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The Air was supposed to appeal to people who are passionate enough about phones to spend $200 extra on this new design, but somehow casual enough in their phone use that the camera and battery compromises would be ok.

I never understood why Apple, or anyone else, thought that would be a huge market segment.

A plus version of the base iPhone 17 (6.9" display, small bezels, all the same screen tech as the pros, but probably significantly lighter than the 17 Pro Max and offered in better colors and cheaper) would have been a brilliant phone. But instead of that we got the Air. I'm a little glad that the Air is flopping.
 
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Still rocking a 15 Pro Max here, but this is interesting - Of all the 2026 iPhones, the Air is the only one I'm interested in.

I suppose what's stopping me is the camera system. If they could get the Pro cameras into the Air, then I'd be all over that.
You don't sound too interested then. lol
 
People like me want a small phone. It can be thick, it just needs to be small like the mini. Nobody wants a “thin” phone that is still big. Apple really is clueless. Still rocking my 12 mini - and it very well could be my last iPhone. I really just want an ipod touch that can make phone calls. I don’t want this device to monopolize my life.
 
iPhone 16 Pro/Pro Max is a better phone. This generation may have better cameras, but I really like the iPhone Air. If they had a 17 Pro Max in black, instant buy.
 
Lots of people have and love the Air. Even more people, myself included, bought it and really enjoyed it, but couldn't get over some of the compromises, like camera shortcomings and single speaker, and returned it for another model. If they threw on the same main sensor and ultrawide in the Pro and a second speaker into an Air 2 with the same thin and light form factor, I could see people like the latter making the jump and sticking with it. Especially if they roll with new higher density battery tech and continue making strides in power efficiency.
 
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Nobody asked got a thinner phone with terrible battery life.
Is it really terrible? Honest question, haven’t seen reviews.

Battery life really isn’t an issue for me. I have a wireless charger at my desk where I spend most of my day. We have wireless charging in the car. When I take my family out I try not to spend much time on my phone anyway. Otherwise, what’s the point of going out?
 
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Is it really terrible? Honest question, haven’t seen reviews.

Battery life really isn’t an issue for me. I have a wireless charger at my desk where I spend most of my day. We have wireless charging in the car. When I take my family out I try not to spend much time on my phone anyway. Otherwise, what’s the point of going out?
It’s not.

It’s just not as good as the 17 Pro phones. Which apparently equates to “terrible”.
 
Every year, Apple cuts the production run of every iPhone model once the product is released and the initial sales rush is over. Apple's heaviest production run is prior to release to meet the initial demand and then they reduce it to meet the (lower) sustained sales volume over the rest of the year until they ramp up again for the next model in the Summer.

This has been the way for like a decade. Why the media keep acting like it is unique every year is beyond me.
The article says: "Apple plans to reduce production by one million units this year". These are annual plans. They have nothing to do with the dynamic you referenced.
 
Been a Pro user since Pro models existed, and the Air was sooo tempting, holding it feels like the future. If it had a telephoto lens, I would have gotten the Air right away.
 
I said it in the S26 Edge comments, and I’ll say it here…
Give me something the size of an iPhone 5 with an edge to edge display.
I want to barely feel my phone in my pocket again.
1 camera is literally fine.
Let’s stop all this nonsense.
 
I want to buy a future iPhone Air - but not this one.

It needs:
new battery tech for more oomph.
two cameras and two speakers.
And it needs to be $100 cheaper.

The original MacBook Air did not do at all well. Expensive and underpowered. But look at it now.
 
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I like the mini too, and I have one, but it didn't sell well.
Here's the thing nobody talks about anymore, though. The conditions it launched in weren't ideal to make a fair assessment of how it would sell today. A smaller, more mobile device is great when out-and-about.

But the mini launched in 2020. Many people were either laid off or working from home, and in general, not traveling. A large Pro/Pro Max phone that doesn't fit easily in pockets is more palatable for use around the house, and a lot of people likely made their purchase decision in 2020 with a device in mind that fit the needs of the moment. In addition, the mini was poorly promoted, it definitely came with other compromises (missing the telephoto lens, ProMotion, and of course the smaller battery), and even the name is quite diminutive. And don't forget that it launched just a few months after the second-generation 4.7" SE, robbing it of potential sales for those who would have preferred a smaller device with fewer compromises. But that aside, I think there's a growing large phone fatigue as phones have continued to get bigger and heavier since then. Just look at the 17 models going back to aluminum and gaining back much of the weight that was shed when Apple dropped stainless steel for titanium.

I'm not going to pretend that it'd break any kind of sales records if it were reintroduced today. But the mini came at a bad time there was a clear misunderstanding between the folks who wanted a less expensive iPhone and were disappointed that the mini was a full blown base model iPhone at a base model iPhone price instead of it being another SE, and people who wanted a smaller Pro model and had to choose whether to accept the hardware compromises of a base model iPhone to get the reasonable size and weight.

I think the low-budget market is adequately addressed by the SE/16e and those who wanted the mini to be another SE were misguided. But the larger market for iPhones skews heavily toward the Pro models. Yet, Apple continues to ignore the Pro market for anyone who appreciates the Pro camera system, and until this year, the ProMotion display; but doesn't want to lug around a 200g brick that sticks out of most jeans pockets and is uncomfortable to hold for more than a few minutes without a Popsocket or some other contraption.

I get that there's only so much space for the hardware in a smaller form-factor. However, it would be completely reasonable to put the 17 Pro hardware in a 5.8" body, even if you lose a little battery capacity, and make a Pro model that's more comfortable to hold and carry. Similar to the 11 Pro, which was the smallest of the iPhone 11 models. But Apple refuses to make an iPhone below 6.1" now, so we'll never know how it'd sell under non-pandemic circumstances.
 
I said it in the S26 Edge comments, and I’ll say it here…
Give me something the size of an iPhone 5 with an edge to edge display.
I want to barely feel my phone in my pocket again.
1 camera is literally fine.
Let’s stop all this nonsense.
Size in the pocket is definitely a thing. Made me realise I never want a Pro - or anything sized like it - again.

I honestly cannot imagine what kind of trousers you have to wear to comfortable put a Pro Max phone away.
 
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