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I'm sure a lot of investors or Apple executive have realised the matter.

Being focus is a good thing but focusing on "delusional goals" and chunking the very core of your business aside, making lacklustre upgrades – something you can't get away with.
 
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appleisdomed
Oh this is just great! That photo wasn't supposed to come out until _after_ Apple announces their "Indoor Dirigible Battles" reality TV show! ("Two dirigibles enter - one dirigible leaves!") They've worked so hard to keep it a secret.
 
Well for what it's worth, there's not a heck of lot in this interview that gives me great confidence in the future of Apple - at least as far as my needs go. The iPhone is more or less good enough as is for me. But I may have purchased my las iPad. Cook and company's constant banging the drum about iPad as a laptop replacement is simply not going to be the case for me unless, well, it can actually do all the things I need a laptop can do (there are numerous other threads that cover this).

As far the interview goes, they did they say some interesting things, but they also did their usual side-stepping of questions. The QA issue is still front and centre, the fact that Cook prattles on about customer first and then continues to sell a non-retina Macbook Pro for way too much money. And what about the underpowered GPUs they insist on using? The list goes on. But according to Cook and Co, everything is fine...

It's been so long that everything "just works" for me and my Apple gear!
 
None of that matters because the Nvidia Shield TV does everything the Apple TV does just as well and just as easily (and then some). Your mom had trouble with Kodi? So what? Should have given her something basic. Are you suggesting she couldn't figure out Android TV OS? The Shield TV is pretty damn straight forward but also can be 'tricked out' if your'e competent and that's mostly thanks to it having a functional USB port. But I see why you're saying this... it's the pledge of allegiance to the Apple brand, I get it.

What Apple has sold you is watered down garbage for an inflated price that was long overdue.

But this is Apple's entire philosophy and what the problem with Apple is especially today;

Take a potentially great product, strip it down from being perfect, make it stupidly easy to use but sell it at 3X the price.

Proof?

Mac Pro: no proper PCIe port, therefor completely USELESS in a few years time seeing how you cant upgrade an already outdated GPU
iMac: cram laptop grade components into a desktop and make it unnecessarily so thin that it creates a ton of heat and noise from the fan just to keep it running cool while it also downthrottles because otherwise it'd fry
MacBook Pro: soldered RAM. nuff said
MacBook: ONE stinking USB port that also acts as the charging port???
iPhone: You need to jailbreak it just to get some customization on a device that's with you almost 100% of the time? Why does Apple treat it's customers like lemmings? And where the hell is the file manager?!
iPad: Same problems as the iPhone
Apple Watch: joke of a product that needs no explanation.
OS X: green button acts as full screen, completely useless on a desktop monitor and laptop (annoying as hell having to swipe between multiple apps). no proper cut/paste command for the Finder, System Integrity Protection has screwed small developers, etc.

And finally, back to the Apple TV:
Apple TV: USB port is completely useless, doesn't playback MKV files (or pretty much any formats other than MP4 and MOV with h263/h264), but for some reason VLC exists for Apple TV which would fix that problem!!! WTF?!?! But there's Plex on Apple TV as well, but you didn't complain about THAT because it wouldn't suit your narrative! But wait, it's not the SAME as Plex for the Shield TV, right? Why? Because it doesn't act as the server... and why is that? Well because Apple's stupid gimping tactics made it impossible to take advantage of a USB port that came shipped with the product!

And you know what the worst thing about all this is? ALL of these problems could be so EASILY fixed, it's almost as if Apple gimps it's products BY DESIGN.

You know, I'll admit, for what the products do, they do them very well, but you have to have your head buried in the sand if you think Apple doesn't make some seriously BONEHEADED decisions on these products.

Triggered.
 
But I may have purchased my las iPad. Cook and company's constant banging the drum about iPad as a laptop replacement is simply not going to be the case for me unless, well, it can actually do all the things I need a laptop can do (there are numerous other threads that cover this).
FWIW, if you really need a laptop (keyboard, touchpad, multitasking, extensive filesystem access, software development, OS X and many of the OS X-based commercial packages), then you're not really the target market for "iPad to replace desktop". But there are a lot of people out there, for whom an iPad _is_ a suitable laptop replacement, if their needs are more casual. The bar used to be, "well, if you exclusively do light web and email use, maybe an iPad is sufficient". That covered some people. That bar has been slowly creeping higher, and now more people fit. They won't ever get to the point where everyone fits under the "can do fine just using an iPad" bar. But I suspect this is what's behind their "iPad as a laptop replacement" talking point - many potential users don't realize that the bar has moved up.

It also depends on how a laptop (or laptop replacement) fits into the picture for each individual - if you mainly use a desktop and have the laptop for coffee shops and travel, then the iPad is getting better. If you do everything on one laptop, and use a lot of "desktop"-level software, then it's much less likely an iPad could work for you. My main machine is a MBP, but my iPad gets a lot of secondary use. The iPad will never replace the MBP. Can't develop on it, and can't be in the midst of 17 different things at once on it, the way my MBP can - the iPad's strength, aside from portability, is focus on one thing, quite the opposite of what I need from the MBP.
 
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Maybe if they had a single competitive product in their lineup they would actually sell something. But here they are, with a lineup of computers with nearly 2 year old hardware still vastly overcharging. Why would anyone buy a MacBook Pro when a faster, just as well build Dell costs half the price?

But hey as long as they keep making bigger iPads, poorly performing ultra-thin MacBooks, and watch wristbands Im sure they'll be fine...
 
Maybe if they had a single competitive product in their lineup they would actually sell something.
The merits of their current products can be debated (I feel a number of them are sorely in need of a refresh), but you said that "maybe... they would actually sell something"? Really? Are you so out of touch with reality that you are unaware that Apple still sells millions of Macs and many tens of millions of iPhones every quarter? That pretty much any other company in the world would kill to have Apple's sales figures? How many millions of items does the company you run sell every quarter? I presume you must have sales figures in the realm of tens or hundreds of millions of items sold per quarter, in order for you to write Apple off as not actually selling anything. Let's keep real here, folks.
 
Nope.

Even Samsung's "product driver" was a version of the iPhone (initially, a clone); but Samsung CEO is credited for nailing that success, and increasing revenues and market cap as a consequence, not Steve Jobs.

Similarly, after the iPhone 4S, the main drivers at Apple were the new iPhones, and Tim Cook has to be equally credited for their (huge) success.

Nope - incremental improvements as better technology (from suppliers) becomes available is not in a league of importance as the original iPhone.
 
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It's not rocket surgery.
Watch bands, iGizmos, adapters, Pencil cozys and emojis are more profitable than computers.
Well said.

If we factor in Apples extreme need for attention, for anything to brag about, for anything they can claim they invented, suddenly computers seem awfully mundane.

A fiercely clever company that loves to create attention grabbing names for products like "lighting" or renaming an existing technology then acting like they invented it. "Retina" is nothing more than high resolution, as but one example.

Copying Android phones, they'll likely act as though they created a "special" capacitive home button, when my Androids have had them for years.

Apples made a fortune via smoke and mirrors hype. An admirable accomplishment.
 
A non-Intel mac might work for home use, but not for many professional work as software compatibility will be a huge issue.

Not throwing shade at you personally - but I think the same sentiment was shared by Blackberry in 2007: who also believed that business was their fortress. But the constant seeping pressure from the consumer market back into the professional world, things such as BYOD, will eventually entice the software makers to match capabilities of their ARM offerings with Intel.
[doublepost=1470719191][/doublepost]
Indeed, under Cook Apple's products have become increasingly US-centric, as demonstrated by the one year delay in getting international smart keyboards out for the iPad pro, the lack of Siri support in ATV 4 in pretty much all but the English speaking countries, the lack of sensibility for non "always on" or "flatrate" data environments, long delays in getting products out the doors in non US territory, not understanding the viewer preferences in iTunes for multilingual countries etc.
Apple used to cater very specifically to their international markets. Nowadays you either like what eorks for the US or you leave it.

And then they navel gaze as to why they aren't doing that well internationally in places like India...
 
None of that matters because the Nvidia Shield TV does everything the Apple TV does just as well and just as easily (and then some). Your mom had trouble with Kodi? So what? Should have given her something basic. Are you suggesting she couldn't figure out Android TV OS? The Shield TV is pretty damn straight forward but also can be 'tricked out' if your'e competent and that's mostly thanks to it having a functional USB port. But I see why you're saying this... it's the pledge of allegiance to the Apple brand, I get it.

What Apple has sold you is watered down garbage for an inflated price that was long overdue.

But this is Apple's entire philosophy and what the problem with Apple is especially today;

Take a potentially great product, strip it down from being perfect, make it stupidly easy to use but sell it at 3X the price.

Proof?

Mac Pro: no proper PCIe port, therefor completely USELESS in a few years time seeing how you cant upgrade an already outdated GPU
iMac: cram laptop grade components into a desktop and make it unnecessarily so thin that it creates a ton of heat and noise from the fan just to keep it running cool while it also downthrottles because otherwise it'd fry
MacBook Pro: soldered RAM. nuff said
MacBook: ONE stinking USB port that also acts as the charging port???
iPhone: You need to jailbreak it just to get some customization on a device that's with you almost 100% of the time? Why does Apple treat it's customers like lemmings? And where the hell is the file manager?!
iPad: Same problems as the iPhone
Apple Watch: joke of a product that needs no explanation.
OS X: green button acts as full screen, completely useless on a desktop monitor and laptop (annoying as hell having to swipe between multiple apps). no proper cut/paste command for the Finder, System Integrity Protection has screwed small developers, etc.

And finally, back to the Apple TV:
Apple TV: USB port is completely useless, doesn't playback MKV files (or pretty much any formats other than MP4 and MOV with h263/h264), but for some reason VLC exists for Apple TV which would fix that problem!!! WTF?!?! But there's Plex on Apple TV as well, but you didn't complain about THAT because it wouldn't suit your narrative! But wait, it's not the SAME as Plex for the Shield TV, right? Why? Because it doesn't act as the server... and why is that? Well because Apple's stupid gimping tactics made it impossible to take advantage of a USB port that came shipped with the product!

And you know what the worst thing about all this is? ALL of these problems could be so EASILY fixed, it's almost as if Apple gimps it's products BY DESIGN.

You know, I'll admit, for what the products do, they do them very well, but you have to have your head buried in the sand if you think Apple doesn't make some seriously BONEHEADED decisions on these products.
I largely agree with what you are saying here, but I also believe that Apple could do substantially better as a company, if it didn't make such boneheaded decisions. Take the Mac lineup. Apple produce a range of overpriced and gimped computers (as you have mentioned) and as a result only have around 10% of the computer OS market share.

The number one reason that people have for not buying a Mac is performance and price. If Apple listened to market sentiment and took notice, and fixed both of these to be more in line with other manufacturers, along with updating their product range regularly, I think it is reasonable to say that their Mac sales would absolutely go crazy. They could easily wipe the floor with Windows, if they decided too, and increase both OS market share and their computer profits dramatically. Instead, they seem intent on REDUCING market share by lowering the specs even further, and producing software that is less reliable than ever before. Another great example is the Apple Watch, which by not making it compatible with Android eliminated 85% of potential sales. What kind of company makes these kinds of stupid decisions that appear to be designed to limit their own growth?
 
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And the next article would be "Apple releasing a new Olympic Medal Color Theme watch bands"..
Nothing is stopping Apple from releasing new watch bands :rolleyes:
Except that the Olympics is sponsored by Samsung. So it will be the Gear 2 bands. No Olympics Apple bands sorry dude. :(
 
Whatever, Apple. Just give me/sell me the OS and I'll put it on one of these: http://www.boxx.com/
We have a heavy investment in BOXX workstations, with lightning fast performance and world class support they've been wonderful to use. Starting with ten two years ago, we now have over fifty at just one of our design labs. Reliability has been stellar, so we've got more on the way.
 
Why would the board fire him? Have you seen recent earnings and profit? He's making his shareholders a ton of money.
They should fire him if he fails to sustain that performance. Unfortunately by the time the non-professional investor sees the share price tank it will be too late. The money will only keep rolling in if Cook delivers a pipeline of desirable, market leading products and services - his track record to date is not great, it's always "jam tomorrow".
 
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The problem Apple have is three fold:

1. They have blind fanboys who for years have bought anything they throw at a wall. At a time you could maybe justify it because they had better apps, retina screen, Touch ID, but now there hardware is on par with 400 dollar android phones.
The price point vs what you get in today's world is massive different. 3 year old hard ware and designs still selling for thousands of dollars.

2. Apple have become too arrogant and lazy.

3. Competition have caught up massively. The note 7 is way way ahead of the iPhone, the screen is far superior, it's got a pen, it's more compact, less bezels, headphone jack (haha), better audio quality, more storage options, it's so far ahead it's laughable. Likewise the dell XPS is so far head right now. That's just mentioning two of their competitors products.


Of course Apple will release new macs, and unless they are gimped (similar to how they released that POS Mac mini) they should be far better. But people shouldn't forgot it took them so long to release them and the wait just isn't acceptable.

The iPhone though? When android are releasing phones of high quality, good battery life, fast, lovely screen but for half the price...people will start to catch on. And it's not like there are huge leaps like before, so I don't think we can now justify the high prices of these smartphones.
 
Sometimes all we want is a computer, Apple. A fast, versatile, dependable computer. Don't overthink it. It doesn't always have to be an everlasting gobstopper.

If Apple never overthought things you'd never have the Macintosh.

And without the Macintosh, you'd wouldn't even have Windows.

Maybe you've under-thought something.
 
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I'm worried about Apple.

And again, Apple is not worried about you. They are a multi-billion dollar company capitalizes on profit margins. If they stay focused on the their product line, specifically Macs, they can rebound and fulfill some of their loyalists.
 
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