They should spend more time working on code quality and less time on making packaging environmentally friendly
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Apple Shares Meticulous Steps Taken to Ensure iPhone Packaging is Environmentally Friendly
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Good move, but I'll miss the "new Apple smell." Maybe they'll develop a scent to spray in when the packaging goes 100% paper.
But then they couldn't make more money selling it to your separately. Compare this to Samsung that includes it in the box.
I have to say, Apple is the absolute master at creating an image of a responsible, loving, caring, compassionate company that as their executives love to say "builds products for people not profit" ... I want to barf but I can't argue with their success.
No question that Apple excels on their packaging. I am always impressed by the jewel-like packaging of the MBP, the iPad, and the iPhone. Regardless if it is "green" or not.
/rant on
But the elephant in the room, is not the packaging, but the amount of glue used internally to anchor, or isolate in some cases, what could/should be replaceable components therein. [Granted, the miniaturization of some idevices requires such glue, making them disposable -- e.g. the iPods, Pencil, Trackpad.]
But battery, memory, SSD on the Macs should be readily replaceable (with Apple-sourced OEM components) allowing increased hardware functionalities, increase the devices' longevity and defer landfill use.
i understand Apple's profit model, charging one-time for the hardware, and providing OS updates for free -- all within a five year window. But I would prefer Apple to charge for major OS updates after few years from new (say three years), and sell OEM-quality upgrade kits to existing hardware -- all as an alternative.
It will never happen -- I know.
/rant off
/rant on
But the elephant in the room, is not the packaging, but the amount of glue used internally to anchor, or isolate in some cases, what could/should be replaceable components therein. [Granted, the miniaturization of some idevices requires such glue, making them disposable -- e.g. the iPods, Pencil, Trackpad.]
But battery, memory, SSD on the Macs should be readily replaceable (with Apple-sourced OEM components) allowing increased hardware functionalities, increase the devices' longevity and defer landfill use.
i understand Apple's profit model, charging one-time for the hardware, and providing OS updates for free -- all within a five year window. But I would prefer Apple to charge for major OS updates after few years from new (say three years), and sell OEM-quality upgrade kits to existing hardware -- all as an alternative.
It will never happen -- I know.
/rant off
I don't really think they are though. They make their phones virtually irreparable, hence encouraging the idea towards people to use and throw their phones and buy the newest version. While I understand that doing the opposite would harm their sales numbers, but calling oneself environmentally friendly by virtue of a packing box is nothing but a PR stunt.
But you still have to consider how their environmentally friendly across all of their product line. And I don't know too many people that actually "throw away" their phones, they have a recycling program through Apple known as Liam. And it's not just Apple phones that are in Irreparable, Smart phones are so compact, phones in general just are not is repairable as they used to be.
http://mashable.com/2016/03/21/apple-liam-recycling-robot/
Regardless, Apple always touches on how they are environmentally friendly with their products and this is just another reason to show you of all the changes they made over the years. I don't believe this is a Publicity stunt at all.
Does anyone know how this compares to other manufacturers like Samsung and Google?
Yeah because it's the same engineers who work on both
Yeah because it's the same engineers who work on both
Good move by Apple. I’ve always liked the deluxe packaging yet thought they could do more with less and different materials.
Now they have to design a cord that doesn’t crap out after a year of use. The cables junked due to ineffective strain relievers and crappy jacket material dissolving due to skin secretions must fill a landfill.
Now they have to design a cord that doesn’t crap out after a year of use. The cables junked due to ineffective strain relievers and crappy jacket material dissolving due to skin secretions must fill a landfill.
I for one expect premium packaging when I purchase a device that costs $1,000+. This comes across as calling a worse package (also cheaper for Apple) "environmentally friendly" to make it more palatable to consumers.
If Apple really wants to save the environment through reduced packaging then they should include the airpods with the iPhone. That will save millions of people from having to hurt the environment through their excessive packaging consumption.
If Apple really wants to save the environment through reduced packaging then they should include the airpods with the iPhone. That will save millions of people from having to hurt the environment through their excessive packaging consumption.
I've got every iPhone box going back to the original, multiples of each actually, as the collection includes my wife's and at least 2 of our 4 kid's device boxes. I do also have a few non-Apple boxes that I found interesting enough (in other words similar to Apple quality) to keep. Somewhere in storage I know I still have my G5 Mac Pro tower box, although it's not the box that still intrigues me, but rather the Mac itself and its ingenious design inside and out. I loved that computer, including the whoosh sound it made at startup as the fans spun up.
this.
i also still have that box.
that box was able to show everyone that expensive, fragile electronics can be packaged in a small box.
it was an incredible experience at the time.
the focus at that time was more about using less packaging rather than environmentally friendly packaging materials.
the box also able to emphasize the slimness of the computer itself by being packaged in an ultra slim box.
also the density of the recycled paper content of the box was very high. the computer felt well protected.
Totally appreciate the efforts, first off.
I did notice a small thing though, on my iPhone 7 box the printing of the phone was blurrier than I remember from older apple products, which always had a crisp magazine like print. I wonder if it's related. Worth it, just a small curiosity.
I did notice a small thing though, on my iPhone 7 box the printing of the phone was blurrier than I remember from older apple products, which always had a crisp magazine like print. I wonder if it's related. Worth it, just a small curiosity.
That's just dandy that Apple is making its packaging environmentally friendly. Yet, it's too bad Apple has does not make its hardware as friendly. Take the Mac for example, no model can be readily repaired, upgraded, updated, or expanded. (Yes, there are minor exceptions.) This is by design, and disingenuous that Apple would suggest it is green. It takes an incredible amount of resources to make one Mac or one iPhone, but Apple builds them with planned obsolescence in mind. Keep the wheels turning. Make the shareholders happy. Create maximum profit. Job number one. Done.
Did you even read the article? They reduced the plastic INSIDE the cardboard box.
I was also disappointed that Apple did not include the plastic box with the stainless model. I thought that made it more of a premium experience, especially given the price point for the stainless model. That said, the Ceramic Edition doe include the plastic box.
If only they had gotten rid of this 10 year old charger and meticulously packaged a 12 watt instead.