Without presenting any value judgements, vis-à-vis Cook vs. Jobs, I continue to observe an unsettling trend on Apple's part that pushes consumption rather than production. I'm sure this is an industry-wide trend, but it worries me nonetheless.
The original Macintosh, and most of Apple's hardware and software circa 2000-2010 (the iPod and iTunes Store excepted) were marketed and designed as tools that allowed the average person to create, empowering the user. While some of these tools are still ostensibly around, others have been unceremoniously shuttered and lock-down instituted on both hardware and software. Today's focus seems to be on consumption, maintaining a steady diet of other peoples' images and sounds, all while steadily feeding the ever-hungry mouth of Ma Apple (among many others).
Without saying anything about the economic consequences of this trend, the social consequences I see most generally tend to a surrender of our personal agency to the gadgets and corporations to whom we have unassumingly entrusted our lives. Under such conditions, our creative and critical thinking faculties cannot help but atrophy. Even if this seems benign or misguided to some of you now, this individual decay makes society as a whole weaker; susceptible to demagoguery, enchanted by the ephemeral, rootless and unable to see beyond what is presented to us.
Bringing this back around, Apple cannot be all things to all people. If they don't realize this sooner than later, things will really start to go south, regardless of what the prognosticators say. Like many before them, Apple seem to have drunk their own Kool-Aid. Apple was (and is) referred to as a cult by certain parties, entrapping its users in its own aura of magic and reality-distortion. I've never lent much credence to such biased remarks, but with Apple seemingly attempting to provide everything short of your groceries now, I can certainly imagine a very dangerous religion continuing to grow around the company (and the tech industry as a whole).