As a creative, I must admit that Apple has been very neglectful of its "pro-sumer" line. The Cinema Displays (with the exception of the 24" LED LCD, which is primarily for the notebook line) haven't had a serious refresh since 2003-2004, still using CCFL backlighting.
As for Blu-Ray, many colleagues in the film industry use Final Cut Pro (and Avid for Windows based systems), high definition video is increasing in popularity. As such, it is a tad perplexing that Blu-Ray movie burning and playback (whether it be individually or commercially produced) is not supported in OS X. I have two Mac Pro's, 2009 editions, with four displays, and each Mac Pro has a second SATA Blu-Ray optical drive. Backing up data is essential for my work with Blu-Ray media as it supports 25-50 GBs per disc, equating to less space taken up on my internal bays and less data in "Time Machine".
While I would understand a consumer desire for cheap backup, it seams to me that a professionals needs would be better met by Disk drive backup. Faster retrieval, search ability, and automatic redundancy through RAID if desired. I'd be interested to know what advantages Disc media provides other than price, if there is one.
As a Consumer of large quantities of data, I find that the 8gb thumb drive the save of my thumb nail I carry around at all times does nicely. Alternatively I have portable 120gb drive when moving larger files is required. Now we have even larger thumb drives and portable 2.5 drives. When moving media around, why don't these devices work? Blu-Ray is also slower to transfer data to/from the disc than is an HD.
However, having to boot into Windows through "Bootcamp" to play Blu-Ray media seems a bit of a backwards step.
Now if Blu-Ray has become an "industry standard" and you work with people that require you to read their disks, I can understand the frustration.
Present focus on iOS4 and iDevices,
While I believe that Apple has put a fair amount of focus on iOS, I believe the majority of the perceived focus is media and consumer focus, not Apple. They have a right to put effort behind a project that will will have a more drastic effort on the electronic industry, than does incorporating the newest iteration of doohicky X into a Mac Pro. That said, Unless someone tells me that Apple has cut funding to the Mac Pro hardware team, or that the Hardware guys are being recruited to construct iOS, I don't think that Apple's focus on the iPad is at all detrimental to the next iteration of the Mac Pro.
and a lack of Blu-Ray support, display updates and serious "Pro-sumer" hardware seem to suggest that Apple's focus is on the consumer market, leaving the "Pro"-sumers that have been loyal Apple enthusiasts for decades.
Lack of Blu-Ray is a solid concern, but it's a concern that everyone voices, not just the Pro-Sumers. In fact it's the home ability to play movies that garners the loudest voices around here, not the Pro-Sumers ability to backup work.
The lack of Display updates is disappointing, but it's not like technology in this arena is blindingly fast or anything. They will probably come with new Mac Pros.
And as for the "Pro-sumer" hardware, the MacBook Pros were just updated significantly, and the Mac Pros are 4 months behind the calculated average. This to me hardly "Suggests" an attitude against Pro-sumers. If Apple released a godly Mac Pro in 2 more months, the case for "they are ignoring us" will be completely void, in fact the argument could be said that they are ignoring us regular consumers!
This is very apparent with recent rumors that Apple is considering rebranding "OS X" to the new "iOS" monicker.
Wait a minute. because of a rumor this entire theory has become very apparent to you? I have a new rumor for you:
"Steve is handing out new Mac Pros and a $5000 gift certificate to all Pro-sumers next Tuesday". There, how does that rumor calculate into what is apparent? Because to me, both rumors are equally likely to come about.
It is interesting that Annie Leibovitz, who utilized Apple products in her work, has done an HP commercial. Many professionals in the creative industry are perplexed with Apple's lack of focus on their pro-sumer market. Perhaps I am mistaken. I hope to be proven incorrect in my assumptions.
I'm glad you find that interesting. I'm not at all concerned with one individuals choice of creative tools. If people
honestly believe that Apple is dumping the pro-sumer hardware, than I would highly suggest you go out and buy new windows based machines immediately. After all, it would be foolish to wait for something that you are convinced is just going to lead you down a path to nowhere. Best hop on the bandwagon that cares about pro-sumers asap.
I consider myself a pro-sumer. I just happen to not require really fast hardware to do my work. Lucky me I guess
