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macrumors bot
Original poster
Apr 12, 2001


Yerba Buena Center for the Arts prepped for Apple's media event
The Wall Street Journal reports that Apple will launch its 99-cent TV show rentals through the iTunes Store tomorrow, with Fox and ABC set to serve as launch partners for delivering content. A report earlier today had indicated that Walt Disney (which owns ABC) was on board with that plan and that News Corp. (which owns Fox) was undecided but leaning toward participating.
As part of the Apple event Wednesday, News Corp.'s Fox and Walt Disney's ABC networks are slated to be announced as offering 99-cent rentals of television shows through the iTunes store, according to people familiar with the matter.
According to the report, Fox's participation will be limited in duration, at least to start, and will be limited to shows such as Glee, Bones, and Lie to Me for which it owns both the production and broadcasting rights.

Echoing the report from earlier today, the new article claims that a number of News Corp. executives are uneasy about Apple's plan, fearing a disruption of the traditional television business. The company ultimately agreed to go along with Apple, however, as an experiment in alternative means for delivering content to consumers and in order to win goodwill with Apple to set stage for partnerships in other digital content ventures.

Article Link: Apple Set to Debut 99-Cent iTunes TV Show Rentals From Fox and ABC


macrumors 6502a
Jan 28, 2010
That's pretty sweet, but I still don't like renting digital content. I feel like I'm getting ripped off for some reason.

However, being $0.99 I may reconsider my stance on the matter.


macrumors 6502a
Jun 14, 2010
I m kind of uninterested in tomorrows Apple event. This is the first time I am ever not interested in any Apple event. Nothing really excites me whether it's Ipod touch, 99 cents TV shows etc. Good luck to Apple though. I hope it surprises me.


macrumors member
Jan 6, 2006
funny, doesn't Murdoch also own Wall Street Journal now? Interesting how things work.

But in all seriousness, looks like an interesting move. I don't know if it'll pan out though to be honest, especially in a Hulu-filled world. Netflix integration with iTV/Apple TV/whatever seems more of a feat than this news item...but I could be eating my words soon.


macrumors 68020
Jan 13, 2005
I already get netflix on so many devices I cannot get excited that the tav will have it, $.99 cents to rent tv shows is a lot when I just streamed last season of rescue me for my $8.99 fee thru netflix along with about a half dozen movies not even coating the disks I received


Apr 1, 2005
Space The Only Frontier
I already get netflix on so many devices I cannot get excited that the tav will have it, $.99 cents to rent tv shows is a lot when I just streamed last season of rescue me for my $8.99 fee thru netflix along with about a half dozen movies not even coating the disks I received

You streamed last season. Big difference between last season and " current episode" .


Sep 10, 2007
I prefer buying for only a $ more. However, I'm sure some people will find this useful. Props to Apple for offering more services to make its customers happy.


macrumors demi-god
Dec 30, 2009
pay or not, i just hope itv runs iOS so I can grab the new Plex app.
Mac Mini with Plex + iTV's = good enough for me


macrumors 603
Jul 13, 2008
I watch too many Fox shows for this to make a difference in my daily viewing, especially if episodes arent available immediately after they air at the latest. I'm not paying $30 per month to rent Fox shows, even though I'm trying to rid myself of commercials during TV shows by May. I already have part of that covered with Netflix, but this is too expensive unless there are network subscription options. Ugh.

I could already stream episodes pretty soon after they air for free with literally ten times less commercials. This will be pretty sucky if episodes aren't at least available to rent (and not keep, same as free streaming) the same night they air. I would pay for a subscription to a network, even if that meant force ads before and after content (though not during).


macrumors newbie
Jun 10, 2007

Let's get AMC on board with this 99 cent rental thing. I need to catch up on Mad Men and Comcast doesn't have AMC HD.


macrumors member
Oct 30, 2007
Hopefully new ATV will be iOS based, which will inspire all the networks to write apps, which will force Apple to come up with a better pricing structure to compete.

$.99 per episode to own, with a full season discount. Thats where I would consider buying.
Subscription is almost pointless at this point. Apple has missed the boat. Networks now provided a lot of free rotating ad supported content. The apple deal would have to be pretty sweet to beat free.


macrumors 6502a
Jan 25, 2010
Too expensive.

Well, at least, it makes us budget our entertainment wants. Sure, we pay flat rate monthly to our cable co. However, out of 250 channels, I watch 5 channels. Among them, I watch about 12 shows. So above the flat rate, we may rent on-demand movies. I may do that once every 2 months. So, between netflix, apple's itune, other apps or sources, I might spent half the flat rate I pay to cable co. It will save almost 5 to 6 hundred dollars per year. On a busy month, I might not watch anything except Netflix. 99c is not expensive. If apple could get 1 dollar monthly subscription per show per month that would be great ( 25 c per show).


macrumors regular
Jan 16, 2008
Too expensive... but if it's fox news it should cost 99 dollars even it's really worth .0000000001 cent.


macrumors 6502a
Jan 25, 2010
You can watch TV episodes from multiple websites all for free;,, etc. You pay and I'll get it free. Your loss.

Well, at least it will be easier to watch them on your TV. Surely, the iTV will have Safari that you go to these websites. ABC,CBS and Fox will have them in the HTML5 format. You can create web icons onto the main screen.


macrumors 6502a
Aug 30, 2006
Of course Walt Disney is on board... Jobs is the biggest single shareholder of that company, that's gotta help a bit, duh.
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