Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
It was such a weird event that just kept droning on. No information on pricing for most things, and most things aren't going to be available until the autumn. What's the point?

At least they updated the iMac last week so I could finally buy a new computer. I hope they aren't too starstruck to keep working on the Mac.
 
Without presenting any value judgements, vis-à-vis Cook vs. Jobs, I continue to observe an unsettling trend on Apple's part that pushes consumption rather than production. I'm sure this is an industry-wide trend, but it worries me nonetheless.

The original Macintosh, and most of Apple's hardware and software circa 2000-2010 (the iPod and iTunes Store excepted) were marketed and designed as tools that allowed the average person to create, empowering the user. While some of these tools are still ostensibly around, others have been unceremoniously shuttered and lock-down instituted on both hardware and software. Today's focus seems to be on consumption, maintaining a steady diet of other peoples' images and sounds, all while steadily feeding the ever-hungry mouth of Ma Apple (among many others).

Without saying anything about the economic consequences of this trend, the social consequences I see most generally tend to a surrender of our personal agency to the gadgets and corporations to whom we have unassumingly entrusted our lives. Under such conditions, our creative and critical thinking faculties cannot help but atrophy. Even if this seems benign or misguided to some of you now, this individual decay makes society as a whole weaker; susceptible to demagoguery, enchanted by the ephemeral, rootless and unable to see beyond what is presented to us.

Bringing this back around, Apple cannot be all things to all people. If they don't realize this sooner than later, things will really start to go south, regardless of what the prognosticators say. Like many before them, Apple seem to have drunk their own Kool-Aid. Apple was (and is) referred to as a cult by certain parties, entrapping its users in its own aura of magic and reality-distortion. I've never lent much credence to such biased remarks, but with Apple seemingly attempting to provide everything short of your groceries now, I can certainly imagine a very dangerous religion continuing to grow around the company (and the tech industry as a whole).

:oops:
Your first statement is a very well-worded formation of what I've been thinking about Apple but haven't been able to quite put my finger on or put into words.
 
Like it or not, this is quite remarkable business strategy and almost certain to pay them and their shareholders even more dividends.

Without cannibalising their existing lineup, they are opening up more revenue streams. Indeed, they are actually complimenting their (iOS) products by augmenting the ecosystem functions as well. For any other business it would be a huge and complex step into the unknown, Apple however appear to be achieving it as natural progression, all the while supporting what for the last ~8 years has been their core business.

Their previous financial dependancy on iPhone sales was always a huge risk and now a memory.
 
I bet Timmay has this video as one of his favs on youtube so that he can marvel at how great his pipeline is.
Overwhelmingly disappointed with this entire direction of Apple. Have been for a while now.

The company is huge. It has a ton of money but it's from past revolutions that continue to see success. This presentation is an excellent example of how unfocused this huge company has become. You've got tons of new services, tons of tangents... all 'me too' in a way... but no clear path ahead.

I look at this Netflix competitor and I simply ask 'why?' ... Why do I need this in my life? I already have HBO, Showtime, Netflix, etc... my least favorite is Prime. I ask myself, what don't I like about Prime? It seemingly lacks any focus that the others have. Amazon is busy doing all sorts of other stuff on the side. This isn't their crown jewel. And that's what I think about Apple entering this TV+ space. Why on earth are they dipping into this world? This isn't their focus. They didn't write songs to be sold on iTunes. They aren't a media company developing magazines. It's like a child was given the reigns to a supercar and has no clue where to take it next. Sure he can turn it on and barely look over the hood but because he is clueless on where to take it he drives all over the neighbors lawn and eventually smashes the damn thing into a wall. This is Tim Cook at the helm of Apple - riding out the success of the past revolutions all over your neighbors lawn until he smashes the damn thing into a wall.

Simply put: things change, get used to it. The Apple of the Steves was not the Apple lead by Steve, which is not the same company lead by Tim Apple. Competition does have an influence and Apple does not live in a vacuum. Every thing they do is risky business. It may be good or not, only time will tell. But if you dreamed of an Apple that would keep building Macintosh computers forever and ever... well.
 
I'm getting a strong Tidal launch vibe from this ultra-forced, glitzy midlife-crisis snoozefest, and likely the same commercial result.

For one, the hypocrisy: Apple as a frontrunner of user/data privacy, will now funnel US Apple cardholder consumption data to Goldman Sachs just like opening up iCloud to the Chinese government without batting an eyelash. It's a below the belt mercantilistic move that has Tim Cook written all over it.

For another, none of these products is ready. All of it was a "coming soon" teaser, which is un-Apple to boot.

None of this gives a boon to Apple's international sales. Those services, exciting or not, useful or not, are not even available in Canada, let alone LATAM, Europe, China, India etc where even vanilla News hasn't showed up and Apple Pay only started working a couple months ago. What is the value add for us Apple consumers here, who already pay through the nose for devices that don't even support the full service set? Sales will continue stagnating, and I wonder if Cook will blame the "market" again.

I wish Apple went back to being Apple Computer making kick@ss computers that defined the industry instead of playing catch with established streaming services.
 
Last edited:
I don’t understand the unproportinal backlash on this keynote. It was a presentation of the upcoming services and not hardware; wasn’t that clear before it started?
I’m not saying it was a great keynote, but what else could it have been.
I liked the videos they had on display (intro, directors/actors) and also the idea of the creators on stage talking about their shows. I could easily see this being a cool idea continuing in the future; turning on the lights and be surprised!
The non-techies loved this part; ask my gf and here friends, to which I could show parts of a keynote for the first time!

I always have keynotes running in the background while doing something else.
Except for the iPhone reveal, I haven’t seen a keynote where I’ve been glued to the screen. Lower your expectations and use your time more efficiently.
 
  • Like
Reactions: ErikGrim
"If you know what you want to watch next, just use Siri"...if you're fortunate enough to be in one of the few countries that it's supported in FOUR years later.

Every time there's a new Apple software announcement, I'm less excited and more suspicious about what will be missing and where.
 
Sadly Apple's direction is a numbers game. To make more money Apple has to go after the common man and woman, people that have little tech experience but have spare cash to spend and spare time. There are a lot more of those people compared to tech guys and gals wanting to create something, code something, write something. So the reality is desktops, laptops and even the iPhone and iPad going forward will become back burners, devices that have reached a peak but are conduits to Apples curated content.
 
  • Like
Reactions: mi7chy
There's the old saying, which probably should be printed and tuck up in Tim Cook's office - "Speak softly and carry a big stick"
 
Profits are way up for apple since Tim took over.
Yup, as an Apple user I find this VERY useful. Every time I had my Macbook Pro replaced due to a failing keyboard I thought "aahh, who cares, at least their profits are way up".

If you don't like it then leave.
Oh, I did. We've got three more Apple devices at home – an iMac, Macbook 2016, iPad Air 2. I kept hoping to see... something I would want. But it's time to end the toxic relationship for good.

I was hoping for one thing from this event: "Spotify for books". Like Kindle Unlimited, but with the Big Four publishers. They announced more or less everything else.
 



If you missed Apple's "It's Show Time" event that took place at 10:00 a.m. Pacific Time yesterday morning, or if you just want to rewatch, the event video is now available in its entirety on YouTube.


Apple's March event focused on services, with the company introducing multiple new products, most of which are launching later in the year. Apple debuted Apple News+, Apple Card, Apple Arcade, Apple TV+, and a revamped Apple TV app.

Apple News+, the only service that's available now, is designed to let Apple News readers sign up to access magazines and content from some paywalled news sites like The Wall Street Journal for $9.99 per month.

Apple Card, set to be available this summer, is a new Apple credit card being released in partnership with Goldman Sachs. Apple Card offers daily cash back on purchases, unique privacy features, and spending tracking options right in the Wallet app.

Apple Arcade is a gaming service that Apple plans to release this fall that will give subscribers access to more than 100 iOS games for a single monthly fee (not yet announced). Apple is contributing to the development costs of the games included, all of which are new and have been created with the service in mind. Apple Arcade includes all updates and content within games, with no in-app purchases.

Apple TV+, also launching in the fall, is Apple's new streaming TV service that will house its original content. It's similar to something like HBO in that it will only offer Apple-created content. Apple has also announced a revamped Apple TV app coming in May that will include channels, aka subscriptions you can buy right in the TV app with content you can watch without leaving the TV app.

If you missed MacRumors' coverage of all the announcements yesterday, we've rounded it up below:

[*]Apple Announces Apple News+ $9.99 a Month Subscription Service With Access to Over 300 Magazines
[*]Apple Announces Original TV Streaming Service 'Apple TV+'
[*]Apple Announces 'Apple Card' Credit Card With Daily Rewards, Simplified Statements, and No Fees
[*]Apple Announces 'Apple Arcade' Cross-Platform Subscription Games Service With Access to Over 100 Titles
[*]Apple Reveals Redesigned Apple TV App With 'Apple TV Channels' Subscription Feature
[*]Apple Shares All of the Videos From Today's Services Event
[*]Apple Releases iOS 12.2 With Apple News+ Service, New Animoji, HomeKit and AirPlay 2 Support for TVs, Safari Changes and More
[*]Apple Releases tvOS 12.2 for Fourth and Fifth-Generation Apple TV
[*]Apple Releases macOS Mojave 10.14.4 With Safari Automatic Dark Mode and Apple News+ Support
[*]How to Sign Up For an Apple News+ Subscription
You can also watch Apple's live stream on Apple's own Events website, but the YouTube version is easier to pause and fast forward/rewind than Apple's version.

Make sure to keep an eye on MacRumors because we have more coverage of Apple's new services coming, including guides on Apple Card and Apple TV+.

Article Link: Apple Shares Full Video of March 'It's Show Time' Event on YouTube


Big question is, will Apple TV+ also give access to stream all or some of the movies and series currently available on iTunes? Or is it just 20+ something shows apple are developing. Anyone?
 
I bet Timmay has this video as one of his favs on youtube so that he can marvel at how great his pipeline is.
Overwhelmingly disappointed with this entire direction of Apple. Have been for a while now.

The company is huge. It has a ton of money but it's from past revolutions that continue to see success. This presentation is an excellent example of how unfocused this huge company has become. You've got tons of new services, tons of tangents... all 'me too' in a way... but no clear path ahead.

I look at this Netflix competitor and I simply ask 'why?' ... Why do I need this in my life? I already have HBO, Showtime, Netflix, etc... my least favorite is Prime. I ask myself, what don't I like about Prime? It seemingly lacks any focus that the others have. Amazon is busy doing all sorts of other stuff on the side. This isn't their crown jewel. And that's what I think about Apple entering this TV+ space. Why on earth are they dipping into this world? This isn't their focus. They didn't write songs to be sold on iTunes. They aren't a media company developing magazines. It's like a child was given the reigns to a supercar and has no clue where to take it next. Sure he can turn it on and barely look over the hood but because he is clueless on where to take it he drives all over the neighbors lawn and eventually smashes the damn thing into a wall. This is Tim Cook at the helm of Apple - riding out the success of the past revolutions all over your neighbors lawn until he smashes the damn thing into a wall.
Nobody was clamoring for any of these things.
 
Worst event in the history of apple it has actually put me off apple a but, to much political correctness and that lying snake Oprah no thanks, after the airpods 2 fail which are exactly the same to me im questioning what apple is doing if WWDC is wow then I'm gonna think about leaving apple after 17 years
 
1984.jpg


This time the sledgehammer bounced off the screen...
 
Comments are cancer. I mean, just look at this forum.
What are you talking about? This forum is my number one source of entertainment. Haters vs Fanboys (shareholders). Doesn't get any better than this. One side can't see the other side's perspective. Kind of like people arguing politics or religion. Nobody is going to sway the other guys opinion, yet, the comments never end.
 
Last edited:
The fact that in the end this keynote ended on Youtube tells you a lot more that watching the keynote.
I don’t understand the unproportinal backlash on this keynote. It was a presentation of the upcoming services and not hardware; wasn’t that clear before it started?
I’m not saying it was a great keynote, but what else could it have been.
I liked the videos they had on display (intro, directors/actors) and also the idea of the creators on stage talking about their shows. I could easily see this being a cool idea continuing in the future; turning on the lights and be surprised!
The non-techies loved this part; ask my gf and here friends, to which I could show parts of a keynote for the first time!

I always have keynotes running in the background while doing something else.
Except for the iPhone reveal, I haven’t seen a keynote where I’ve been glued to the screen. Lower your expectations and use your time more efficiently.
If this was exactly the same keynote but in which new subscription service ended with a black slide with XX $/€/£/month it would habe been a lot better. A date in each of those slides wouldn't have hurt.
 
Last edited:
I bet Timmay has this video as one of his favs on youtube so that he can marvel at how great his pipeline is.
Overwhelmingly disappointed with this entire direction of Apple. Have been for a while now.

The company is huge. It has a ton of money but it's from past revolutions that continue to see success. This presentation is an excellent example of how unfocused this huge company has become. You've got tons of new services, tons of tangents... all 'me too' in a way... but no clear path ahead.

I look at this Netflix competitor and I simply ask 'why?' ... Why do I need this in my life? I already have HBO, Showtime, Netflix, etc... my least favorite is Prime. I ask myself, what don't I like about Prime? It seemingly lacks any focus that the others have. Amazon is busy doing all sorts of other stuff on the side. This isn't their crown jewel. And that's what I think about Apple entering this TV+ space. Why on earth are they dipping into this world? This isn't their focus. They didn't write songs to be sold on iTunes. They aren't a media company developing magazines. It's like a child was given the reigns to a supercar and has no clue where to take it next. Sure he can turn it on and barely look over the hood but because he is clueless on where to take it he drives all over the neighbors lawn and eventually smashes the damn thing into a wall. This is Tim Cook at the helm of Apple - riding out the success of the past revolutions all over your neighbors lawn until he smashes the damn thing into a wall.

I like your poetic approach - seems shareholders still love timmey!
who cares - apple has become the company WE never wanted to be customer of - so lets gets the pants on and move to m$ who have the cool kids now.
[doublepost=1553685016][/doublepost]
I think it’s amazing how your comment assumes the people pulling this huge heavy lift and who convinced big name actors and directors to join, didn’t consider any of the things a random MacRumors user said in one post. I think their planning sessions go beyond the time it took you to come up with this. But more importantly, the way you name-call Tim, all the more reason they should hire you and just undo everything they announced yesterday.

your inferior approach to diss an macrumors expert speaks for itself and deserves NO attention - which I only give you out of politeness, you seem to lack of!
[doublepost=1553685145][/doublepost]
It's an incredible presentation and I recommend watching it and forwarding to your friends.

I add the /s for you
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.