Apple Shares First Series of HomePod Ads With Focus on Music

Discussion in ' News Discussion' started by MacRumors, Jan 27, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today shared its first series of HomePod ads on its official YouTube channel, titled Bass, Beat, Distortion, and Equalizer.


    The four 15-second clips show the word HomePod animated in various ways, with the actual speaker only appearing in brief flashes. Apple also highlights that the speaker is now available to order ahead of its February 9th launch across the United States, United Kingdom, and Australia.

    The music-focused ads are each set to their own song, including Ain't I by Lizzo, DNA by Kendrick Lamar, Holy Water by Hembree, and All Night by Big Boi. Apple continues to position the HomePod as a "breakthrough speaker" first and "intelligent home assistant" second in the description of each video.

    The ads follow Apple's teaser video titled Introducing HomePod shared back in June, after the speaker was previewed at WWDC 2017. It's very possible they'll air at commercial breaks during the 60th Annual Grammy Awards on Sunday.

    Apple has primarily positioned the HomePod as a speaker that can stream Apple Music, but with built-in Siri, users can also send messages, set timers, play podcasts, check the news, control HomeKit-enabled smart home accessories, and complete several other tasks without needing to take out their iPhone.

    The speaker is equipped with spatial awareness and Apple-engineered audio technology, including a seven-tweeter array and high-excursion woofer. It stands nearly seven inches tall and is powered by Apple's A8 chip.

    Article Link: Apple Shares First Series of HomePod Ads With Focus on Music
  2. miniyou64 macrumors 6502


    Jul 8, 2008
  3. TxExCxH macrumors regular


    May 16, 2014
  4. gugy macrumors 68030


    Jan 31, 2005
    La Jolla, CA
    These are cool! Love the type animation treatment.
  5. Dilster3k macrumors 6502a


    Jul 20, 2014
    Frankfurt, Germany
    This really has to be one of their weirdest launches ever. Your average Joe doesn't even know this exists, tech experts aren't fully aware what it's fully capable of... And man these ads don't help that.
  6. ke-iron macrumors 65816

    Aug 14, 2014
  7. ipedro, Jan 27, 2018
    Last edited: Jan 27, 2018

    ipedro macrumors 68040


    Nov 30, 2004
    Toronto, ON
    These ads just emphasize the poor choice of name. Should have been POD.

    The iPod is dead and it would've been nice to see the name persist. HomePod doesn't go well together and Home itself is far too specific for a device that'll be used in offices, retail, etc.

    POD would have fit with Apple's newest products: MUSIC, TV, WATCH. HomePod seems like an outlier.
  8. hlfway2anywhere macrumors 65816

    Jul 15, 2006
    These are alright. Maybe enough to make you curious about the product without setting any expectations. Which is good since it's best not to expect much from HomePod.
  9. plucky duck macrumors 6502a

    Jan 5, 2012
    What in the hell, these ads are hideous, very unconventional, looks very low budget.
  10. dan9700 macrumors 68020


    May 28, 2015
    Still not even sold out or delivery date changed this isnt gonna do well and wish they woukd stop using trap artists
  11. yourmn macrumors regular


    Jun 28, 2010
    United Kingdom
    They're alright actually. Seen much worse from Apple recently
  12. TonyC28 macrumors 65816


    Aug 15, 2009
    This settles it...
    It’s a music player that also does Siri. Nothing wrong with that, I just wasn’t sure which direction they were trying to go.
  13. Baymowe335 macrumors 68030

    Oct 6, 2017
    So not good enough, right? Product doomed?
  14. Wiesenlooser macrumors 6502a

    Jul 9, 2010
    THis is a hard product to advertise. Given that, they are done well but I am not sure if these work to get the interest of customers.
  15. Baymowe335 macrumors 68030

    Oct 6, 2017
    The ads help the average Joe know it exists. It’s new...we will know what it’s fully capable of when some reviews come out. They aren’t going to do demonstrations for commercials.
  16. wigby macrumors 68000

    Jun 7, 2007
    I agree but I also think the public assumes that 'Pod' denotes portability. Also the 'Home' part helps sell Homekit functionality which needs all the help it can get at this point.

    The best was the EQ ad. It went well with the music choice, was playful and truly stood out from the others. All the others were something I would expect more from other competing brands.
  17. 62tele macrumors 6502a

    Apr 11, 2010
    There is nothing in those ads that piques my interest in the HomePod. I must not be the intended demographic musically.
    There is certainly nothing that lets one know that this is an Alexa or Google Home alternative.

    This will be one of the few Apple products in which I will not be an early adopter.

    Still waiting to Apple to wow me something innovative. Apple seems more like a great rock band that, after 20 years of hit album after hit album, have "hit the wall" and can't craft amazing tunes (products) any longer.
  18. Joe Rossignol Editor

    Joe Rossignol

    Staff Member

    May 12, 2012
    Good thing this Joe works at MacRumors and knows it exists :D
  19. ke-iron macrumors 65816

    Aug 14, 2014
    Apple Pod is the worst name ever. HomePod is much better suited for what it is.
  20. radiology macrumors 6502


    Feb 11, 2014
    Westlake, OH
    I am very excited about this product. I hope they eventually come up with a HomePod Pro!
  21. swingerofbirch macrumors 68040

    Oct 24, 2003
    The Amalgamated States of Central North America
    I never thought I'd say this, but they need Jeff Goldblum back.
  22. Dilster3k macrumors 6502a


    Jul 20, 2014
    Frankfurt, Germany
    Strongly disagree, these products fall under a new category that are the successors of the iPod legacy. Therefore AirPods & HomePods hold this to clearly differentiate themselves from the main line-up.
  23. Baymowe335 macrumors 68030

    Oct 6, 2017
    Ever take marketing? They will have subsequent ads to talk about different features. Ads are supposed to have a single, powerful message. We know it’s a great speaker. Next, they’ll teach us it’s a great assistant.
  24. Slix macrumors 6502a


    Mar 24, 2010
    I don't particularly like the style of these ads, but I will say, they remind me a lot of the old iTunes visualizers, and I'm sure people will obviously realize it's a speaker from Apple, with Siri.
  25. iapplelove macrumors 601


    Nov 22, 2011
    East Coast USA
    The Ad team couldn’t come up with something a little more creative?

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