Apple Shares New Animoji Karaoke Ad Featuring Korean Band HYUKOH

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 21, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    [​IMG]


    Apple yesterday shared a new Animoji karaoke ad on its Korean YouTube channel to highlight the newly released "Citizen Kane" single from Korean indie group HYUKOH.

    As with previous Animoji karaoke songs Apple has shared, the new spot features Apple's Animoji characters lip syncing to the new song.


    HYUKOH's "Citizen Kane" single comes ahead of the planned release of the group's newest album on May 31.

    Apple first adopted Animoji karaoke for two ads that were created for the 2018 Grammys, with Apple's characters singing "Redbone" by Childish Gambino and "Stir Fry" from Migos.

    Animoji karaoke is a concept that was conceived by iPhone X users back in November of 2017 shortly after the release of the new device. People discovered that Apple's 3D emoji characters that are designed to mimic facial expressions and emotions could be used for lip syncing to songs, and for a short period of time, Animoji karaoke took over the internet.

    Animoji are limited to iPhone X users because the front-facing TrueDepth camera is required to create the depth map that's used to animate them with a person's facial expressions, but in the future, Animoji will be available on additional devices. The next-generation iPad Pro, which is rumored to be adopting the TrueDepth camera, is likely to be the next device that will support Animoji.

    Since the launch of the iPhone X, Apple has added four new Animoji characters, including the dragon, bear, skull, and lion, two of which are used in the new Animoji karaoke ad.

    Apple is planning additional updates to Animoji karaoke in iOS 12, with rumors suggesting Apple will add more new Animoji characters. Apple is also said to be planning an overhauled Animoji interface and Animoji integration in FaceTime. Animoji support for FaceTime would allow users to use Animoji characters during FaceTime calls.

    Article Link: Apple Shares New Animoji Karaoke Ad Featuring Korean Band HYUKOH
     
  2. MacFather, May 21, 2018
    Last edited: May 21, 2018

    MacFather macrumors 6502a

    MacFather

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    #2
    Meanwhile, waiting for an updated Mac mini.

    [​IMG]
     
  3. Yvan256 macrumors 603

    Yvan256

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    #3
    That must be why this is the first time I hear about it.
     
  4. eeboarder macrumors member

    eeboarder

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  5. ThomasJL macrumors 6502a

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    #5
    Animoji and watch bands: the prominent "innovations" of Tim Cook's Apple.
     
  6. HobeSoundDarryl macrumors 604

    HobeSoundDarryl

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    #5
    Priorities, priorities. Fortunately, the largest & richest company in the world knows best in terms of where to give maximum focus. ;)
     
  7. Nugget macrumors 68000

    Nugget

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    #6
    I really have no idea about Apple's priorities these days. What the hell are they drinking in Cupertino?
     
  8. Relentless Power macrumors Penryn

    Relentless Power

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    #7
    Yes, we get it. You (And others) want an updated Mini. But you waiting for an updated Mac Mini has nothing to do with the context of an article about the iPhone X. Two things are not mutually exclusive.
     
  9. berrymetal macrumors regular

    berrymetal

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  10. Dennison macrumors regular

    Dennison

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    #9
    Big ad play by Apple to hit Samsung at home.

    I love Animoji and my nephew can’t get enough of them.
     
  11. berrymetal macrumors regular

    berrymetal

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    #10
    OH please stop this nonsense
     
  12. Glideslope macrumors 603

    Glideslope

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  13. Vjosullivan macrumors 6502

    Vjosullivan

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    #12
    Yes please, because what your customers are demanding are More Animoji, Everywhere, All The Time.
     
  14. Glideslope, May 21, 2018
    Last edited: May 22, 2018

    Glideslope macrumors 603

    Glideslope

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    #13
    Children. IMO, it's a clear strategy to bring in the Pre Puberty consumer and lock them into the Walled Garden. Will prolly work. It's just so embarrassing as an adult iOS user. :apple:
     
  15. lexvo macrumors 65816

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    #14
    I don’t.
     
  16. Kaibelf macrumors 68020

    Kaibelf

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    #15
    The watch really got actual traction and approval under Cook. People are now wearing watches again. Apple watches in particular are easy to spot everywhere and produce billions in sales. What exactly would YOU have done differently? Updated the Mac mini so that a tiny subset of niche users would stop complaining?
     
  17. Michael Goff macrumors G5

    Michael Goff

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    #16
    I’m guessing that people actually are, just not the M.R. echochamber.
     
  18. Yvan256 macrumors 603

    Yvan256

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    #17
    They aren't? Somebody should tell Apple.
     
  19. Bacillus, May 21, 2018
    Last edited: May 22, 2018

    Bacillus macrumors 68030

    Bacillus

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    #18
    I'm mentally preparing myself for the WWDC keynote by an animojified Grey Wizard of O$$
     
  20. Michael Goff macrumors G5

    Michael Goff

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    #19
    I’m sure Apple knows that the people working on Animoji have nothing to do with the people who work on hardware. They’re not the ones spouting nonsense.
     
  21. mcfrazieriv macrumors 6502a

    mcfrazieriv

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    #20
    Was this supposed to be funny? or?

    It just looks stupid.
     
  22. yanki01 macrumors 68040

    yanki01

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  23. EdT macrumors 65816

    EdT

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    #22
    It probably lasted no more than a week, but it was briefly a thing right after people first started receiving their iPhone X’s last November. Including my wife, which is why I remember it. A day or 2 of Animoji’s 3 or 4 times a day. And then she got bored with it, and there hasn’t been another one since.
     
  24. mi7chy macrumors 601

    mi7chy

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    #23
    Yawn... Gets old after the first time.
     
  25. trusso macrumors regular

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    #24
    Somehow, in this culture of non-sequiturs we live in, this seems appropriate:



    I feel like I'm living in the world of Blade Runner... surrounded by the corporate state eager to jerk me off, so long as I don't contest the ludicrous path they're leading us down.
     
  26. MrGimper macrumors 603

    MrGimper

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    #25
    Drops to 4th in Fortune 500 list. Missed out to Netflix for Obama series. Wonder why?
     

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