Apple Shares New Ads Highlighting iPhone X Features Like Animoji Karaoke

[MacRumors]

Apple today uploaded several new iPhone X ads to its YouTube channel, highlighting a range of features like Face ID and Animoji.

Apple's 38-second "Animoji Yourself" spot shows off "Animoji Karaoke," a phenomenon that kicked off shortly after the iPhone X launched. With Animoji Karaoke, the idea is to use Animoji to lip sync to popular songs, making it look like the Animoji are doing the singing.

The Apple Animoji ad features several Animoji characters singing the song "All Night" by Big Boi. Animoji Karaoke videos have been widely shared on Twitter, reddit, and other social networks, though interest in the feature has died down somewhat a few weeks following the iPhone X's launch.

Along with the Animoji ad, there are three new videos focusing on Face ID. The first view is an overview of the Face ID feature, explaining that it unlocks the iPhone X with a look.

The other two ads, which are 15 seconds in length, focus on specific Face ID features, including its ability to work in the dark and adapt to facial feature changes like makeup and glasses.

On its Canadian YouTube channel, Apple has also shared a video that explains how Face ID adapts to changes and works with facial hair growth. It's similar to the "Knows When You Change" video on the company's US YouTube site.

Apple shared several videos of the iPhone X when it was first introduced in September, but these are the first iPhone X specific videos that have been released since then, aside from a tutorial video walking users through the various iPhone X features and how to use them.

Apple will use these ads to show off iPhone X features on television, on the web, and on social networks like Instagram.

Article Link: Apple Shares New Ads Highlighting iPhone X Features Like Animoji Karaoke

 

[Sirious]

It actually is one of the better uses for it!

 

[imran5720]

Who still thinks that demand is high?

 

[44267547]

Who still thinks that demand is high?

What does demand have to do with anything? It's not just about the Animoji's, it's about the technology behind the Animoji and utilizing the new camera capabilities. Apple is using the Animoji's to demonstrate this.

 

[walex19]

Actually like the ads. Focusing on the product and not the competition *cough*

 

[routine_analyst]

Ads were certainly geared to a different generation.

 

[filmantopia]

Who still thinks that demand is high?

Who still thinks trolls predicting Apple doom aren’t dreadfully wrong?

 

[bergmann.flb]

Always like Apples Ad's. They always send out a good feeling! Especially the Animoji one is great!

 

[imicca]

Not bad I guess?
They definitely jumped on this bandwagon late. People started animoji karaoke right after the release date. But OK Apple, not bad.

 

[Baymowe335]

Who still thinks that demand is high?

So even THIS brings out the demand doubters? What exactly makes you doubt it? Marketing?

I know it’s high.

$87B
Apple retail sold out daily with new stock each morning.
AT&T sold out

You expect Apple not to market their product? See you in January.

 

[RickInHouston]

I find it horribly embarrassing.

 

[subjonas]

It's so funny, the ONLY reason my friend got the iPhone X was for the poo animoji. Gotta give it to Apple... they know their audience.

 

[sledgehammer89]

But Face ID fails in landscape or the angle is to sharp, eg. laying in front on the table.

 

[laz232]

These ads honestly make me feel very sad - the banality, the triviality of the times we live in. When such expensive toys and smart people bring us... this.
Amusing ourselves to death.

 

[Rogifan]

Are these TV commercials or only YouTube? Every other commercial I see on TV these days is either a luxury automaker or Google Pixel 2 commercial. I’ve seen better Animoji Karaoke on Twitter than this. Should have used a better song.

 

[jkdsteve]

Can take or leave AniMoji...clearly I'm too old for that but there's no doubting the iPhoneX is the nicest Phone Apple have made to date if you value screen real estate but still relatively compact form factor.....the silicon under the hood is impressive but effectively "invisible technology."

 

[BaltimoreMediaBlog]

Only problem is, how many 13 year old girls have $1000?

I mean, I don't think Paris Hilton has any kids yet.

 

[Rogifan]

I find it horribly embarrassing.

Did you find this horribly embarrassing too?

 

[78Bandit]

I guess I'm not the target audience, but it seems to me a video clip of the actual person talking/singing would be much more personal than an animated animal head or pile of poo. Maybe once Apple gets 3D sensors on the rear camera and people can do full-body motion capture with custom avatars it will do better, but for now the novelty will likely wear off pretty quick outside of the young teen girl demographic.

 

[Rogifan]

Who still thinks that demand is high?

Pixel 2 commercials were all over TV this weekend. Surface Pro too. Demand must be really low for those products then, huh?

 

[travelsheep]

Now they already need a blonde and a unicorn to push sales. Investors beware.

 

[djcerla]

In related news: FaceID neural network really learns over time.

It worked well at the beginning (Nov 3rd), but it's basically perfect now. I did a lot of password entering in the edge cases and it really pushed the system to learn more about my face. When I use my girlfriend's iPhone is really, really akward now.

 

[arkitect]

In related news: FaceID neural network really learns over time.

It worked well at the beginning (Nov 3rd), but it's basically perfect now. I did a lot of password entering in the edge cases and it really pushed the system to learn more about my face. When I use my girlfriend's iPhone is really, really akward now.

Good to hear. Gives me a bit more confidence in getting once next year.
FACEID is probably the face of security in future. Pardon the pun

 

[Baymowe335]

But Face ID fails in landscape or the angle is to sharp, eg. laying in front on the table.

It doesn’t fail...it can’t see you if you aren’t facing the camera. It’s one disadvantage like TouchID not recognizing wet fingers or fingers in gloves.

 

[M.PaulCezanne]

Totally worth the $1,000+ price.