Apple Shares New 2018 Holiday Gift Guide

Discussion in ' News Discussion' started by MacRumors, Nov 14, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today updated its website to introduce its annual holiday gift guide, recommending Apple products for people to purchase for friends and family this holiday season.

    This year's gift guide is streamlined and simple, focusing primarily on Apple's newest selection of devices organized into different color collections.


    The $999 iPhone XS, the $159 AirPods, and the Apple Watch Series 4, starting at $499, are the top three recommendations in the gift guide and these are the devices that are also likely to top many holiday wishlists.

    Apple's AirPods in particular have been an incredibly popular gift choice since they launched and their popularity has shown no signs of waning.

    iPhone XS cases, stainless steel Apple Watch Series 4 models, and Apple Watch Sport Loops in shades of pink, gray, and brown are also top picks, but scrolling down on the page, there's an iPhone XR-focused section.

    In this portion of the guide, Apple recommends the $749 iPhone XR, which comes in a variety of colors, along with the $349 HomePod, iTunes gift cards, and Apple Watch bands and iPhone XS cases in shades of gray, blue, and cream.


    Apple can't recommend iPhone XR cases in this iPhone XR section because it hasn't come out with first-party iPhone XR case options.

    A third section recommends devices like the new iPad Pro, which starts at $799, the Apple Pencil 2, and the Smart Keyboard Folio for the iPad, while other recommendations further in the guide cover the Apple TV 4K, the Magic Mouse 2, the 13-inch MacBook Air, and more.


    Apple usually recommends some third-party products in its gift guide, but has not done so this year, choosing instead to focus on its own devices.

    In addition to sharing its gift guide, Apple today also kicked off its holiday return period, offering a holiday extension on its typical two week return period. Most Apple products purchased between November 14, 2018 and December 25, 2018 can be returned to Apple through January 8, 2019.

    Extended holiday returns are available in the United States, Canada, Australia, the UK, and other select regions. As is typical, Apple is offering two-day shipping on all purchases, and later in December, will likely offer one-day shipping options for last minute shoppers.

    Article Link: Apple Shares New 2018 Holiday Gift Guide
  2. 1080p macrumors 68030


    Mar 17, 2010
    Planet Earth
    Apple recommends it's most expensive model of iPhone for Christmas? Tell me more!
  3. Kiro macrumors member


    Sep 15, 2015
    Germany, Leipzig
    If apple would not have killed first my apple watch (got the fixed one back today) and then my stock options... I would have been in business for some holiday gifts. Sadly, I‘m not.
  4. Baymowe335 macrumors 68030

    Oct 6, 2017
    Not everyone is poor or thinks Apple products are expensive. Many see value.
  5. DrJohnnyN Suspended


    Jan 27, 2010
    Apple products are tools for tasks.
  6. iapplelove macrumors 601


    Nov 22, 2011
    East Coast USA
    Too late, I’ve already spoiled myself this fall with Apple products :)
  7. now i see it macrumors 68030

    Jan 2, 2002
  8. ericinboston macrumors 68000

    Jan 13, 2008
    This should really be titled, "Apple Shares New 2018 Holiday Gift Leaflet". Seriously, Apple sells 4 products (iPhone, iPad, Mac desktops, Mac laptops) and 319 adapters to make them more useful.

    The only advertisement more of a joke than this Guide is the ad for Spatula City.
  9. jsavvy macrumors member


    Aug 19, 2011
    I guess that means no Airpods 2. Oh well, still buying some for Christmas. Just hope they don’t release version 2 shortly thereafter.
  10. shyam09 macrumors 68020


    Oct 31, 2010
    Picked up some iPhone XRs on Nov 12. Checked to see the return policy, and it looks like the return policy is Jan 8!

    That's a relief.
  11. mariusignorello macrumors 65816

    Jun 9, 2013
    It appears they’ve posted this after I bought all my Christmas gifts to myself this fall. Oh well.

    Now what to get the rest of the family...?
  12. justperry macrumors G3


    Aug 10, 2007
    In the core of a black hole.
    Exactly this...don't see the necessity of this guide.
  13. alphaswift macrumors regular

    Aug 26, 2014
    Well I was hoping for a 2018 update on AirPods, but I guess not.
  14. AppleWarMachine macrumors 65816


    Sep 27, 2011
    Michigan, US
    I’m sure they will by the end of March.

    But Apple recommends these 2 year old AirPods with Bluetooth 4.0, which don’t match the Bluetooth 5.0 in the iPhone or watch that they show :eek:
  15. kennyt72 macrumors newbie

    Jan 15, 2011
    Chelsea, London, England
    The Airpower would go perfectly with all those bundles :D maybe next year.
  16. mdlooker macrumors 65816


    Mar 7, 2011
    That Rose Gold looks Awesome! I'd change the watch to the mocha band instead though.
  17. H3LL5P4WN macrumors 68000


    Jun 19, 2010
    Pittsburgh PA
    I'd normally make some kinda comment about 'must be nice to give someone a $1000 gift...'

    ...but then I'd be a hypocrite since I've given my girlfriend my iPhone X and iPad Pro 10.5.
  18. Shadowbech macrumors 601

    Oct 18, 2011
    Planet iPhone
    Correction: I believe they may be retroactive to 11/1/18. I purchased an apple product on 11/1/18 and went to my apple page as today would be the last day for me to click on the return button and shows that I have till 1/8/19 to click on the return button. So it looks like it officially started on 11/1/18.
  19. nutmac macrumors 68040

    Mar 30, 2004
    Hopefully, Apple will offer Black Friday deals (like gift cards), and not exclude newest products.
  20. DrJohnnyN Suspended


    Jan 27, 2010
    That is correct.
  21. WBRacing macrumors 6502a


    Nov 19, 2012
    Not everyone can be bothered to put their rubbish in a trashcan. What's your point?
  22. NightFox macrumors 68020


    May 10, 2005
    Shropshire, UK
    So glad, I was wanting to give Apple products to my friends and family but had no idea what they made - but thanks to this handy guide I now do!
  23. Joniz macrumors member

    Sep 21, 2017
    On the off chance you’ve forgotten that Tim Cook wants more of your money.
  24. joueboy macrumors 65816

    Jul 3, 2008
    Believe me they will, you gonna buy the version 2 anyway when they come out. So have fun with it and enjoy your holiday.
  25. koa macrumors 6502

    Jan 8, 2005

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