I'd love to see Apple come up with a way to solve this for me - allow me to "stack" the 5GB of storage into a single iCloud account for use on multiple devices...
That's what alexgowers was saying, "stacking". You're saying that you "don't use the allotted" space, but you're still PAYING for it. And no, I don't mean your $12/year. Apple reports in their financial filings that some amount of the purchase price of each of your devices is stretched over a 2 year (or longer, depending on device) period to account for that 5GB of storage. Basic logic says that one user merely using more quota would be less expensive than the overhead of 6 different users (one point of contact, one point of support, etc), so "stacking" would alone be more profitable for Apple. But instead, in their financials, they are claiming that they are taking an "expense" for that 5GB on each device, and yet there you are taking it 1 time and paying $1 a month on top of that. My point, from the finances perspective, is how much of Apple's Services "profit" reflects users like you… and me… and alexgowers? Because if it is A LOT, Apple's growth in that segment is actually untrue! It is instead creative accounting, borne from inflexible policy rather than technical requirement. Now, yes, Apple IS actually booking that profit, we ARE buying those devices and we ARE paying for extra iCloud storage... for now. However by trumpeting 12% growth when they SURELY know full well it isn't actual growth and instead is fleecing of the consumer and GAAP tricks, Apple is playing a dangerous game that won't sit well with Wall Street when and if the analysts ever really figure it out. Right now, all the cards are out there. Apple is trying to pivot to push "Services", but if the numbers should fall out the bottom AAPL would be hurt. (And "trust" is about ALL Apple has at this point with Wall Street. Maybe and a bit of "exuberance".)
Worse they've gotten themselves into a Catch-22 where IF they raise the quota, which they will inevitably have to do at some point, then a significant chunk of the new-pivot Services "growth" disappears, Wall Street is going to absolutely see it for what it was. They're already lagging compared to other services, the press is starting to talk about it (MacWorld just did a piece on it a bit ago,
'Apple, Stop Being Stingy with iCloud Storage'), and now Apple is boxed in. Growth or customer sat. Wall Street is already starting to worry, all these recent interviews with Cook et al are a reflection of Apple Exec Team's ack of that. Cook has been saying for about a year too long that everyone was going to be magically amazed at the "pipeline", and we're about to get an iPhone that looks like one shipped 2 years ago, again. No MacBook Pros, no Mac Pros, disappointing sales, and a stock price that has done nothing for over a year. This isn't the way to make ANYONE "invested" in Apple--whether as a fan or a stockholder--"satisfied".