The way I see it - consumers have gotten used to updates given how most technology companies operate. However, the truth is, it's psychological given that most people (general public) already have more computer than they would ever need. That's not to say there shouldn't be improvement and updates. I could be wrong - but perhaps Apple has drawn a line in the sand (given their changes in photos, video, etc) that they are adjusting their product line and releases for the masses vs the rest who demand more.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Says 'You're Only as Good as the Last Thing You Did' Amid Sales Slowdown
- Thread starter MacRumors
- Start date
- Sort by reaction score
This is exactly me. Everything is working great (except I recently tried to use the watch for exercise, was never really impressed with the watch but for exercise - blah). The desktop is really bothering me. I am not going to make videos on the iPad pro or review 2000 photos on it. Thinner has become silly.
Apple's problem is not doing too much. So many companies do too much. I will suggest two problems - trying to maintain exceptionally high profit margins and Tim's foray into politics and "diversity". Steve probably cared about those things but they were too low on the list to get much of his attention. I think that made a difference.
Apples game has always been that they'd rather wait and get it right then release on some sort of expedited schedule. People seem to have forgotten that.
Nope. NO.
Steve Jobs was the man who made everything Steve dreamed about happen.
The issue is that Tim cannot follow in his footsteps.
I don't think you know enough Apple history if you say that Steve Jobs would be in the same position as Tim Cook.
No WAY he would be.
The general speculation is that Apple wants to move macOS from Intel to ARM CPUs so that one version of their OS will be able to run on both Macs and iOS devices, just with differentiation as necessary for the hardware (mouse support for Macs, pencil support for iPads, etc.).
Good point. Things have drastically improved here in the U.S., so I forget that progress everywhere isn't so great. Hopefully they invest more in improving this, because I feel like they're weaker against Android abroad.
I'm in the creative industry and I see them leaving in droves. Why? No upgrades in ages, creative cloud from Adobe works the same under Mac and Windows. You don't even have to buy a complete new license to switch to Windows. That and the reason you'll get state of the art hardware and good graphic cards is why we are abandoning the Mac. I'm about to do the same. It makes me sad and angry but Apple forces us to.
"some critics believe," is that code for MacRumors forum posts? I haven't seen Bloomberg or CNBC articles about watch band focus.
But yes, please do update the Mac line. I want a new Mac Pro.
But yes, please do update the Mac line. I want a new Mac Pro.
I wonder how many commenters here actually read the source article (my guess is few). It is really very good and goes a long way towards untangling the contradictory criticism of Apple that they are both doing too much and too little.
Also, a note to MR: In this article, Fast Company never uses the phrase "the Apple Car." Not knowing what Apple is actually doing in the automotive area, they were appropriately circumspect in describing it. Something to consider.
Also, a note to MR: In this article, Fast Company never uses the phrase "the Apple Car." Not knowing what Apple is actually doing in the automotive area, they were appropriately circumspect in describing it. Something to consider.
Yet, it's soaring. It means that if you invested at 52weeks low, you'd already up 18%.
But don't worry: new ATH will be reached much sooner than many pundits think.
I'm quite familiar with Apple's history, thank you. And even Steve didn't release something all-new and amazing every two years like clockwork - either before he left or when he came back.
It's the people who aren't familiar with that history - especially with the years leading up to Steve's medical departure - that don't understand what Tim Cook did and how he was instrumental in ensuring all the products Steve dreamed up made it into our hands. So many people assume Tim Cook is some rube that just happened to be at the second step of the org chart when Steve left so he inherited the CEOship by default and had no idea what was going on or what was planned.
As for Tim not being able to follow in his footsteps in creating something new, that may be the case, but nobody else at Apple can do it, either. So no reason to **** on Tim since anyone else (Forestall, Cue, Ives) could not do it if they were CEO, either. But personally I don't believe Apple is bereft of idea people.
Last edited by a moderator:
Yes, I am all for an iPad pro or whatever they call it to replace an MBP and carry as few devices as possible.
As it is, I replaced my iMacs with an MBP and hook up a monitor to get the same as a desktop set up. (I know Pro users need more power)
The next logical step is to ditch the MBP, but whatever replaces it has to work and FEEL like an MBP.
Until then Apple is caught in between technology merging that cannot be fast paced, as not all the parts are available. So, incremental it will be for a while.
Imagine an iPhone with a full macOS, which we can hook up to a monitor with attached keyboard.
Then, my pet idea : Integrate projecting (maybe through that second lens), if you have to see things in big without a monitor. Add some improved voice recognition and all we'd need is an iPhone to do everything.
They can keep the watch until it's version 10.
Ah, well that finally explains why they didn't try to make the Apple Watch battery last long enough to use after bedtime with a sleep analysis app
Time to get some new hardware out. I'm hoping for a new iMac announced in September. My Mom is using my iMac from 2009. And while it is working fine, its OS is no longer getting security updates and some software won't work on it. I need to hand down my 2011 iMac to her (which is running El Capitan and so is going to get updates for years) and get a new one for myself.
Sadly though? Even though this quote is shared with the intention of showing how wrong and foolish the author was to predict Apple's demise -- it's not really wrong at all.
The "new Apple" that Jobs brought back to life discarded ALL of the products of the types sold back in 1996-97. No more "Apple Performa" junk with integrated video cards so weak, they didn't have enough video memory on them to handle "millions of colors" mode in screen resolutions people actually wanted to use. No more requirement of buying Apple re-branded Canon BubbleJet printers and such, just because they were gimped with proprietary ADB connectors. Jobs could have just killed off Apple completely and started a whole new company under the same name, considering how much he had to change to rescue it. The former management didn't even have the vision to try opening an Apple retail store - yet today, it's hard to imagine Apple and NOT think of the retail outlets and "Genius bars".
The "new Apple" that Jobs brought back to life discarded ALL of the products of the types sold back in 1996-97. No more "Apple Performa" junk with integrated video cards so weak, they didn't have enough video memory on them to handle "millions of colors" mode in screen resolutions people actually wanted to use. No more requirement of buying Apple re-branded Canon BubbleJet printers and such, just because they were gimped with proprietary ADB connectors. Jobs could have just killed off Apple completely and started a whole new company under the same name, considering how much he had to change to rescue it. The former management didn't even have the vision to try opening an Apple retail store - yet today, it's hard to imagine Apple and NOT think of the retail outlets and "Genius bars".
They're losing it here against Android and Windows. Apple was hip and cool till a few years ago. Samsung has taken over that crown unfortunately. Services like Siri, maps are really bad compared what Google (Android) has to offer. It makes me sad to see that happening and it makes me angry Apple lets it happen by lagging on all fronts over here, hard- and software. They have the resources and talent to be at the fore front of innovation. These days they're so far behind and over here the market is responding. I don't think they'll get market back with the iPhone 7. Progress is just too little too late unless there is something we all don't know.
Oh c'mon, that's a little unfair. We're comparing a decade's worth of stuff that Steve did compared to half of that with TC.
We've got 15" Retina MacBook Pros that are still the most powerful portables you can get, for the weight/thinness/battery life; 2GB/s read/write speeds, gorgeous displays and CPUs which are still more powerful than Intel's current mobile offerings.
Once they're updated, we're all good. Honestly it's not the end of the world (yet)
It is not unfair, it's a trend. (Yes, I'm "pissed" at them).
Crap decision after crap decision. These BS acquisitions. The G*&MN AUDIO JACK on their freakin' iPhone.
Sorry, but I'll take the Pepsi challenge against ANY Apple portable with my 2011 17", upgraded with 2 2TB SSDs in RAID 0, 16GB of (self-updated) RAM, and unmatched connectivity and expansion options.
I want power, even at the expense of lightness/thinness. But not the other way around.
And I'm sick and tired of Apple taking functionality AWAY from their devices.
I want Apple to STOP the BSHT and give us the BEST products on the market, like they USED TO.
They keep this up, and me coming here will be pointless, because I'll have GIVEN up on Apple entirely!!
Here is my perspective on things: I have a 2010 27" iMac, and as of now, I have not one single compelling reason to upgrade. Part of this is due to the nature of the industry in general. In the late 90's/early 2000s, you could buy a new computer every 2 or 3 years and expect a significant boost in features and speed. Now that we are running up against physical limitations of chip and resistor sizes, that is no longer the case. Part of this is due to my purchasing a Core i7 machine and upgrading it to a Fusion drive with SSD, 16 GB RAM, and external peripherals. However, a very large part of it is that Apple has not given me a compelling reason to purchase a new machine. In the six years since I last purchased my new iMac, not a heck of a lot has changed other than removing things that I would have otherwise found useful, such as an optical drive and user-upgradable RAM. There has been no massive performance boost, and the company is still severely lacking in the one area that I would like to have a serious upgrade in: video capability. I wanted a Mac Pro (or G5 back when) as I was growing up, but once the "new" Mac Pro came out, there was no point because of the "optimized for graphics workstation" video circuitry. I would like to play some high-powered flight simulators, and, frankly, the new Macs of any variety leave a whole lot to be desired.
In summary, Apple's desire for aesthetics above all other considerations has made for paltry, puny upgrades and incredibly long upgrade cycles. It is unfortunate that both have not been seriously looked after over the past few years.
In summary, Apple's desire for aesthetics above all other considerations has made for paltry, puny upgrades and incredibly long upgrade cycles. It is unfortunate that both have not been seriously looked after over the past few years.
After reading up, I agree. They have to be pitching a pretty attractive internal strategy otherwise how would the board let things continue the way they have been. Everything is just so stale....the joy of opening and unboxing an apple product is stale, and the excitement and hype is so nonexistent its crazy. Look at the new iPad, that smart connector's only use for me is sitting on top of my stupid 100 dollar logitech docking station.
Its frustrating.
No, mac updates to push iPad sales? I mean they do call it the perfect computer replacement in their ads
Paragraphs dude
Paragraphs dude