IMO, this whole "North Korean hacking" of Sony is one of the most brilliant third party promotions of a suck movie to get back investment capital.
If it ever comes down that Sony was an Accessory Before or After the Fact of this alleged hack, some say that this could be a Treason or International Fraud crime. Inquiring minds want to know.
Apple dodging this hot potato is a good move. At least they don't stream Barbarella.
I seriously doubt that a publicity stunt on this level would be legal. Once you start getting the FEDs involved you are going to have a problem if it turns out to be BS.