That’s fine and I respect your opinion. Obviously I don’t agree but I’m glad we can have a sensible debate about it. Far too often these issues end up in a slanging match.
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Apple Services Revenue Hits All-Time Record High of $16.9 Billion in Q2 2021
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Apple stock is near an all time high. FEDGOV IRS policy is about to change substantially to the adverse interests of businesses including the largest one. I have a suggestion for the folks leading AAPL. Suspend buy backs for a couple years. Do a large secondary offering right now to get a pile of tax free cash and since AAPL is in high demand for safe portfolios it will fund easily. Park the money for a rainy day. In about 2 years when the Biden economic policies are realized, there is likely to be considerable disruption akin to 2008-9. Pull out the cash in 2023-4 to buy up discounted assets. At that point increase the dividend to bolster AAPL stock. AAPL is uniquely situated to realize that "a crisis is a terrible thing to waste".
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Profit margin doesn’t matter as much as the percentage cut Apple needs to break even or make a profit, since the majority of developers earn Apple no profit. I am guessing 20% to break even based on some napkin math I did a while back.
Epic is totally barking up the wrong tree here.