) If I want to watch a show once, how am I being ripped off if Im paying half the price that Id have to pay today to watch a TV show from iTS once?
2) Do you take your cable box or satellite with you when you leave the house? With iTS can you can take your videos with you.
3) Network shows are not free. You pay for them with your cable and with your time by sitting through commercials.
4) If one isnt a heavy TV watcher then Id say that $60/month for a service you arent using is a waste of money and a ripoff. Dont you agree?
5) If one doesnt have a PVR, if that PVR for some reason doesnt record a show, or if you are not at your home then catching up on a show youve missed by renting it for 99¢ sounds pretty reasonable. Dont you agree?
6) If you were taking a long flight and wanted some video content for the flight would you pack your PVR and TV, would try to stream it at home and hope if decides to save a local copy in RAM for your flight, or would you rent it from a service that allows you to keep a local copy on your device for a month? The latter sounds the most reasonable to me.
6) I dont understand this concept of a service should be free or shouldnt exist at all simply because it doesnt suit ones particular needs. I probably wont be using this TV show rental service much if at all (I dont use the iTS as it is) but I can certainly find reasons and scenarios why this would appeal to certain consumers.