Fish rots from the head. Enjoy your denial.
But what is rotting? Apple is doing fine, more than fine really. Where is the rot? Because they aren’t emptying the coffers into Pro device dev only? Apple knows what makes them profits, and knows what market to follow. Pro stuff is a niche, one that they are still showing love, a renewed love too since the beginning of this year. Is is because they are more politically active and supposedly an evil “
liberal” company now? Apple has always been a left leaning company. Steve stared the environmental Apple we know today, and he partnered with Product RED, a humanitarian charity. Apple now steps us for diversity and multiculturalism, which is wise, considering they are an international company who employ people from all walks of life, around the world. Or is it that they are “too focused on emoji” now? Apple’s user base is majority average consumer, and has been for the better part of the past 15 years.
How is Apple rotting? Where?
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Steve Ballmer also took Microsoft to the peak of market domination, financially Microsoft did exceedingly well and made tons of money during the early years of his tenure. And look what happened to Microsoft after years of small missteps and stalled innovation.
That’s completely different, and a false equivalence to then max. Steve Balmer had like three good years at the helm of Microsoft. 2000-2003 was the best it got for him. Then Vista got delayed, and delayed again, and finally launched as the sh*itshhow it was in 2006. He crapped out a half-baked, crap colored competitor to the iPod. He orchestrated the release of touch-screen, tablet-esque things, that worked so poorly that no one bought them. They made the Xbox, which is a success, that’s one bright spot on his time at Microsoft. And perhaps his only other bright spot was Windows 7, which is what Vista was supposed to be, a full 9 years after XP launched in 2001. He was a pompous ass who laughed at Apple, as they smashed though them. Apple may have a high self-esteem and view of itself, but no one in power at Apple, especially Tim Cook, acts like Balmer.
Also, the Microsoft of the 2000s is nothing like the Apple of the 2010s, hell it was nothing like the Apple of the 2000s. Microsoft was and still primarily is a software company. Other than the Zune, Microsoft really didn’t make any hardware until the Surface lineup they have now. Apple was already a software/hardware company by the time of Steve Balmer, and has only grown (quite exponentially), and is now a software/hardware/services company. Balmer inherited a giant and royally f*cked it all with in a few years. I’m Cook inherited a mega company, and has built it even higher than Jobs had ever envisioned it would ever be.’
Apple still innovates in Apple’s own way, as they always have. Apple hardly ever “invents” anything. they take what they see isn’t working, but could be fanatastic, and mound it into something that changes the way we think and act. Apple is still innovating and pushing boundaries. iPhone X, Watch, MacBook Pro w/Touch Bar, iMac Pro, AirPods, Apple Pencil, ARkit, etc. This stuff matters, and is forging new ground on what can be and what will be in the world of tech.