Agree. As I was watching the Event yesterday, it dawned on me that there’s probably nothing to look forward to when it comes to future Apple product releases. And that’s why we got yesterday’s event.
With hundreds of billions in the bank, Apple absolutely refuse to spend relatively small amounts to do simple things like modernize iCloud and fix the obvious issues with most of their current Mac hardware. And relief just isn’t coming for those product lines.
I don’t want to leave the ecosystem. But I probably won’t have a choice soon without having to trick myself into believing Apple products remain worthwhile buys. And I’ve been using them for 27 years.
Fixing iCloud won’t be a priority until utilization drops enough to warrant a new investment.
It’s not about product, it’s about return. Why spend money to fix a service if they don’t anticipate new revenue from it?
Same with Mac. User base is relatively stable, and fixing the issues won’t create new Mac users. So.... no fixing. It’s not about making great products, it’s a balance between investment and revenue. That’s the math they do.
iCloud will never compete with OneDrive, google drive, so keep it just usable enough to be a feature of other products. Mac is just usable enough for niche segments (video, fashion, nerds for nice trackpads), but it will never grow relative to other markets, so.... minimum investment to keep user base stable.
We are back seat to new faster ROI products. They have us, no need to spend except to keep us.
I’m already out on most services. The underlying OS keeps me.