Be right back." I notice that the main Apple Store is not showing this currently.

Screenshot 2023-01-17 at 7.01.13 AM.png
 
A7D7715E-CE26-4718-A126-F351B9CBCE8D.jpeg
Maybe new AirPods Max coming.... "New" sign is gone from apple store. It was showing earlier for AirPods Pro 2nd Gen and AirPods 3rd Gen
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.