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I am surprised to see this but good on Apple, I know it must of been a bit bitter for them to have to cough this information up but it shows the Pro customers very valid complaints were heard which is a good thing and I'm sure next years case will be a good upgrade.

Glad they explained pro sales are less than 1% that really surprised me, surprised they are entering the display business but hey, the more updates the merrier.

I will now stop making VALID complaints about the Mac pro
 
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I don't know why but I feel this will end up being a new Mac mini with a yearly subscription to iCloud remote server solution.
 
I think a tower is extremely unlikely. The quotes is interesting in that they were banking on multi-GPU and instead it's single über GPU but the latter is the reality. .

Someone should inform the people at the cgsociety, who are really disappointed at Apple's opinion that single GPU is the "reality".
 
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You'd have to price the base model below $999 to be "worth" what it's actual value is. It's been an overpriced un-upgradeable POS from Day 1. It's now using Thunderbolt II in a Thunderbolt III era. Some "flagship". Just do the world a favor Apple and DELETE this model and pretend it never happened. It's a JOKE and it KILLED what little was left of the "PRO" market (save perhaps some Logic Pro users as Logic is the only "PRO" product Apple has left).
 
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When you book a two week vacation to Ibiza and don't even look at your pipeline then BOOM two weeks in and your pipeline finally pumps into action!

Sadly I've spent the past 3 weeks evaluating a iMac 27" mirror or a hackintosh as a second (not so important) Mac for home. I may go the hackintosh and come back for gen 2 of this modular thing they are going on about - probably when everyone wants 8k HDR 360 vr video

Modular = sound s like they might kill the mini and offer it as a pro mini

All I really want is a built in pcie raid with 1-2 ghraphuvs, not rocket science

Maybe theve been waiting 3 years to remove the encrusted johnny I've tissues from their faces

See apple, that's what you get for being pretentious bell ends - shave ya beard and give use proper computing
 
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I guess this is confirmation to doubters.

Confirmation that we've finally made enough noise that Apple decided they'd better do & say something. Which is an accomplishment, for sure. Now, we'll see if they *actually* do anything meaningful.... especially on the OS front (which, IMO, is where the biggest problems are).
 
maybe sometime not this year... great friggin timemap

Gotta love that. "not this year". Utterly and outstandingly vague. I'm amazed at the Apple pundits talking about the good news.

This isn't news. It's a tease.

And they fed it to us through Mac evangelists, who are happy to get the traffic and not ask any hard questions.
 
I am surprised to see this but good on Apple, I know it must of been a bit bitter for them to have to cough this information up but it shows the Pro customers very valid complaints were heard which is a good thing and I'm sure next years case will be a good upgrade.

Glad they explained pro sales are less than 1% that really surprised me, surprised they are entering the display business but hey, the more updates the merrier.

I will now stop making VALID complaints about the Mac pro

The reason the Mac Pro is such a small percentage of their sales, is because they failed to produce a Mac Pro that met their customers needs.

They know that.

People stopped buying the Mac Pro when it wasn't meeting their needs. Thus, it's sales fell and it became a minuscule percentage of their sales volume.

The question is: once they get an updated machine out there, will it be enough to bring back the customers that they've lost.

Their announcement is to try and prevent more customers from abandoning ship, and to try and get them to hold out until the replacement Mac Pro is available.

Apple knows that they might have lost it forever. But they're hoping to possibly salvage what is left of their market and rebuild. Only time will tell if this announcement will be enough to prevent further market loss, and if the replacement Mac Pro will be strong enough to bring anyone back.

It's Apple's game to lose at this point.
 
Confirmation that we've finally made enough noise that Apple decided they'd better do & say something. Which is an accomplishment, for sure. Now, we'll see if they *actually* do anything meaningful.... especially on the OS front (which, IMO, is where the biggest problems are).
Confirmation that what i've been saying is in fact true as, in an unusual move, Apple confirmed it themselves. They haven't just decided that they are going to do something - they never gave up on the Mac Pro. As i've been saying for a very long time, they have been working on a new model and prototyping many different designs (for over a year). While the outcry from users/Mac fans heavily impacted it, the decisions regarding a redesign were made around 18+ months ago, but the fact they chose to say something now is strange although if they were going to update the configs, they had no choice but to basically say "don't get annoyed, this isn't the only update for the Mac Pro". This stops users from switching and reaffirms their commitment to professionals.
 
Confirmation that we've finally made enough noise that Apple decided they'd better do & say something. Which is an accomplishment, for sure. Now, we'll see if they *actually* do anything meaningful.... especially on the OS front (which, IMO, is where the biggest problems are).
vote with your dollar. lack of sales speaks louder than complaining on a forum. right?
 
Now Apple this is courage. You like to be very secretive. This must have been hard to swallow. Telling your users (and competitors) about future plans.

Yeah, this is really refreshing and the opposite of the arrogant language we've heard from Phil of late. Listening to the needs of your target audience should be one of the main factors when designing products. Hopefully they do more of this.
 
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Yeah I was just joking :), although I genuinely didn't expect them to lower upgrade prices and improve the specs of the preconfigured models.
A Mac Pro upgrade was obviously always planned, with a complete redesign being planned later on. They have been testing redesigned models for quite a while (around 18 months), both of the trash can design and new designs. The decisions were made at a time where the outcry wasn't as bad, however I do agree that it played a role in their approach, especially this announcement.

But it wasn't that Apple didn't care before, they did. Although naturally there was no immediate rush to release a new model as there would be with an iPhone, so i think they should have been doing what Jobs would have done in that sense and also when finalising the 2013 Mac Pro design (realising the future limitations). Because while Steve Jobs played a role in that, I'm sure there were other designs similar to the one we will see with the next generation Mac Pro.

Yes exactly :) They did care before but it just simply wasn't enough. I am certain that the employees, culture etc. at Apple cared a lot but Tim Cook redirected time and energy into making thinner MacBooks for the 'Kardashian Consumer'. The PRO user provides the initial word of mouth, amplifies the halo effect and validates the prestige of products and they hold the most important stamp of approval in all of tech.. too bad Timmy took too long to realize this. Remember when the iPod was Apples biggest money maker? Steve refused to neglect the Mac and the Pros, all the while still giving proper attention to new products such as the greatest phone and tablets ever made.
 
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The reason the Mac Pro is such a small percentage of their sales, is because they failed to produce a Mac Pro that met their customers needs.

It's always going to be a tiny percentage. Yes, I'm sure there was some shift from Mac Pro to iMac or even away from the platform, but even if they made the best thing possible, it's going to be small. Pro users are a small percentage of the big pie, even if every one of they bought one.

What I'm not sure Apple is thinking about (or they'd have been on this more quickly), is the overall impact to the eco-system of not properly serving this audience. I'm not sure if they finally get that, or they are just doing damage control.

The question is: once they get an updated machine out there, will it be enough to bring back the customers that they've lost.

The customers they lost... like to Windows, etc.? I doubt it. If I make the move, I won't be coming back. And, at that point, it won't be about who's product is best, but about Apple's betrayal of my 30 years of loyalty and going to bat for them when almost no one else would. Changing platforms is a pretty big deal and undertaking. If Apple won't take the pro community seriously, there's no reason to invest in them.

Their announcement is to try and prevent more customers from abandoning ship, and to try and get them to hold out until the replacement Mac Pro is available.

Yes and no. It is an attempt to stop the exodus. However, the problem is a lot bigger than the lack of a new Mac Pro.

Apple knows that they might have lost it forever. But they're hoping to possibly salvage what is left of their market and rebuild.

Possibly. I'm not sure they even have a big-picture anymore. It seems to be mostly about pie-charts and profits, IMO.

They haven't just decided that they are going to do something - they never gave up on the Mac Pro. As i've been saying for a very long time, they have been working on a new model and prototyping many different designs (for over a year).

Then, I'd guess they'd have a better time-frame. I'm not sure I'm believing that. I question not only if they'd given up on the Mac Pro, but the Mac period. We'll see. It's positive to see them doing *something* but the question is if it will be enough. As I mentioned above, this is about a lot more than a new Mac Pro.

vote with your dollar. lack of sales speaks louder than complaining on a forum. right?

The problem is, that without abandoning the whole platform, it's hard not to buy their ill-planned products. If you're going to stay in the eco-system, you have to buy something. (i.e.: how many pro customers *would* have bought a Mac Pro, but instead are making due with iMacs and less-than-pro laptops?)

So the trash can Mac Pro was the solution to a problem that didn't exist? It was designed like it was just for the sake of design?

It was a solution to some problems, just not the right ones. :) Having a fairly powerful but silent machine would be great for some. For others, the lack of GPU is a huge problem. It was also ahead of it's time, as at some point down the road, external GPUs will become much more common (I hope... and hope Apple makes it easier).
 
Shame on you Apple when I can simply buy this beautiful masterpiece and be satisfied....
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You'd have to price the base model below $999 to be "worth" what it's actual value is. It's been an overpriced un-upgradeable POS from Day 1. It's now using Thunderbolt II in a Thunderbolt III era. Some "flagship". Just do the world a favor Apple and DELETE this model and pretend it never happened. It's a JOKE and it KILLED what little was left of the "PRO" market (save perhaps some Logic Pro users as Logic is the only "PRO" product Apple has left).

It's about where the Mac mini should be, maybe minus a few of the pro components.

But, if the price gets low enough, I'd love one. It just isn't really worth the price, as you said... unless you really need it.

external GPUs would work if someone designed PCIe cables to form a modular approach

Huh? Go here... read some eGPU articles!
http://barefeats.com
 
The last time something like this happened was... well, come to think about it, when the classic Mac Pro tower hadn't been significantly updated for years and they pre-announced the nMP cylinder to reassure pro users....

Basically, they're getting worried about the rumors that they've abandoned the pro market. Maybe a pro software house has been wavering on Mac support, or a big pro customer has been complaining. Perhaps the new Mac Pro was supposed to be available sooner, but has hit delays and they don't think customers will wait.

Yeah, I remember that. I am wondering is this a good strategy for all lineup?
They used to pre-announce Airpods, Apple Watch before it is ready to be shipped. I don't like this strategy because the hip will faded along the time.
 
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