It is too soon.
I think it will open this fall, I guess their target is December, the best months of the year for shopping
That's a picture taken less than a month ago
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Apple Says New Piazza Liberty Store in Milan, Italy With Waterfall Entrance is Coming Soon
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It is too soon.
I think it will open this fall, I guess their target is December, the best months of the year for shopping
That's a picture taken less than a month ago
Could someone at MacRumors please correct the name?
It is Piazza del Liberty, not Piazza Liberty.
Thanks!
I'm not saying this is a bad thing or an example of Apple being Evil, just putting this into perspective. Given a choice between ugly or beautiful retail buildings, most would choose the latter. But let's not go overboard with the deification of Apple here. I was mostly giving vent to my triggering of overly pretentious art appreciation. That's my issue that I need to work on
At a glance I was reading: New Apple with pizza delivery store in Italy. Nice!!!
I'm going to suggest that the fountain entry might be a part of the entry into The Steve Jobs Theatre (and why the windows are covered at present.)
I took a quick glance at Apple's announcement page for this store. Noticed a device in one of the images that I didn't recognize. Anyone know what it might be?
Speaking of transitions taking time...
Have there been any public-facing docs indicating their store transformation cadence?
Curious if/when I could expect my local Apple Stores to get updated.
I find the Apple Stores interior cold and clinical. They need to make it more homely if they want people to hang out there. Also, a few local touches in each store would be nice so they don't all look identical inside.
Pretty. Maybe the waterfall can wash off the dust from Apple's entire product portfolio.
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Have you seen the one in Berlin? It's about as warm and inviting as the alien ship chamber from Arrival.
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Have you seen the one in Berlin? It's about as warm and inviting as the alien ship chamber from Arrival.
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Cold and clinical? You make it sound like an examination room. I don't know what Apple Stores you visit, but none of the one's I have been to (30 Plus) resemble anything like your description.
Each store has its own unique decor and art form. I think modern appeal has a different take on its own theme. Its a technology related theme when you visit an Apple Store, "Homely" is not what Apple is aiming for at all.
By the way, while a lot of cities or smaller towns in Italy proudly present their "Piazza Libertà" (FREEDOM, with capital letters, not much a light concept given our past history) this Piazza Liberty name in Milano is clearly referenced to the surroundings and obviously related to a particular time in history. Not even a giant like nowadays' Apple could afford to ignore this premises and therefore this project took a long time before coming to life
Architecture can be art but it's also marketing. It always has been. The Great Pyramids, The Colosseum, the great churches and all of the arches and gates in Europe, so on and so forth. All were intended as a show of power. So sure, this is Apple marketing, just like the Egyptians and Romans and all our other ancestors did. Would you prefer a card board box with cutouts for Styrofoam windows?
Funny!
we are talking about the country with the longest world heritage list,
http://whc.unesco.org/en/list/
and you think the only reason to visit Italy is because they opened an
Apple store like many anywhere?
I hope it was a joke!
Each store has their own unique decor? I don't think so, the stores I've been to all look identical inside and the furntiure looks like it all came from Ikea.
I do find them cold and clinical. Those wood block seats are uncomfortable, the staff all look bored, it's always too hot and usually overcrowed with kids checking their facebook. Certainly not somewhere I would want to "hang-out" as their Retail VP has suggested.
Maybe they could hold the training sessions after the store has closed to the general public, say from 8-10pm.
Again, every store I visited all have their own spin or style. You use the word "Homely" in your previous post, what were you expecting, to have look like your living room with a couch for your comfort? No. it's a tech store. I won't be dismissive of your Opinion, however each store does look different and has different architecture, Decour and overall style. I'm not speaking for stores abroad, but I've been to 30+ stores in the United States, which all have their own appeal. I will say the lighting can be rather bright at times, but then again, it seems most retailers are in that same spectrum.
Second, I'm not debating the temperature inside the building, or the staff. I'm strictly talking about aesthetics inside the store.
You are right. It is not Liberty (Freedom) square, it is "Piazza del Liberty" and it refers to the "liberty style"
https://en.wikipedia.org/wiki/Art_Nouveau
You are right. Academically speaking. But I have to tell you that colloquially a lot of people in here refer to Piazza Liberty. Once near this spot there used to be a lot of movie theaters (mostly gone due to the great multispaces opened far from the centre). It wasn't unusual to meet in there before or after going to the movies...
...wait a minute, I'm suddenly starting to feel older than I would like to think.
If Apple were to open up coffee shops at each location that allows the traffic, then they might have a legitimate shot at taking on Starbucks. Or better yet, buy them out, and put up small kiosks that serve it. What better way to pair a MacBook Pro than with a Apple (Starbucks Coffee).
I have not visited any US Apple Stores so I take your word that are more diverse on the interior. Certainly the stores I've visited in the UK all the look identical inside.
Apple's Retail VP said she wanted the Apple Stores to be a place where people would want to hang out. Whatever we call it, I just don't find the current interior design as somewhere I would personally want to hang out.
Sorry I'm not as enlightened as you. Apple is flush with cash they don't know what to do with... so they are spending lots of money on expensive historical real estate. Fine. Other companies have over spent on expensive real estate that later becomes a burdensome expensive carrying cost when their business takes a turn. Most Apple customers I would guess intend to spend as little time as possible in the Apple store to either buy something or have it fixed. Whenever I've ventured to an Apple Store, my primary interest is how quickly I can get there. The glimpse I have of the outside of the building before stepping inside where they all look identical, lasts about 10 seconds.