Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
What the hell is this crap?

Remember when Apple was a great computer company? It's getting harder and harder to remember Apple's former greatness as the Tim Cook regime marches on.

Guess you forgot, so I'll remind you. It was Steve Jobs who dropped 'computers' from Apple's name. Reason he gave??? '... because we are more than computers....'
 
  • Like
Reactions: pianophile
Does anyone actually listen to this nonsense...? I understand why, from a strategic perspective, Apple felt the need to enter the streaming business. But if they really wanted it to succeed they should have done so with a much bigger 'bang' and made it close to free for the first few years to bankrupt their competitors.

Apple Music is doing just fine, a lot of people listen to Beats 1 and your strategy would lead to lawsuits. It's probably a good that Apple doesn't share your mindset. Anyway, I can't see a downside to having a visible recording booth. I walk by one every day on my way to work. It's pretty cool, and good publicity.

For the Mac Pro people: please keep your thoughts in an appropriate thread. If you're not posting about the article, why are you posting?
 
I could see this becoming a "hit" particularly when Apple starts saying "visit your local Apple store to see xx broadcast live" in certain locations.
 
Two years o_O were not talking about going to Mars, and lets face it the 2016 MBP is far from free of flaws, just exactly how much time does Apple need to get things right? As stated Apple needs to deliver bottom line...

Q-6

Who said two years anyways? All we've heard from was a blogger with "sources" which may or may not be reliable.
 
What the hell is this crap?

Remember when Apple was a great computer company? It's getting harder and harder to remember Apple's former greatness as the Tim Cook regime marches on.

And Google once was just a search engine!
Like all companies were making only one thing or 2 long time ago.
Time have changed since then, things have changed since then, not old school anymore. Deal with it.
 
People should just relax a little.

I prefer a company selling overpriced watch bands, headphones or have DJs playing at their stores over companies that harvest my personal data and try to trick me into buying goods I wasn't interested in in the first place.
 
  • Like
Reactions: ErikGrim
The reason Apple is still a company is because it's no longer just a computer company. I don't understand why there's a segment of folks who think companies should do one thing and one thing only.

Hey does anyone remember when Nintendo was a great playing cards company?
To support your argument; according to Apple, their Mac business would be a Fortune 100 company.
 
News Headline = "Apple does something completely unrelated to Mac Pro, but is great for their business none the less"

To be frank I am really tired of login in this forum and reading all time bunch of Mac crybabies who think Apple should only make Macs, and most of the times in articles totally unrelated to Mac. Mac is not anymore the main focus of Apple, the sooner you realize it, the better it is for you and all of us who love other stuff also.
 
As much as anything it might just be to save allocating office space somewhere else. Do they actually play it in stores now? In the U.K. I don't recall ever hearing it on (although I've not been in one yet this year).
 
To be frank I am really tired of login in this forum and reading all time bunch of Mac crybabies who think Apple should only make Macs, and most of the times in articles totally unrelated to Mac. Mac is not anymore the main focus of Apple, the sooner you realize it, the better it is for you and all of us who love other stuff also.
Not sure if that was aimed at me or not? If so, think you missed the point of my post haha
 
Sell off all CPU to a dedicated company
Then go make fuss with Ebro Garden, Iovine, Dré and other Dick's Different
 
  • Like
Reactions: Bug-Creator
What's the relation in this article between a Mac Pro and Beats 1 in New York City?

Apple's core business used to be computers. Now they can't even get a notebook right..... it's all hip and cool crap centred around Music and fashion.....some of us still think of apple as a computer company, hence the cynicism levels are rising.... especially given we might not see a new Mac Pro for another few years...
[doublepost=1491818035][/doublepost]
Such companies do this from "scratch" Apple is simply buying time, in the hope to retain the professional audience, more importantly for Apple the follow though from the general consumer. Apple needs to stop talking and delver nothing more, nothing less; no more Pipelines, no more amazing products coming, DELIVER plain and simple.

I don't want to see another Keynote compromising of empty consumer based products, I want action, I want professional solutions, I want new product available the day of release. I am sick and tired of Tim Cook's Apple. Frankly too late, we have switched platforms, nor do we have any great issue, Apple's loss, competitors gain...

Q-6

How true eh, TC just talks crap, he has become a politician through and through. For him great products are watch bands , dongles etc....Cause he only cares about profit margins.
 
  • Like
Reactions: Queen6
Thank god we'll have a Beats 1 broadcasting booth at least a year before a new Mac Pro. Apple sure has their priorities straight.

Yeah - because its not like its two completely different things.

They actually have Mac engineers doing the building work in the Apple store.

What a complete waste of their engineering expertise.
 
So will the DJs be doing custom mixes with their Touch Bar? Ha. Ha. Truly, I liked Apple when it was cool because of its products not its gimmicks like a live in-house DJ. It just seems Apple is losing its way.
Do you really believe Apple would be better off forgetting about their services business?

Let go of the App Store and the iTunes Store? Drop Apple Pay? Forget about trying to establish a healthy market share in these profit generating sidelines so they can focus on the Mac Pro for the 0.001% of their customers who need it?

Or might it just be possible that they can do both?
 
  • Like
Reactions: pianophile
If true it will draw some more people to their store no matter if people know about Beats 1 or not.

I try visiting Apple Stores when I travel because there is none where I live. It's not that I need to visit or must buy something but girls go to Victoria's Secret when they visit London or New York because its not available here.

If there is a radio booth there it could be artists there for interviews, radio game shows, interviews with people from the street when they have a new product release and so on. It all adds up to brand recognition and exposure. It's not like average Joe finds out about Beats 1 when he sees the radio booth and feels the urge to sign up for Apple Music.
 
  • Like
Reactions: 5105973
Does anyone actually listen to this nonsense...? I understand why, from a strategic perspective, Apple felt the need to enter the streaming business. But if they really wanted it to succeed they should have done so with a much bigger 'bang' and made it close to free for the first few years to bankrupt their competitors.

Are you referring to the entire music output of Beats 1 as 'nonsense'?

And keeping a straight face while you say it?
 
  • Like
Reactions: ErikGrim and bobob
So when did Apple first realise they needed a new MacPro? Last week?

This idea that the two things are somehow connected is kinda nonsense.
 
"Can you fix my iPhone? I dropped it in the sink and now it won't turn on"

"Ma'am, this is a radio station."

"What, I thought this was an Apple Store?"

"The Apple Store is over there. we make hits and drop beats over here"
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.