More innovative?
You mean copying more "old features" from android and windows phone?
IPhone is not innovative, they takes other company's ideas and reproduce them as "their own"/industry first's. Then they sell it to the community with sponsored reviews and murdering commercials.
Apple is swimming in cash and can afford to go all in on sell-speech since the margin on their phones is insane. And as long as there is an easy to fool fan boys audience, prices will continue to climb and apple will defend it by saying things like "iphone x is actually not expensive, if you divide it on average life time, carrier subsidies, and that you have your life in the phone..blablabla. Then we have apple centers, where kids learn to program (Apple) apps. Really smart to teach kids which brand to choose as grown ups. Commercial for kids-definitely. Still legal..yes..incredibly enough.
This year a brand that I have favored before due to extreme build quality, innovation and the largest patent portfolio in mobile in the world is back. I will definitely give them a go since I can currently get two flag ship devices for the price of one iPhone x here in Europe.
On top of that I get the freedom of android..supreme apps for free from github, no more iTunes, I can copy paste files as I wish between pc and phone WITHOUT proprietary drivers, rapid updates to Oreo due to a very pure kernel, extremely safe os, all settings for each app directly in the app (no need to open settings "app" and navigate to settings for that app as on iPhone) and so on.
if you dont know which brand I am talking about, you are probably to young or stuck in the claws of apple. Sorry in that case.
First iPhone was not really the same, it was a mix of features from other phone makers. The innovation there, was more the mix of the copies from other phone makers. There is a goos expkaining image on the subject (or was) but it is very hard to find nowadays, that describes where each part of original iPhone came from which competitor. Things like screen, single front button (idiotic to copy that though), rounded shape, multi touch, metal chassis, full glass front and so on.
Needless to say I have an iphone 7+ and have had window phone, android, symbian, good old handhelds and so on...I know now which os is the best and it is not IOS, thus I am leaving it.