It is literally the most durable iPhone yet 😂
I swear people take the most baseless and incorrect internet ideas and just run with them.
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Apple Said to Cut iPhone Air Production Amid Underwhelming Sales
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I swear people take the most baseless and incorrect internet ideas and just run with them.
Not necessarily. Samsung Fold Z sales performance is really good based on multiple sources at this point. Apple cutting the Air production is inline with recent Samsung thinnest phone production due to abysmal sales. The iphone fold sales will be about the same as or exceed of Samsung fold phone sales, if both company phone type sales move the same direction. The folding phone interest cannot be underestimated. It is hidden.
As it should be!
As a multiple iPad mini and now iPhone Air owner, there is no worldview where a $2000+ foldable device cannibalizes a $500 device. I suppose there are a few people who might cross-shop the two. The price delta alone makes it a tough sell.
Why not try it, and return if you don't like it? My worries about this dissipated immediately once I started using the Air. That doesn't mean I wouldn't appreciate more lenses, but it does mean that I like the tradeoff.
Because they didnt cut the production run of every model, just the air, they boosted production of everything else. That info is like all of 4 sentences into the MR post we’re all replying to, did you by any chance kneejerk reply without reading beyond the headline?
Exactly -- it doesn't have the battery life of the current pro models, but it's markedly better than what I had before. That to me is a huge win, given that I hated carrying the giant bricks Apple otherwise makes.
Take a look at an iPhone Air picture (or go see one in store), enjoy the look, then take a deep breath and think -- there's no more clear sign of Apple having got lost in product development. They have piled up armies of product managers and marketers who crawl over each other to see who can come up with something absurdly unique.
Seriously, take a walk and think -- they've deployed billions of dollars on shaving off 2.35 mm from -some parts of the phone- and with performance tradeoffs. Any kind of practical thickness calculation, which is stupid to begin with in this day and age, would need to include the camera bump. The Air (and before that Plus and Mini) will have the lowest sales in the iPhone 17 series, but more importantly most of its buyers (there're always exceptions) would have bought another model if it didn't exist.
Apple could have attacked (not dabbled with) so many serious and meaningful problems in our modern life - human cognition and AI, our physical health and longevity, our broken healthcare system, everyday driving, robotics, quantum computing ... it is getting easier to say Apple will not be relevant to our future.
If this company has any interest in staying relevant it should replace the rich entitled senior leadership with young ambitious people. Keep a solid but simple line of products in each category. Installment options have reduced the price sensitivity. Get rid of 80% of product managers, they're the cancer to every big organization, overgrowing and wasting the organization’s time and money. Put half of the R&D on significant problems that matter. Recognize when progress has become expensively slow and incremental. You can’t milk a touchscreen forever.
Seriously, take a walk and think -- they've deployed billions of dollars on shaving off 2.35 mm from -some parts of the phone- and with performance tradeoffs. Any kind of practical thickness calculation, which is stupid to begin with in this day and age, would need to include the camera bump. The Air (and before that Plus and Mini) will have the lowest sales in the iPhone 17 series, but more importantly most of its buyers (there're always exceptions) would have bought another model if it didn't exist.
Apple could have attacked (not dabbled with) so many serious and meaningful problems in our modern life - human cognition and AI, our physical health and longevity, our broken healthcare system, everyday driving, robotics, quantum computing ... it is getting easier to say Apple will not be relevant to our future.
If this company has any interest in staying relevant it should replace the rich entitled senior leadership with young ambitious people. Keep a solid but simple line of products in each category. Installment options have reduced the price sensitivity. Get rid of 80% of product managers, they're the cancer to every big organization, overgrowing and wasting the organization’s time and money. Put half of the R&D on significant problems that matter. Recognize when progress has become expensively slow and incremental. You can’t milk a touchscreen forever.
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Ya, I mean the battery is zero problem. My phone is at 50% at the end of the day, every day.
Second report from South China Morning Post (Hong Kong) dated 13 hours ago:
Apple’s iPhone Air sold out within minutes of its launch in China on Friday, underscoring the device’s popularity among Chinese consumers despite competition from Android devices.
The strong sales followed CEO Tim Cook’s visit this week to promote the product in the world’s largest smartphone market amid ongoing geopolitical tensions between China and the U.S. As chairman of an advisory body at Tsinghua University’s management school, Cook also met Vice-Premier He Lifeng on Thursday.
Pre-sales for the iPhone Air, which supports only e-SIM and received regulatory approval to launch in China just recently, began at 9am local time on Friday — more than a month later than most of the world.
Minutes after bookings opened, the model was sold out at all bricks-and-mortar stores in Beijing and Shanghai, as well as cities like Tianjin, according to Apple’s web site. Online shipments were delayed by one to two weeks.
Apple’s iPhone Air sold out within minutes of its launch in China on Friday, underscoring the device’s popularity among Chinese consumers despite competition from Android devices.
The strong sales followed CEO Tim Cook’s visit this week to promote the product in the world’s largest smartphone market amid ongoing geopolitical tensions between China and the U.S. As chairman of an advisory body at Tsinghua University’s management school, Cook also met Vice-Premier He Lifeng on Thursday.
Pre-sales for the iPhone Air, which supports only e-SIM and received regulatory approval to launch in China just recently, began at 9am local time on Friday — more than a month later than most of the world.
Minutes after bookings opened, the model was sold out at all bricks-and-mortar stores in Beijing and Shanghai, as well as cities like Tianjin, according to Apple’s web site. Online shipments were delayed by one to two weeks.
I would have paid twice as much for the Air. Seriously. I like it that much.
There’s also the fact that - for many - the new version of a device has to be bigger, better, more powerful than the previous one.
It seems like a serious amount of people bail out automatically when a new device tends to be more different than the usual harder/better/faster/stronger.
Yep, exactly. I'm only charging mine to 80% and I have yet to run out of battery by the end of the day. I'll still probably pick up the MagSafe battery at some point, but I certainly don't need it.
They will. Samsung fold phone great success evidences good amount of interest on fold phone. Apple knows it. Apple delays is to ensure they produces higher quality fold phone than Samsung fold phone. Samsung fold phone still needs improvement such as battery life and crease appearance on the hinge to make it perfect. I have confidence Apple fold phone will be much much better than Samsung produces. I am so looking forward to the ultimate iPhone mini iPad hybrid fold phone, my dream perfect iPhone.
Those features are not “important” to people who rarely use them. The amazingly thin form factor, however, is an arguably much more important feature, as it is one you’ll notice literally every single time you pick up your phone. To many people, that alone outweighs the super rare occasion (if ever) they might need a 40x zoom camera. And in those cases, carrying around a big heavy brick is not ideal for the 1% of the time they might need a feature, when 99% of the time they’re just using it for normal daily tasks.
Battery life is a moot point, as it’s the same as the 16 Pro. Did we see the entire internet crying about that battery life last year? (No, no we did not.)
Do you also complain about the MacBook Air existing, when people could just buy the bigger, heavier MacBook Pro with better specs? I never see anyone adamantly crying about that one either.
The lesson here is that the internet hivemind is a dangerous bandwagon for business because people don’t think for themselves, and instead just cling to what others think. People just need to buy what they like.
It’s not vastly inferior the differences are miniscule.
Design wise the pro is vastly inferior thought.
Perhaps the reason the Air, Plus and Mini have all failed to catch on is because from an ergonomic point of view, the regular model just hits the sweet spot? The Air might be thin but I would still find it difficult to hold and use with one hand.
Now I know what you’re thinking: what’s about the Max? I would argue that the primary reasons people buy the Max model are its superior battery life and larger composition area to photos and video. The screen, as something for general web/social use isn’t a selling point. Nobody is buying it just for its big screen; it just happens to be sat on the biggest battery.
It’s the same on Android: The S25 Ultra sells because it’s has the best cameras, the biggest battery and the stylus. It would sell just as well if these features were all on a smaller device somehow but you know, physics. The big-ass screen isn’t the main selling point.
Now I know what you’re thinking: what’s about the Max? I would argue that the primary reasons people buy the Max model are its superior battery life and larger composition area to photos and video. The screen, as something for general web/social use isn’t a selling point. Nobody is buying it just for its big screen; it just happens to be sat on the biggest battery.
It’s the same on Android: The S25 Ultra sells because it’s has the best cameras, the biggest battery and the stylus. It would sell just as well if these features were all on a smaller device somehow but you know, physics. The big-ass screen isn’t the main selling point.
Perhaps they can go back to making an iPhone mini 18, which is also super light and thin, but with dual cameras.
I've upgraded my iPhone every year, always going with the biggest model.
I returned my 17 Pro Max for an Air and I never want to go back to holding a brick.
Hopefully the Air still sees an upgrade next year, otherwise it may be the first year I actually don't upgrade. Unless we see something new, such as a foldable, but I'm not sure how interested I am in that.
I returned my 17 Pro Max for an Air and I never want to go back to holding a brick.
Hopefully the Air still sees an upgrade next year, otherwise it may be the first year I actually don't upgrade. Unless we see something new, such as a foldable, but I'm not sure how interested I am in that.
It could have been lighter, though. The iPhone 12 was lighter than the Air is, and the 16e is roughly the same.
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Phones are already very thin. Who want a 1mm thinner phone with a smaller battery? Plus once you put a case on its literally the same thickness as any other phone lol
This is just so gimmicky.
This is just so gimmicky.