That’s why they’re releasing new episodes every week. True, they don’t have a lot content, but it’s $4.99, not $11.99. If you’re watching a couple series and enjoying them, is there not $5 worth of value there? $1.25 a week? If not, cancel ¯\_(ツ)_/¯
But that issue resolves itself over time. Two years from now there’s going to be dozens of series with complete seasons in the can, dozens of movies, more content being released all the time. A $50 charge once a year? I think it’s going to do pretty well.