I don't care if you were talking to me. I'm simply making a statement of fact. So you agree Apple completely dominates enterprise for mobile? A simple yes or no will suffice.
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Apple Says 'You're Only as Good as the Last Thing You Did' Amid Sales Slowdown
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I don't care if you were talking to me. I'm simply making a statement of fact. So you agree Apple completely dominates enterprise for mobile? A simple yes or no will suffice.
Teenage girls don't use 17 inch MBPs, so Apple will never again produce one. Teenage rappers don't use MBPs, so Apple will never again produce one. Cook is rich, now he wants to be famous. There is no fame in a new MBP and he has no connection to technical people that saved Apple for all of those years. Those were Steve's people, Cook has his own, and they mostly came with the Beats acquisition and the new mantra, lets see how much money we can make from 2nd class headphones that people will buy because they are popular not because they are good. That is the new Apple. Its popularity not technology that counts.
The year is 2025 and Apple has just finished its latest keynote unveiling an update to the iPhone line:
After recording its first quarterly sales decline since 2003 this year, the doom and gloom sentiment surrounding Apple has reemerged. Some critics believe that Apple is doing too many things at once, or wrongly placing its focus on areas like Apple Watch bands rather than its core product lineup.
The most vocal critics often point towards the state of Apple's current Mac lineup, which is beginning to stagnate. It has been 447 days since the last MacBook Pro release, while the MacBook Air has not been updated beyond a RAM bump in 518 days. Mac mini: 662 days. Mac Pro: 963 days.
Apple's stock also remains down over 13 percent from its 52-week high, and investors perhaps have at least some reason for concern. Rumors suggest, for example, that the next iPhone will be an incremental improvement over the iPhone 6s, with more significant changes not coming until 2017.
In a new Fast Company interview alongside CEO Tim Cook, Apple services chief Eddy Cue acknowledged that technology companies are "only as good as the last thing" they did.Cook admitted that Apple can "sometimes fall short," but indirectly added that the "Apple is doomed" narrative has existed during his entire 18-year span at the company.Fortunately for Cook, he said he doesn't "read all the coverage on Apple that there is," and instead focuses on pushing the company into a future that is bigger and broader. "I want Apple to be here, you know, forever," he said.Earlier this year, Above Avalon analyst Neil Cybart said Apple is on track to spend a record $10 billion on research and development this year, up nearly 30 percent from 2015, and significantly more than the little over $3 billion per year it was spending on R&D just four years ago.
Cybart said the increased spending undoubtedly points towards development of the widely rumored Apple Car, suggesting that the company will pivot into the automobile industry. But if Cook's recent teaser about "great innovation in the pipeline" is any indication, Apple could have other plans in store too.
Apple Maps and Public Beta Testing
One other interesting anecdote in the wide-ranging interview: Apple Maps is the reason why iOS public beta testing exists.Full-length interview: Playing The Long Game Inside Tim Cook's Apple
Article Link: Apple Says 'You're Only as Good as the Last Thing You Did' Amid Sales Slowdown
Presenting iPhone SE9s Pro
The company filed for bankruptcy six weeks later.
Sometimes all we want is a computer, Apple. A fast, versatile, dependable computer. Don't overthink it. It doesn't always have to be an everlasting gobstopper.
I agree with Cue. With tech more so than any other industry, you keep innovating or you die. Although Cook makes a good point too; I think we place too much weight on these armchair 'insiders' like John Gruber and the like. For the most part, they don't know ****. Gruber makes thousands per week basically talking out his ass. Only reason he makes a living doing so is b/c somewhere along the line we started giving his opinion credibility. It's just an opinion. It's kinda like the Trump phenomenon on an industry specific scale.
what is he talking about? that makes no sense. (although I haven't read the full article)
I like how because some people think that because they are content with their machines, everyone else should be too. Our company does 3D work and we have been doing it on Macs for 30 years. Bottom line, I have to compete or my company is toast. My PC using competitors are using systems that are two generations newer with 44 cores where ours are stuck at 12. What does that mean. My competitors can do more realism and faster turn arounds which makes my company look bad and costs me more in time and reputation.
Apple in enterprise is a joke... In enterprise, computers are tools in the same way processors are just parts for Apple. Communication and trust is essential. Can you imagine if intel or any of their other part suppliers were all secret with apple, with no road maps, and no product updates in 3 years. How would Apple be able to run their company when they are relying on this information. Well that's what they expect us to work with. Its one thing if Dell and HP were stuck at 12 cores too, its completely another thing when they have already upgraded their systems twice in these past 3 years.
The current Mac Pro is over priced out dated Junk and Apple should be embarrassed.
As a side note. He was 100% correct in saying you are only as good as your last product because when that trust is gone and we switch over to PC's, our tablets and phones slowly switch over too. That's how enterprise works.
Perhaps this is why they are purportedly planning a major revamp of their MacBook Pro line? Apple takes their time when introducing major innovations, arguably more time than people want. But when it's finally out, look at how often it is leaps and bounds better than anything the competition can offer. This is why their hardware is always so high quality. (And I would argue their software, as well, in most cases, though I know some would beg to differ)
This especially bothers me when investors and consumers suspect doom and gloom because the iPhone 7 looks mostly like the 6 and 6S. Maybe there's more innovation on the inside of on the software side we haven't seen. Maybe they're planning a softer update this year to save time and energy for work on the 2017 iPhone -- the 10 year anniversary model. There are already rumors that it'll introduce tons of new technologies and hardware innovations.
Apple is the largest company on the planet, people. And it's for a good reason -- they take their time to deliver a definitive product. The Mac is not dead, but is dying in the light of the ever-maturing iPad which Apple believes is the true future of computing. Just because iOS 10 doesn't offer much for the iPad, doesn't mean they don't care about it, anymore. I give it 5 years before the mainstream sphere can collectively see Apple's vision, and we see more Pro level iPads in use over notebooks. iPhone is not dying, they're preparing something big.
They don't have to deliver mind-bogglingly excellent products every year. But when they do come, you'll certainly appreciate it, even if you don't think you will, now.
I recall an interview between Cook and Walt Mossberg, I believe it was at D12 some 2 or 3 years ago. When asked about the iPad, Cook said something to the effect of "Oh, I think we're only in the first inning for iPad." He may not be Steve Jobs, but behind those words, I heard at least 10 years of planning for the iPad, which positions it for a major role in the future of computing that will ultimately lead its take over the notebook industry. As other companies copy in their roadmap, Pro Tablets will be considered the new notebook by 2020, give of take a couple years.
Tldr: This "downtime" Apple is experiencing doesn't mean they've lost sight. It means they're working on the big innovations that bring the future closer to the present, which happen to take a little more time to create than many of you have the patience for.
That is one thing that still confounds me; what exactly has the beta program accomplished? It feels like we the same or more bugs on launches today in comparison to past non-beta program launches.
we can get rid of QA and have the end users be the testers!
Remember that time Steve said to Ive
’No Jony, you’re just really vain.’ He said, ‘You just want people to like you, and I’m surprised at you because I thought you really held the work up as the most important, not how you believed you were perceived by other people.’
I think Ive has been given unlimited thinness control without anyone left at Apple with the balls to slap some sense back into him. That may be why I just swapped my iPhone 6 to a SE, it was the last design Jobs okay'ed. Ive is a great designer but he needs someone there to balance form over function.
’No Jony, you’re just really vain.’ He said, ‘You just want people to like you, and I’m surprised at you because I thought you really held the work up as the most important, not how you believed you were perceived by other people.’
I think Ive has been given unlimited thinness control without anyone left at Apple with the balls to slap some sense back into him. That may be why I just swapped my iPhone 6 to a SE, it was the last design Jobs okay'ed. Ive is a great designer but he needs someone there to balance form over function.
Cook has not tripled anything along the lines you state - the product driver was and is the iPhone - not Timmy's creation.
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That is part of what the CEO is responsible for.
http://www.fastcompany.com/3062090/tim-cooks-apple/playing-the-long-game-inside-tim-cooks-apple
"The most important thing is, Do you have the courage to admit that you’re wrong? And do you change?" Cook says. "The most important thing to me as a CEO is that we keep the courage."
- I guess he's never wrong even when he is avoiding the direct question.
"What tends to happen with Apple, not just today but in the 18 years I’ve been here," says Cook, "is that invariably some people compare what we’re doing now to a vision or a product that somebody says they will create in the future."
-Sounds like buying third party companies...and that's what these companies appear to be doing.
Somewhat interesting article.
"The most important thing is, Do you have the courage to admit that you’re wrong? And do you change?" Cook says. "The most important thing to me as a CEO is that we keep the courage."
- I guess he's never wrong even when he is avoiding the direct question.
"What tends to happen with Apple, not just today but in the 18 years I’ve been here," says Cook, "is that invariably some people compare what we’re doing now to a vision or a product that somebody says they will create in the future."
-Sounds like buying third party companies...and that's what these companies appear to be doing.
Somewhat interesting article.
I was referring to the consumer side with MacBooks/Macs, not the Mac Pro (which is an entirely different market). I'm curious, can you link me to a 44 core machine from an Apple competitor?
It's an embarrassment. Apple doesn't care about the true professionals that carried Apple before the iPod and iPhone. I mean just look at the line up. Why buy Apple when you can buy faster and newer and also cheaper? I don't understand how pros can rely on Apple when Apple has let the pro line stagnate for years. Before the Mac Pro became obesolete its predecessor was also ancient by the time the Mac Pro came along.
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http://www.pcworld.com/article/3057...p-power-to-macs-with-remote-desktop-tool.html
http://www.mediaworkstations.net/i-x2.html
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You steel my words. Is it really takes 100000 people working non-stop entire year to slightly upgrade 2 iPhone models? WTF Apple? What else have you done?
Here is a link to Dells site where you can customize the numerous processors they offer:
http://configure.dell.com/dellstore...-t7810-workstation&c=ca&l=en&s=bsd&cs=cabsdt1
To be frank about it, when you actually have a life - A REAL LIFE - the last, least or latest Apple product comes VERY very low on your list of thoughts, dreams or priorities. That SO many people avidly convey sentiments to the contrary is pretty pathetic and indicative of a consumerist society, never happy and contented in settling with what they have, never able to sit down and think HOW blessed they are, and forever bemoaning and chasing unattainable wholeness and satisfaction from electronic toys.
Wake up, you pampered fools. It's perfectly okay NOT to look at, touch or tap a screen or icon for more than a week, you understand that... right? Let your batteries die and people not get replies from you for a few days or weeks - the earth isn't going to implode!
Wake up, you pampered fools. It's perfectly okay NOT to look at, touch or tap a screen or icon for more than a week, you understand that... right? Let your batteries die and people not get replies from you for a few days or weeks - the earth isn't going to implode!
And if we have to do Windows professionally, why have a phone that works crappy with Windows.
Nope.
Even Samsung's "product driver" was a version of the iPhone (initially, a clone); but Samsung CEO is credited for nailing that success, and increasing revenues and market cap as a consequence, not Steve Jobs.
Similarly, after the iPhone 4S, the main drivers at Apple were the new iPhones, and Tim Cook has to be equally credited for their (huge) success.
Just figured it out. Eddie Cue reminds me of Donald Rumsfeld with his arrogant uttering and stance when presenting. I think Craig Federighi is the most natural talent Apple has when presenting nowadays.
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Steve Jobs is a genius. A visionary. He is second to none. He is to the business world what Einstein is to science. We are lucky to gave lived in his lifetime.
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Steve Jobs is a genius. A visionary. He is second to none. He is to the business world what Einstein is to science. We are lucky to gave lived in his lifetime.
I agree with you, but it is kinda like beating up on the handicapped. Cook does not know any better, he is just an accountant with a big paycheck and stock options. Accountants become accounts because of the way they think. Take that however, but it is the truth.
I think they lost it, look how funny their Mac line is! and they were mocking Windows Hardware when they announced iPad Pro 9.7...
I'll wait a couple of weeks, if not...I'm saying goodbye to Mac, I've owned Windows all my life and Windows 10 looks promising with great choices of Hardware...new Hardware....
although it maybe the first year I don't upgrade my iPhone since 2007, look at the new Note 7 (which still I hate TouchWiz) but it has some great new things...
Everything comes to an end, and I don't mind the change!
I'll wait a couple of weeks, if not...I'm saying goodbye to Mac, I've owned Windows all my life and Windows 10 looks promising with great choices of Hardware...new Hardware....
although it maybe the first year I don't upgrade my iPhone since 2007, look at the new Note 7 (which still I hate TouchWiz) but it has some great new things...
Everything comes to an end, and I don't mind the change!
So what you want is for Apple to take the Mac Pro higher and start offering versions from $15K to $30K and up, and you're not satisfied with their highest available configuration (which is around $9700).
So true. They simply have no product for people who want to reasonably up to date server or desktop machine with high performance. The iMacs and particularly the Minis are underpowered and outdated, and the pricing for SSD and memory upgrades is ridiculous by 2016 standards.
The 13" MBP is actually still their most acceptable model in my opinion. The CPU is just one generation behind Skylake (and the performance difference is negligible), and the other components (PCIe SSD, display, touchpad) are still top notch.
Snickering. If the future of TV is apps, clearly the future hasn't arrived yet.
Apple Music is supposedly a part of Apple's new strategy in keeping you attentive to your Apple stuffs, yet not one mention of the Mac...
If this interview was intended to relieve the mounting pressure from all of the detractors here on MacRumors (and elsewhere), I didn't really see the executives alleviate any of the biggest concerns harbored by those detractors. All that this article really said was "We'll be fine. We've got a lot of money. We don't need to be exceptional all of the time to survive and make a lot of money. No need to panic!" To be clear, I'm not entirely sure that this article set out to actually alienate that pressure, seems more like the story seeks to divert everyone's attention and placate the public.