Apple botched this keynote. They are really behind the times now and really not innovating. I see a poor future ahead for apple. This means that while everyone dumps their stock (deservedly so), now may be a good time to buy more Apple stock. Apple does not have a viable long term plan because hardware keeps getting cheaper and better and there's really no way to compete with luxury when hardware is going to be good enough. Apple is still very closed and this may be the mac all over again. Apple can be a niche company and survive, but they should not delude themselves with saying that they only make the best products that only discerning people will appreciate. It's just not true. They're niche because people realize that their products soon won't be worth the premium that they are asking for.