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Apple Set to Increase LiDAR Chip Orders on Strong Demand for iPhone 12 Pro

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Demand for iPhone 12 Pro has been so strong among consumers that Apple's delivery lead time from manufacturers has had to be extended, according to Taiwanese industry publication DigiTimes.

iphone-12-pro-gold.jpg

As a result of increased demand for iPhone 12 Pro, particularly in the U.S., Apple is reportedly set to increase its orders of VCSEL chips for the LiDAR scanners that feature in the model.
Apple is placing more orders for VCSEL chips as delivery lead-time for pre-orders of the iPhone 12 Pro has now extended to 2-3 weeks compared 2-3 days for the iPhone 12, said the sources.
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The popularity for the Pro model appears to have caught Apple by surprise, as the company had reportedly prepared more stocks for the more affordable iPhone 12 on the assumption that demand would be higher for the entry-level 6.1-inch model.

Based on the sales of iPhone 12 Pro, some supply chain manufacturers are now said to be confident that demand momentum for VCSEL chips as well as Face ID 3D sensors will continue for a while after Apple starts shipping the 6.7-inch iPhone 12 Pro Max on Friday, November 13.

Taiwan-based GaAs foundry Win Semiconductor, which is reportedly engaged in production of VCSEL chips for the iPhone 12 Pro, now says its business prospects for the fourth-quarter 2020 will be brighter than those seen in the previous quarter, thanks to the strong demand.

The iPhone 12 and iPhone 12 Pro became available for pre-order on Friday, October 16 with a launch following on Friday, October 23. The iPhone 12 is priced starting at $799 for 64GB of storage, with 128 and 256GB available for an extra fee. Meanwhile the Pro model is priced starting at $999 for 128GB of storage, with 256 and 512GB of storage available for $1,099 or $1,299, respectively.

Article Link: Apple Set to Increase LiDAR Chip Orders on Strong Demand for iPhone 12 Pro
 
Article Link
https://www.macrumors.com/2020/10/29/apple-strong-demand-iphone-12-pro/
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Would be interested in seeing UK sales... £849 for the equivalent size and capacity to my iPhone 11.. That's just silly.
 
Honestly what did they expect. In most countries outside the us the price difference between 12 and 12 pro is barely 230$. While the difference between the 11 and 11 pro was 450$. Saying this in euro. A 11 cost 650 euro, while the 11 pro was 1159. Now the 12 cost 959 euro, while the 12 pro is 1159. Just a little more for a lot more
 
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CJM said:
Would be interested in seeing UK sales... £849 for the equivalent size and capacity to my iPhone 11.. That's just silly.
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We’re on phones 5-6 hours a day. More and more people are willing to shell out more for their companions. Especially now that they’ve learned to sell them used, and recoup a large cut of the investment.
 
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Do the 12 Pro and 12 Pro Max use exactly the same Lidar chips? Hence delayed 12 Pro Max launch currently snaffling Lidar chips and slowing up 12 Pro builds.

(Feeling grumbly my 12 Pro order shows no sign of arriving before 09/11/2020. :( )
 
imac ios x said:
Honestly what did they expect. In most countries outside the us the price difference between 12 and 12 pro is barely 230$. While the difference between the 11 and 11 pro was 450$. Saying this in euro. A 11 cost 650 euro, while the 11 pro was 1159. Now the 12 cost 959 euro, while the 12 pro is 1159. Just a little more for a lot more
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Honestly there’s barely a difference between the regular and pro models of this year compared to last year, so that makes sense
 
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imac ios x said:
Honestly what did they expect. In most countries outside the us the price difference between 12 and 12 pro is barely 230$. While the difference between the 11 and 11 pro was 450$. Saying this in euro. A 11 cost 650 euro, while the 11 pro was 1159. Now the 12 cost 959 euro, while the 12 pro is 1159. Just a little more for a lot more
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I wouldn't say the 12 Pro offers "a lot more" vs regular 12. Slightly brighter display, extra camera, Lidar and 2 GB of ram. Will see how the camera improvements of the 12 Pro Max turn out.
 
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Has anyone got experience of a situation in which Apple have given a delivery window but miss it?

Do they just say "Sorry, but tough."? Or "Would you like a high-value voucher to use on the Apple Store?"?
 
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