Yeah he's trolling hard. In the UK flaunting wealth is frowned upon, even borderline offensive. Trying to look wealthy is something that low income workers with inferiority complexes do and it makes you look like a ****.
Linking well to those reports that Apple consumers had less money than users of other OS's i guess.. Assuming they were indeed legit when posted.
Regardless, Apple has "cool". However, "cool" isnt something that typically last forever, and pressure to keep blasting everything away is ever increasing. If (more, when) Apple loses its cool* i wouldnt be surprised if we saw the same kind of flock-mentality behavior geared towards a different company - whos products become the "must have of the time". "Cool" is a very powerful thing to have.
* ironically the mere fact that "everyone has an iphone", can be what makes the iphone lose its cool. this explains why to remain "cool" you need to seriously outperform yourself and everyone else. Fragile mojo cool is!
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