So. Just to be clear. 1) How many shares purchased when? 2) How many did you ride down from @200 to @78? How many from $78 back to $200? 3) You kept all of your original purchase, without adding or decreasing, and dumped it all at $340?
1. 6000 around 2000-ish.
2. All of it.
3. All of it.
I don't think I clearly explained my philosophy before, because you're still thinking as if I've said Apple was always a bad investment. That's not the case.
I'm championing the acquisition of assets at a fraction of their working capital.... this is the same strategy that propelled the fortunes of Warren Buffett, Walter Schloss, Jean-Marie Eviellard, Charlie Munger, George Soros, Stan Perlmeter, among others... these are all billionaires.
What I'm saying is that at this particular moment, Apple is overpriced. But that may not always be so. The market could tumble and present you with an opportunity even while Apple's operating results are unchanged but the market in general has taken a beating. That isn't the case at this moment. When Apple was at $386 a share some months back, however, it was. And it has been many times... but if AAPL is the only thing you have in your arsenal then you really haven't been looking around. Because I've done equally well with many other investments.
The returns I generate are atypical. If I were a money manager or a stock broker, I would not consider it ethical to suggest or even remotely imply that my returns are consistently attainable in the long run. but they don't have to be. Over time, smaller, sustainable returns compound... while protecting principal. This is critical to snowballing your overall multi-year return. There's reasons why brokers, advisors and money managers tell you that past performance doesn't predict future returns, and that every gain is at your own risk... because most of them aren't in a position of enough intellect to guarantee you anything. If they were, they wouldn't be doing business with you. Lee Kopp was one such person. My uncle did a few business deals with him. Kopp has a firm but he doesn't personally advise anyone with less than $30-40 million in investible capital. why? Because his expertise is worth more than your average Street analyst. Same with Tilson Funds.
But I'm going to put a point upon it: The total return for Berkshire, despite every naysayer who has thought since 1964 that Graham's methods were outdated, is about 185,000 percent, or 19-21% compounded annually for 40 years... a feat not even matched by the S&P. My rule of thumb? If you can't beat the S&P year over year, you might as well stick 75% of your cash in an S&P index fund and sit on it. Alternatively, you can evaluate the enterprise value of every company you're considering for acquisition (treat it as if you were going to acquire the company whole; take it seriously as a business)... but that requires some knowledge of interpretation of financial statements, accounting rules, and general business. So it's not for everyone... even among those who are in the profession, very few can consistently beat the S&P. Case in point: I keep a considerable portion of my portfolio in S&P index funds and ETFs.
Most people do not do the kind of research I do into the underlying business... and I don't even do that much. But the point here is threefold: A) I only hunt for winners... i.e. companies whose operating results are fantastic given the resources that they have available to them, B) that they have done so while minimizing risk, which may include deleveraging level 3 asset risk and maintaining a very low debt to equity ratio, and c) dispassionately waiting for only the right opportunity to acquire an asset at a fraction of its working capital where the reason for the undervaluation is not due to the operating results of the company but other temporary factors such as a general downtrend in the market.
What I'm saying regarding Apple is, once again, not that they are never or were never a good investment, but at $600 a share, they are not at this moment in a window of underpriced opportunity.
If you want me to share with you all the math behind it, send me a message and I'll break it down in detail. It's not rocket science... but you probably need to have some basic finance background at a college level to be familiar with the concepts involved. Or at least a willingness to research them on your own so I'm not just pelting you with data...
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Berkshire Hathaway's Class A is ~$120,000/share.
Some people have pointed at this as an example of "the sky's the limit" but keep in mind.... Berkshire Class A Common has never split since Buffett's partnerships acquired the company in 1964. There are roughly 1.5 million shares of BRK-A.
By comparison, Apple has 923 million shares outstanding. Berkshire trades at around 2 times its book value. Apple trades at several times its book value. The refusal to split Berkshire's Class A common voting shares is what has protected it from speculative volatility, so the low transaction volume is due partly to the high barrier to entry, which is a good thing if you are a true investor seeking long term sustainable rates of return that will compound (read: snowball) over time.